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How should we market Rhythm Heaven in the US? Oh yeah, Beyonce!

4:40 PM on 03.19.2009 // Colette Bennett

I understand the practice of using celebs to advertise gaming -- after all, it worked well for Nintendo when they featured Yuri Ebihara in a DS commercial. Still, there's something ultimately laughable to me about the fact that Beyonce is working on an ad for Rhythm Heaven for the DS. It's official -- all indie cred surrounding Rhythm Tengoku as a series is utterly destroyed.

Beyonce chats in an interview with EW.com about what games she likes (Guitar Hero and Tetris gets mentions). My favorite part is where she mentions she has played her own songs in karaoke games and gotten a poor score. Ah-hah! Proof that Singstar is totally full of sh*t after all!

[Via Entertainment Weekly -- Thanks, Brian]



Colette Bennett,
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