Then again, maybe they wanted to catch flak for this campaign rather than have something that titilates the audience briefly before they forget having ever seen it and thus the product that they are trying to sell(unless they are trying to sell it for a few yen/dollars near grocery store check-out lines to bored housewives, then they could just plaster bare chests on the cover sans context or identification of who said chests belong to...besides the copyright holder or the buyer, that it).
No publicity is bad publicity and all that.

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