Soft, fruity, chewy. Man, what isn't there to love about Morinaga's delicious candy treat, Hi-Chew? For those of you who haven't had a chance to indulge in a pack of this sugary snack, it's probably best described as something like a Mamba or Starbust fruit chew, but catered to a Japanese palette, and is slightly gummier. Oh yeah, they are also more addictive than your average pusher's street crack.
All this adds up to a potential nightmare for kids' teeth. Morinaga Japan is in the testing stages of a toothbrushing videogame, complete with Hi-Chew-branded toothbrush controller. The above video shows kids getting hyped up on some delicious High-Chew, then burning off those calories in a frenzied rhythm type toothbrushing game, targeting nasty microbes. Is this a smart way to encourage kids? I'm just worried about that one kid who wants the top score, earning bloodied and battered gums on his way to their achievement!