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Hirai continues to champion Blu-Ray, forgets that quality isn't everything photo

In a recent interview with Hollywood In Hi-Def, Kaz Kirai went with the usual song and dance about the PS3 and its infinite superiority. PS3 versus other consoles were discussed as always, and Kaz had a bit to say on that:


HIRAI: I have heard many people say our competitors’ systems are just as powerful as PS3. That simply is not true. No other next-generation entertainment system pushes the envelope on advanced technology like PS3. I have heard people say that a high-capacity game delivery vehicle like Blu-ray isn’t necessary in a next-generation computer entertainment system. You just can’t expect that the 9 GBs of storage capacity found on today’s DVDs are going to have enough space to hold tomorrow’s games. Developers have already pushed the DVD to its limits in terms of space used. We had games like ‘Resistance: Fall of Man’ coming in 16 GBs at launch. That game simply wouldn’t be possible on any other system without using multiple discs. There is no doubt in my mind that you need more capacity on discs for truly next-generation gaming, and Blu-ray gives us that space.

Sony kind of reminds me of Rome in the time of Jesus these days. The focus is all power, what it can do, and conquering everything else. We KNOW you have a powerful system, guys. The thing is, you're still struggling to sell them and Microsoft isn't struggling to sell the 360. Nintendo are rolling around in their money up there at headquarters and laughing the demented laugh of the hysterically rich. What's the secret here? Let me let you in on it, Sony - no matter how advanced your product is, if people aren't having FUN playing it, it won't sell.

Consumers have lost respect for Sony because Sony has lost respect for its audience. If their public announcements are any clue, Sony envisions us as a technology-hungry audience willing to plop down all our savings for the newest, best thing. Sometimes, this does work. But the factor of price is a big thing to all consumers, whether the system is amazing or not. By taking themselves too seriously and making one vain choice after another, they have lost much of the fanbase they gained with the PS2, myself included.

Laugh at Wii's cheesy family oriented approach all you want, but it's selling consoles. If Sony would remember their consumers for what they want and enjoy, they might have a chance to regain them. Forget their humanity and approach them like robots, and they will continue to lose people. It's really as simple as that.

 








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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32 comments | showing # 1 to 32
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MaxVest's Avatar - Comment posted on 10/05/2007 15:51
MaxVest
I just wonder how much of all this mess is due to Kutaragi thinking that all the new technology was going to come in a lot cheaper.

If you can't cut the price without losing 10 games worth of profits per system, your only realistic option is to build value by hyping features.
schnodder's Avatar - Comment posted on 10/05/2007 15:53
schnodder
i think Kaz speaks the truth, sorry.
Holyetheline's Avatar - Comment posted on 10/05/2007 15:54
Holyetheline
AMEN!
BlackDove's Avatar - Comment posted on 10/05/2007 16:06
BlackDove
Yeah, I think Kaz speaks the truth on that one as well. Quit bitching. We know the games still aren't there. It's old. We get it.
decoyb's Avatar - Comment posted on 10/05/2007 16:08
decoyb
A little research is a good thing. Hollywood in hi def is a blu-ray fan site. Why wouldn't he talk about blu-ray in an interview with them? And here's a shocker, sony makes home theater equipment and game systems. So why is it so baffling that the PS3 is pretty good at both?
decoyb's Avatar - Comment posted on 10/05/2007 16:08
decoyb
A little research is a good thing. Hollywood in hi def is a blu-ray fan site. Why wouldn't he talk about blu-ray in an interview with them? And here's a shocker, sony makes home theater equipment and game systems. So why is it so baffling that the PS3 is pretty good at both?
king3vbo's Avatar - Comment posted on 10/05/2007 16:10
king3vbo
Fuckin awesome pic... and /agree
Papapishu's Avatar - Comment posted on 10/05/2007 16:12
Papapishu
So, in that analogy Nintendo is Wiisus Christ?
vexed alex's Avatar - Comment posted on 10/05/2007 16:12
vexed alex
Do non fanboys really give a shit about Ratchet and Clank and Little Big Planet?

Little Big Planet looks cool, but I'd never touch that. I'm just too lazy to be making levels.
Lynx's Avatar - Comment posted on 10/05/2007 16:13
Lynx
Holy shit, that picture made me seriously LOL when I loaded up Dtoid. Awesome.
Rockvillian's Avatar - Comment posted on 10/05/2007 16:21
Rockvillian
Great, my Wii is gonna get crucified.

But wait! In 3 days it'll resurrect with HD and a new Kid Icarus!
Cheeburga's Avatar - Comment posted on 10/05/2007 16:28
Cheeburga
We have blu-ray!
but our games are not any better...
:[
Mabans's Avatar - Comment posted on 10/05/2007 16:29
Mabans
Someoen should tell him he doesn't need to lie to make friends..
phatduece's Avatar - Comment posted on 10/05/2007 16:33
phatduece
the problem with the ps3 isnt so much the price-all those features for only $600 when a dedicated blu-ray player is around $1000- as it is the fact that the games out suck ass with no graphical advantages over the 360 even though its the most powerful console on the market lets wait till dmc4 ff13 gt5 and some of the other exclusives showing off the power of the ps3 come out before writing off the ps3 another reason its doing so bad is sony pushed it out the door to compete with the 360 which i think most people would agree was stupid sony couldve waited another year to build up a decent game base and allow the price of technology to come down a bit im a sony fanboy but they really dropped the ball on this one so for now i play the 360 the wii is cool just not for me
MaxVest's Avatar - Comment posted on 10/05/2007 16:35
MaxVest
This Roman Empire analogy has some serious legs. Augustus Caesar fixed Rome's eastern boundary at the Danube River, believing the empire would collapse in upon itself should its borders become too vast. And just look what happened when they tried to expand further.

In my book, USD $399 = Danube.
Hoygeit's Avatar - Comment posted on 10/05/2007 16:36
Hoygeit
Beautifully stated Colette.
Usedtabe's Avatar - Comment posted on 10/05/2007 16:36
Usedtabe
Dear Kaz:
When your games start looking and playing leaps and bounds better than 360 games, I will believe the PS3 is the more powerful system. Til then, kindly STFU.

-Us3d ta b3
Volomon's Avatar - Comment posted on 10/05/2007 16:38
Volomon
Quality isn't everything what is that a MS motto?
Bob Muir's Avatar - Comment posted on 10/05/2007 16:51
Bob Muir
I'm sure part of Resistance's 16GB size was just inefficient coding, since I didn't see anything really special in that game.
Kurosau's Avatar - Comment posted on 10/05/2007 17:07
Kurosau
Colette,

You've compared Hirai's comment on the power of the PS3 with Sony's attitude towards gamers, and unfortunately, I don't think that can really be supported here. His conversation piece is strictly on the power of the PS3, and the perception of that power. As a result, your article comes off a little like a thread-jack in a forum, where you're just trying to steer the conversation off topic.

You can obviously write well, but I think your post shows some really strong bias. As a reader, that's a bit of a put-off for me.
Velt's Avatar - Comment posted on 10/05/2007 17:51
Velt
I have to sort of agree with kurosau.
The first thing that comes to my mind is that sony corporate would have liked to get the ps3 launch to this date and not a year before.
It was a rushed release.

Now the system obviously has a lot of potential and lacks of all the 360 hardware problems that have stained the life of that console.
joeisremy's Avatar - Comment posted on 10/05/2007 18:08
joeisremy
oh no a game has more than one disc i don't think i am able to get off my ass and swap discs.
hexfix93's Avatar - Comment posted on 10/05/2007 18:10
hexfix93
i'm so sick of blog entries like these. sony did nothing wrong. think about inflation. i'm so sick of everyone thinking that consoles should cost the same as they did 10 years or 20 years ago. stupid. gas is so expensive, so is food now. why do people not take inflation into account with consoles? stupidity. thats why.

i'm honestly, what is 599 now, compared to what it was when the ps2 or ps1 launched? think about it. seriously..
MaxVest's Avatar - Comment posted on 10/05/2007 18:31
MaxVest
The Inflation Calculator can answer your question.

$599(2006) = $511.58(2000) = $445.07(1994)
HeatKing BR's Avatar - Comment posted on 10/05/2007 18:34
HeatKing BR
For the PS2 (North American launch: Oct 2000/ Price: $300): "What cost $300 in 2000 would cost $351.26 in 2006."

For the PS1 (North American Launch: Sept. 1995/ Price: $300): "What cost $300 in 1995 would cost $393.53 in 2006."

Going backwards: "What cost $600 in 2006 would cost $457.40 in 1995." What cost $600 in 2006 would cost $512.44 in 2000.

Sources:
http://en.wikipedia.org/wiki/PlayStation_2
http://en.wikipedia.org/wiki/Playstation
http://www.westegg.com/inflation/

Perhaps you're the one that needs to think about it. Moron. Before you say "DUR $450 CLOSE 2 360 LAUNCH PRICE DURRRR."

"What cost $400 in 2005 would cost $315.30 in 1995." (In other words, the 360's launch price now would cost the same as a PS1 at its launch).

So yeah basically, $600 is unreasonable for a games console that barely has any games, especially when its competitors are within the reasonable price range for a games console.
Corak's Avatar - Comment posted on 10/05/2007 19:50
Corak
What did everyone expect him to say? That the PS3 is just as powerful as the 360? That he is sorry for Sony's mishandling of their new system? He works for Sony and of course he will praise the system no matter what state of affairs it is in. Delusions of grandeur, maybe. But, if someone is waiting for some kind of big Sony apology keep fucking dreaming. There are titles coming up for the system that are definatly going to draw attention to it, Ratchet and Clank, Littel Big Planet, Metal Gear, Grand Turismo, no matter what your personal taste in these types of games are or how firmly your lips are wrapped around Master Cheif's little dick you can't deny that each title for what it is looks completly awesome.
HeatKing BR's Avatar - Comment posted on 10/05/2007 20:27
HeatKing BR
"There are titles coming up for the system that are definatly going to draw attention to it, Ratchet and Clank, Littel Big Planet, Metal Gear, Grand Turismo, no matter what your personal taste in these types of games are or how firmly your lips are wrapped around Master Cheif's little dick you can't deny that each title for what it is looks completly awesome."

Uh.. Ok. Why do you assume that the only people that dislike the PS3 are Halo 3 fans? And why do you assume that everyone must like those 4 games despite their personal taste? Gran Turismo is boring (but only because I find racing sims to be boring), Ratchet and Clank does not interest me, and neither does Little Big Planet. The only game that's interesting to me is Metal Gear, but I highly doubt I'm going to shell out $500 for a console with only one interesting game.

I don't see what's keeping me from saying each and every title you just mentioned are completely awesome. Will these titles draw attention from others? Probably. But why should I give a fuck? If those games don't appeal to me, then I don't see why I should give the PS3 props just because it appeals to others. Only a fanboy would care about how a console or game is doing on a general level, because only fanboys think that their own personal opinion should be shared by everyone.
deiga-the-semivaliant's Avatar - Comment posted on 10/05/2007 21:01
deiga-the-semivaliant
vexed alex:

I could be asking the same thing about PUH-lenty of games out there on the Wii and the 360, so don't go there.
deiga-the-semivaliant's Avatar - Comment posted on 10/05/2007 21:03
deiga-the-semivaliant
Shenoscide, too. :)
HeatKing BR's Avatar - Comment posted on 10/06/2007 06:11
HeatKing BR
Well I don't really see why you're putting me into it, but ok...

Why are you mentioning the 360 and Wii? Vexed Alex wasn't comparing anything (and neither was I in my own post). All he commented on were the lack of interesting games for the PS3. Go ahead and ask the same question about Wii and 360 games, I don't see how it should affect the argument about the PS3.
Aaron Mxy Yost's Avatar - Comment posted on 10/06/2007 09:30
Aaron Mxy Yost
I agree completely with Colette on this one.
Corak's Avatar - Comment posted on 10/06/2007 13:26
Corak
"And why do you assume that everyone must like those 4 games despite their personal taste? Gran Turismo is boring (but only because I find racing sims to be boring), Ratchet and Clank does not interest me, and neither does Little Big Planet. The only game that's interesting to me is Metal Gear, but I highly doubt I'm going to shell out $500 for a console with only one interesting game."

Then don't get it. For those who are fans of the types of games I listed, and haven't gotten the system yet, they might make you want to get it. If you aren't a fan of any of them then so be it, don't buy it. And the Halo comment was mostly meant as a joke and not to be taken seriously. Of those I listed only 2 really interest me, Metal Gear, and Turismo, with Ratchet and Clank still being a possibility. Those and Killzone are the ones I'm really looking forward too.
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