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Hirai: PS3's labeling 'confused' developers photo

Polygonal PlayStation chief Kaz Hirai has claimed that the original branding of the PlayStation 3 as an all-inclusive entertainment device confused developers. He states that the confusion is now over because finally, after more than a year, games developers have realized that a videogames console is used for playing videogames.

"I think there was some confusion as to what PS3 was initially — some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources," states the living Quake character model. "But when I re-positioned the PS3 as a videogames console at Tokyo Game Show I think everybody got that message loud and clear."

Although some might write Hirai's words off as excuse-making, it has to be said that studios did, at the very least, feel alienated — if Square-Enix is anything to go by. The Final Fantasy publisher once stated that Sony needed to firmly decide upon what the PS3 was supposed to be, or it could spell trouble in the end.

Hirai seems to think that Squeenix was on the nail, but everything's okay now. Just in case anybody is still confused, however, let's set the record straight -- The PlayStation 3 can run videogames. Confirmed.


Continue: More ZOMG Jim moar anti-Sony bias ZOMG stories





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26 comments | showing # 1 to 26
DynamicSheep's Avatar - Comment posted on 05/12/2008 14:23
DynamicSheep
"Winners don't do drugs or gamble during a forest fire
A public service announcement from Mr. Destructoid"

lol
KamikazeTutor's Avatar - Comment posted on 05/12/2008 14:23
KamikazeTutor
Next year they'll change their minds, I tell ya.

mix's Avatar - Comment posted on 05/12/2008 14:32
mix
Sweet deal, I never knew what to do with those PS3 games. I now know I can put them IN my PS3!!!
gamesronlygames's Avatar - Comment posted on 05/12/2008 14:33
gamesronlygames
old news snore zzzzzzzzz
wardrox's Avatar - Comment posted on 05/12/2008 15:16
wardrox
Wait, when people make products for the PS3 they look at what adverts are out about it? Oh please.
king3vbo's Avatar - Comment posted on 05/12/2008 15:28
king3vbo
MOAR PS3 SHOOPS!

This is bullshit. Obviously its a game system. Its just a piece of shit to code for
Corak's Avatar - Comment posted on 05/12/2008 15:37
Corak
Wait so I can play games on my blu-ray player? Who knew?
PaperBowser0's Avatar - Comment posted on 05/12/2008 15:46
PaperBowser0
Damn, I didn't know that piece of shit could actually play games...
Ocified-Xboxer's Avatar - Comment posted on 05/12/2008 15:52
Ocified-Xboxer
It is for gamez

Ocified-Xboxer's Avatar - Comment posted on 05/12/2008 15:52
Ocified-Xboxer
Or is it? Bitches!!!

thisissami's Avatar - Comment posted on 05/12/2008 16:07
thisissami
oh good... i don't regret getting a PS3 now! whew, you made my day.
Rockvillian's Avatar - Comment posted on 05/12/2008 16:12
Rockvillian
Yeah, I wonder why they were confused. It couldn't have been that first ad campaign. COULDN'T have been. I mean this just screams vidya games.

Robbo the hood's Avatar - Comment posted on 05/12/2008 16:17
Robbo the hood
This is what happens when your console is a trojan horse for your proprietary disc format.
Ocified-Xboxer's Avatar - Comment posted on 05/12/2008 16:26
Ocified-Xboxer
I can't say I didn't love that series of ads where that "do you want it" song was cranked and a carnival barker was giving me the "ladies and gentlemen" thing...That would get me pumped...But I still haven't bought one...

@ rockvillian - where'd you get the pic of my prom date from?
Crunshii's Avatar - Comment posted on 05/12/2008 16:35
Crunshii
lolz, I see what you did done there.
SubOrbital's Avatar - Comment posted on 05/12/2008 16:37
SubOrbital
Sure, it can play games, but I've yet to find one that makes me think buying the system was a good idea. Only the Blu-Ray makes it stand out for me. And even that is marginal.
flabzilla's Avatar - Comment posted on 05/12/2008 17:15
flabzilla
Your making this up right?

How can you be confused as to what to do with the thing?

Game developers makes the games, movie makers produce the films were does the confusion come into it?
MechaMonkey's Avatar - Comment posted on 05/12/2008 17:32
MechaMonkey
Game Developer 1: Alright folks, we have two choices. We can make our game for the 360 or the Wii. Thoughts?

Game Developer 2: What about the Playstation 3?

Game Developer 1: What the hell's wrong with you? You want to make a game for a Blu-ray player? Might as well make a game for an 8-track player for all the sense that makes.

Game Developer 2: Sorry, you're right. How about Playstation 2?

Game Developer 1: Now you're thinking.
Respectable Gentleman's Avatar - Comment posted on 05/12/2008 21:47
Respectable Gentleman
I saw it on Destructoid so it must be a games machine. Or a robot... Or japanese... Or... um... GTA
mistic's Avatar - Comment posted on 05/12/2008 23:31
mistic
Woah that thing can play games? that's the best DVD-player I ever bought then!
OhJAM's Avatar - Comment posted on 05/13/2008 00:06
OhJAM
I don't see how it's confusing at all.
It's just a high-capacity, disc-based, end-all, be-all home computer entertainment system powered by unholy components made of unicorn hearts compressed inside custom-created black holes and forged by Space Leprechauns in the heart of Tijuana and sent to finally be assembled in Japan at a factory that makes hyphens.

Which would also go on to explain why future-proof exists as a word in our collective gamer lexicon.
Necros's Avatar - Comment posted on 05/13/2008 00:20
Necros
DUR

I love obvious statements.
Burnt Meatloaf's Avatar - Comment posted on 05/13/2008 06:13
Burnt Meatloaf
It's a freakin' Playstation. It's a brand. Did people think the PSOne was a CD player that also played games? Cripes.

In other words, it's not just a game machine, it's a Home Entertainment System. Entertainment includes games, but most home entertainment equipment these days can't play games. Hence, the confusion... among the home theater enthusiasts... like my dad, who was wondering why the PS3 didn't come with a remote control.

Didn't Nintendo call their first game system the Nintendo Entertainment System? I recall they did that, and created R.O.B., so their machine didn't seem too much like a game machine, due to the slew of crap that killed the game industry in the 80's.
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