This video is about a month old but nobody seemed to spot it until it popped up on NeoGAF earlier today. That's a shame because it's pretty damn great. The video takes us through the customization process in Warhammer 40,000: Space Marine, showing off just how deep it truly is.
You can pick your chapter, mix n' match every piece of armor, and add further colors or details to your various parts. There's a lot to play with, and it looks like one could spend quite some time getting their perfect soldier together.
Seriously, I am all about this game right now.