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Home Viral Marketing updates

Haze viral video; apparently we're doing Ubi's job now

10:46 PM on 04.30.2007, Nex 24 comments

     Viral Marketing

Haze, the upcoming first-person shooter from UbiSoft, has jumped on the viral advertisement train with both feet and a ticket firmly in hand. Sadly, the train seems to have broken an axle, and one of the oxen contracted cholera, so until further notice, Ubi's viral campaign is stuck in Independence, Missouri.

(Note: I have no idea how a train actually functions.)

Mantel Global Industries is the website that plays home to the viral ad campaign Ubi has set up, and while it isn't nearly as fascinating as ilovebees, the story of corporate greed run amok is so utterly original that it provides almost limitless possibilities for story telling and player engagement both in the viral arena and in the game itself. Sadly, some of the links seem to be broken, most notably, the main one on this page, that should take you to a video -- the same video that appears at the top of this post.

When I was looking for whatever should have been at this URL earlier, I managed to come across it on GameTrailers.com of all places. Mysteriously, after surfing away to look at nude pictures of Emma Bunton, I surfed back and the video had disappeared, just like Emma Bunton's career! Everyone I contacted at GameTrailers just swore at me, and tried to sell me silverware, so we're going to assume the video's egress was the work of UbiSoft. Unfortunately for them, I snagged a copy.

Please enjoy, and don't believe a word of what the guy says; he's over 30. 


Next page: More Ubisoft stories




MechaMonkey's Avatar
MechaMonkey at 04/30/2007 23:58
Oregon Trail reference FTW!

Looks like they'll have to caulk the wagon and float it across. Or they could hire an Indian to ferry them across for 3 sets of clothing.
Mxyzptlk's Avatar
Mxyzptlk at 05/01/2007 00:00
Just once I'd like to play a game about a benevolent and caring corporation.
Nick Chester's Avatar
Nick Chester at 05/01/2007 00:23
They're serious about this Mantel stuff. At E3, their entire booth presentation consisted of some dude with no neck yelling at me about how Mantel industries can make you a super soldier. Better, faster, stronger, etc.
Pangloss's Avatar
Pangloss at 05/01/2007 01:44
I heard the real problem was that Ubisoft went out and just started shooting up buffalo and bears and deer and shit. They've been at it for a while; don't they know they can only bring 200 lbs of meat back?
wardrox's Avatar
wardrox at 05/01/2007 04:51
So this is a viral campaign these days? A fake site and a not particularly memorable video? Seems very meh to me.
ohgr89's Avatar
ohgr89 at 05/01/2007 06:57
Uber... Soldat? As long as the Nazis and the occult aren't invovled, this might be worth checking out!
BahamutZero's Avatar
BahamutZero at 05/01/2007 08:22
hopefully jenna haze is involved somehow? why does every-fucking-thing look like halo these days. c'mon guys we all know where you got that "super soldier" template armor, some stupid yellow helmet won't make us forget. NEXT
Jecrell's Avatar
Jecrell at 05/01/2007 08:27
... but it's a cool yellow helmet though
Justice's Avatar
Justice at 05/01/2007 09:47
You constantly bring up English things Nex, who in the US is gonna know who Emma Bunton is (without googling or wikipedia(ing) it)?
DannyLove99's Avatar
DannyLove99 at 05/01/2007 10:04
I preferred Ginger. Too bad she got all preggers and squirted out a few kids.
brad drac's Avatar
brad drac at 05/01/2007 11:13
It kind of undermines the viral nature of the thing when ubisoft and free radical have their splashes at the start. Also, I wish that guy would just make up his mind as to whether he wants his glasses on or off...
Toneman's Avatar
Toneman at 05/01/2007 11:14
Free Radical makes kick ass games.
wardrox's Avatar
wardrox at 05/01/2007 11:46
@DannyLove99, your the only one :-)
Pangloss's Avatar
Pangloss at 05/01/2007 12:12
@brad drac: The guy's constant doffing of the glasses is what made that video truly great.
Maclintok's Avatar
Maclintok at 05/01/2007 13:37
That guy in the suit... he's that fat kid from Stand By Me's brother. He's the worst actor ever.
moclippa's Avatar
moclippa at 05/01/2007 17:48
Haven't I seen this guy on a porn movie somewhere?
brad drac's Avatar
brad drac at 05/01/2007 23:58
-> Nex: Would you mind referencing things we actually like then..?

(Admittedly, irish not english, but they've invaded us enough times for us to have that shared cultural heritage thing going.)
djnogg's Avatar
djnogg at 05/02/2007 11:13
Just so you don't think we're all culturally bereft in the U.S., I know Mike Skinner's music (aka The Streets) very well. Have all of his albums in fact...
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