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Hirai: PS3's labeling 'confused' developers

2:18 PM on 05.12.2008, Jim Sterling 28 comments

Hirai: PS3's labeling 'confused' developers photo
     ZOMG Jim moar anti-Sony bias ZOMG

Polygonal PlayStation chief Kaz Hirai has claimed that the original branding of the PlayStation 3 as an all-inclusive entertainment device confused developers. He states that the confusion is now over because finally, after more than a year, games developers have realized that a videogames console is used for playing videogames.

"I think there was some confusion as to what PS3 was initially — some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources," states the living Quake character model. "But when I re-positioned the PS3 as a videogames console at Tokyo Game Show I think everybody got that message loud and clear."

Although some might write Hirai's words off as excuse-making, it has to be said that studios did, at the very least, feel alienated — if Square-Enix is anything to go by. The Final Fantasy publisher once stated that Sony needed to firmly decide upon what the PS3 was supposed to be, or it could spell trouble in the end.

Hirai seems to think that Squeenix was on the nail, but everything's okay now. Just in case anybody is still confused, however, let's set the record straight -- The PlayStation 3 can run videogames. Confirmed.


Next page: More PS3 stories




KamikazeTutor's Avatar
KamikazeTutor at 05/12/2008 14:23
Next year they'll change their minds, I tell ya.

mix's Avatar
mix at 05/12/2008 14:32
Sweet deal, I never knew what to do with those PS3 games. I now know I can put them IN my PS3!!!
gamesronlygames's Avatar
gamesronlygames at 05/12/2008 14:33
old news snore zzzzzzzzz
Mxyzptlk's Avatar
Mxyzptlk at 05/12/2008 14:53
wardrox's Avatar
wardrox at 05/12/2008 15:16
Wait, when people make products for the PS3 they look at what adverts are out about it? Oh please.
king3vbo's Avatar
king3vbo at 05/12/2008 15:28
MOAR PS3 SHOOPS!

This is bullshit. Obviously its a game system. Its just a piece of shit to code for
Corak's Avatar
Corak at 05/12/2008 15:37
Wait so I can play games on my blu-ray player? Who knew?
PaperBowser0's Avatar
PaperBowser0 at 05/12/2008 15:46
Damn, I didn't know that piece of shit could actually play games...
Ocified-Xboxer's Avatar
Ocified-Xboxer at 05/12/2008 15:50
Ocified-Xboxer's Avatar
Ocified-Xboxer at 05/12/2008 15:52
It is for gamez

Ocified-Xboxer's Avatar
Ocified-Xboxer at 05/12/2008 15:52
Or is it? Bitches!!!

thisissami's Avatar
thisissami at 05/12/2008 16:07
oh good... i don't regret getting a PS3 now! whew, you made my day.
Rockvillian's Avatar
Rockvillian at 05/12/2008 16:12
Yeah, I wonder why they were confused. It couldn't have been that first ad campaign. COULDN'T have been. I mean this just screams vidya games.

Robbo the hood's Avatar
Robbo the hood at 05/12/2008 16:17
This is what happens when your console is a trojan horse for your proprietary disc format.
Ocified-Xboxer's Avatar
Ocified-Xboxer at 05/12/2008 16:26
I can't say I didn't love that series of ads where that "do you want it" song was cranked and a carnival barker was giving me the "ladies and gentlemen" thing...That would get me pumped...But I still haven't bought one...

@ rockvillian - where'd you get the pic of my prom date from?
Crunshii's Avatar
Crunshii at 05/12/2008 16:35
lolz, I see what you did done there.
SubOrbital's Avatar
SubOrbital at 05/12/2008 16:37
Sure, it can play games, but I've yet to find one that makes me think buying the system was a good idea. Only the Blu-Ray makes it stand out for me. And even that is marginal.
flabzilla's Avatar
flabzilla at 05/12/2008 17:15
Your making this up right?

How can you be confused as to what to do with the thing?

Game developers makes the games, movie makers produce the films were does the confusion come into it?
MechaMonkey's Avatar
MechaMonkey at 05/12/2008 17:32
Game Developer 1: Alright folks, we have two choices. We can make our game for the 360 or the Wii. Thoughts?

Game Developer 2: What about the Playstation 3?

Game Developer 1: What the hell's wrong with you? You want to make a game for a Blu-ray player? Might as well make a game for an 8-track player for all the sense that makes.

Game Developer 2: Sorry, you're right. How about Playstation 2?

Game Developer 1: Now you're thinking.
Respectable Gentleman's Avatar
Respectable Gentleman at 05/12/2008 21:47
I saw it on Destructoid so it must be a games machine. Or a robot... Or japanese... Or... um... GTA
mistic's Avatar
mistic at 05/12/2008 23:31
Woah that thing can play games? that's the best DVD-player I ever bought then!
OhJAM's Avatar
OhJAM at 05/13/2008 00:06
I don't see how it's confusing at all.
It's just a high-capacity, disc-based, end-all, be-all home computer entertainment system powered by unholy components made of unicorn hearts compressed inside custom-created black holes and forged by Space Leprechauns in the heart of Tijuana and sent to finally be assembled in Japan at a factory that makes hyphens.

Which would also go on to explain why future-proof exists as a word in our collective gamer lexicon.
Necros's Avatar
Necros at 05/13/2008 00:20
DUR

I love obvious statements.
Burnt Meatloaf's Avatar
Burnt Meatloaf at 05/13/2008 06:13
It's a freakin' Playstation. It's a brand. Did people think the PSOne was a CD player that also played games? Cripes.

In other words, it's not just a game machine, it's a Home Entertainment System. Entertainment includes games, but most home entertainment equipment these days can't play games. Hence, the confusion... among the home theater enthusiasts... like my dad, who was wondering why the PS3 didn't come with a remote control.

Didn't Nintendo call their first game system the Nintendo Entertainment System? I recall they did that, and created R.O.B., so their machine didn't seem too much like a game machine, due to the slew of crap that killed the game industry in the 80's.
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