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Hey old people, play games and get cheaper car insurance

2:05 PM on 10.04.2008 // Brad Nicholson

Allstate is trying to draw up a new demographic to punish people that aren’t in the demographic with higher car insurance rates. According to 1UP (via CNN) Allstate is considering offering clients that are between the ages of 50-75 the opportunity to take part in program called InSight which will monitor the distinction between good driving and playing videogames.

The study for the program consists of 100,000 Pennsylvania residents playing a variety of computer games “designed to reverse age-related cognitive decline and improve visual alertness.”  The games are the result of nine years of research and sound terrible. One of the games Allstate is having old people play is called Jewel Diver, which consists of tracking fish who hide jewels behind their body.

At the end of the year, Allstate will begin collecting data, colostomy bags, and marbles from the elderly before deciding to roll out the plan in other states. Allstate, unfortunately, forgot to ask for my take on the matter. For the record, I think Burnout and Wipeout HD would be the perfect games for this study.



Brad Nicholson,
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