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Has the band-style music game peaked? photo

In his latest column on IndustryGamers, EEDAR analyst Jesse Divnich suggests that the growth of peripheral-based music games may have already hit the ceiling. With sales in the genre down 30% from last year, he compares Rock Band and Guitar Hero to the granddaddy of rhythm-matching titles, Dance Dance Revolution. Divinich makes a compelling argument that sales of the games may already be in a state of irreversible decline.

There are a number of reasons for the games to be taking a sales hit, but they all come down to the amount of innovation being seen in each iteration being staggeringly small. Peripheral-based games need to be designed with the hardware of previous releases in mind, limiting the amount of design change that can be made. Competing developers pumping out lower-quality games also force publishers to try and cash in on their IP with more frequent releases and the reduction in development time restricts the implementation of new ideas as well.

None of this is to say that these games will not continue to be successful, but the expectation that the audience for Rock Band and Guitar Hero will keep expanding as it has over the last few years is probably unrealistic. The question is, what more can anyone really do?








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28 comments | showing # 1 to 28
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Krow's Avatar - Comment posted on 07/21/2009 09:35
Krow
>_>;

Yes,
KIDA26's Avatar - Comment posted on 07/21/2009 09:45
KIDA26
Indeed I believe it has.
saucycam's Avatar - Comment posted on 07/21/2009 09:45
saucycam
I'm sick of them. I get the Beatles rock band as it seems like a labour of love. But I got bored with plastic instruments a long while ago.
AgentMOO's Avatar - Comment posted on 07/21/2009 09:45
AgentMOO
You can't beat The Beatles.
Chronic Logic's Avatar - Comment posted on 07/21/2009 09:52
Chronic Logic
I enjoy playing music games just using my controller pad, but forking over hundreds of dollars for a plastic drum set and guitars and microphones? I'll pass. As for innovation, what more can they possibly add? Perhaps they can leech some ideas from Beatmania or other unheard of musical arcade games. The weekly music dlc is a given, but I can't think of anything else.
GuitarAtomik's Avatar - Comment posted on 07/21/2009 09:55
GuitarAtomik
I think releasing them every year with a brand new kit was the big problem especially when there's no majorly significant improvements over the last set of peripherals. It's almost like trying to sell someone a new DVD player every year (now with 16x fast forward!). Rock Band is doing it right in my opinion. Skipping a year is a good idea which cuts down on market saturation (hopefully they'll continue to do that after every release) and promoting the game as a platform and releasing DLC on schedule every week is just a smarter way to keep people coming back rather than trying to sell them the entire experience all over again.
lou's Avatar - Comment posted on 07/21/2009 10:06
lou
I still love my Rock Band. But I guess everyone who wants it already has it, you're not going to get any more sales. I thought that would be obvious?
Cowboy TTop's Avatar - Comment posted on 07/21/2009 10:15
Cowboy TTop
This is the very reason I haven't invested in any of the Rock Band / Guitar hero games. While they are cool in their own right, they also are a steam roller for pushing constant musical content at a high price.

The future of such mediums will be in user created content, down the road Rock Band is going, where we upload tunes for others to use, and it should hopefully cost less to access.

As for the handheld angle, I still think Ouendan, Elite Beat Agents, DJ Max, Rhythm Tengoku, Taiko No Tatsujin etc are the cream of this side of the coin, than mainstream music bs games like Guitar Hero, as they usually have a better mix of music and fun gameplay. Even though Guitar Hero is on DS and PSP, the competition is tougher.
silvain's Avatar - Comment posted on 07/21/2009 10:22
silvain
It's an interesting question to me to consider if activision and ea/harmonix will have made more money overall by accelerating the release cycle and saturating the market.
xenon's Avatar - Comment posted on 07/21/2009 10:25
xenon
Bah. I don't see a real need for evolution in the genre. Keep it simple, use good music and good charts. The only real groundbreaking innovation would be the ability to properly rip your own music collection into the game, but for a number of reasons, I don't think it will ever happen.
Deathofthedead's Avatar - Comment posted on 07/21/2009 10:28
Deathofthedead
I still love Rock Band to death, but like Guitar Atomik said, they're doing it smart - sporatic retail releases and plenty of DLC. As long as I never have to buy a new Rock Band (main series, not counting Beatles) every year, I'll keep supporting them as long as they keep it up.
kelvinc's Avatar - Comment posted on 07/21/2009 10:44
kelvinc
Not to mention that if you have several friends with consoles, it doesn't really make sense for them all to buy copies of the game, the instruments, and the DLC individually, since you're all going to be meeting up at one person's home to play. So it's pretty easy to reach saturation.
jsutcliffe's Avatar - Comment posted on 07/21/2009 10:46
jsutcliffe
I hope so -- I can see the appeal of the games, but as a musician (note: not a particularly good one) I look at the cost of e.g. Guitar Hero and a non-shite peripheral and think that you could pick up a not-terrible second-hand real guitar instead.
atastysammich's Avatar - Comment posted on 07/21/2009 10:57
atastysammich
What more can they do? Dance pad support.

BAM.
snoogans775's Avatar - Comment posted on 07/21/2009 11:07
snoogans775
it got boring, everyone knew it was coming. maybe one day there will be downloadable games from other publishers tha tuse these silly peripherals in a different way.
Holyetheline's Avatar - Comment posted on 07/21/2009 11:16
Holyetheline
Rock Band is definitely doing the right thing, I can also agree with that. I think Activision just got greedy with Guitar Hero. Market saturation sucks.
Loogibot's Avatar - Comment posted on 07/21/2009 11:17
Loogibot
Ah, good to see a possible halt. Don't get me wrong: I love playing Guitar Hero and Rock Band. But there's no way in hell I'm paying hundreds for all the stuff that's out there.
DaedHead8's Avatar - Comment posted on 07/21/2009 11:20
DaedHead8
I think releasing them every year with a brand new kit was the big problem especially when there's no majorly significant improvements over the last set of peripherals.

Pretty much this. My girlfriend and I are huge Rockband/Guitar Hero fans but we haven't bought a new game in either series since the original RB and GH3. The problem was that the new games (especially RB2) came way too fast. We play RB's world tour mode all the time and we still haven't beat it. Once we do we may buy RB2 or GH:WT but it will be disc only. The only game with instruments we plan on buying is RB: Beatles. And thats just because we love the Beatles.
somesthetic's Avatar - Comment posted on 07/21/2009 11:26
somesthetic
I still want a complex drum game that actually teaches drums and has a full set up with a 5 piece kit, 2 pedals and 3 cymbals.
chuchoyei's Avatar - Comment posted on 07/21/2009 11:27
chuchoyei
Short Version
Music games are out
Fighting games are in
Imo every game is the same i got bored of it with the first rock band.Its like thps all over again the first three were good then they just get more and more things that doesnt change the gameplay the fundamentals stay so it becomes boring.
However Tony Hawk never had 6 games in one year so at least for me it happened faster. Im sick of music games thanks activision.
Now someone get rare to make a new killer instinct or ms to release the old ones on xbla. I dont want no perfect dark i want Killer Instinct.
LikeaRollingStone's Avatar - Comment posted on 07/21/2009 11:27
LikeaRollingStone
I think The Beatles: Rock Band will be the last good selling music game for awhile. Most people are getting sick of them, and only the hardcore music game players are going to support them. Rock Band should continue the DLC thing, but don't release a new game every year, unless you can make a Led Zeppelin: Rock Band game or something.
killatia's Avatar - Comment posted on 07/21/2009 11:50
killatia
I blame activision for it. Who ideal was it to release 2+ guitar heroes a yeah anyways? Greedy bastards.
VisMortua's Avatar - Comment posted on 07/21/2009 12:49
VisMortua
Thought this was pretty obvious.
EggmaniMN's Avatar - Comment posted on 07/21/2009 13:18
EggmaniMN
Honestly, the constant push for "innovation" killed it. Music games have never needed to continue to reinventing themselves. They just need new music to play, a solid engine with tight enough timing, and a scoring system that encourages competitive play (see, not star power). Sadly, the US gaming public has gone retarded and apparently now mandates that every game MUST "do something different to keep things fresh" or else it's garbage, which is a ridiculous idea.

Meanwhile, Beatmania fans still clamor for each new release and Pop'n Music fans remain quietly hoping that Konami will announce Adventure CS.
Shadowiii's Avatar - Comment posted on 07/21/2009 14:39
Shadowiii
I also think RB is doing it right. Allowing me to import my RB1 tracks to any future RB game was genius, as it pushed me to buy RB2 for the new songs, while I could still play RB1 (which has one of, if not THE best setlist ever). Also adding lots and lots of DLC and listening to the Fans works.
GH is ruining all the good RB did. They keep releasing more and more games, and don't allow me to import these songs into one game. When friends come over, we don't want to swap discs. We want to put one disc in, have a bunch of songs to choose from, and play them. This is easily solved by DLC and importing.
Viva Rock Band. Screw you, Activision. Pace yourself and your games will be better appreciated. No need to drive this genere into the ground the minute you get your greedy mitts on it.
Usedtabe's Avatar - Comment posted on 07/21/2009 16:18
Usedtabe
Eh, I enjoyed RB2 more than World Tour, but I still think RB2 had some major flaws compared to the original. The main flaw being that there was no true "single player" or "setlist" type play that had me trying to gold star every song in the first game right until RB2 released. In RB2, I've gold starred many songs, but because some songs are in multiple setlists and there is no way to see your star count in quickplay, it just started to seem like a lost cause. I no longer felt the need to gold star a song if it was only going to be gold starred in that one venue. That's one of the reasons that I stopped playing RB2 anyway.
Darren Nakamura's Avatar - Comment posted on 07/21/2009 22:38
Darren Nakamura
What more? I wouldn't be surprised to see turntable peripheral integration for Beastie Boys/Linkin Park songs. Still, there's not much more they can do from here.
absolutzero's Avatar - Comment posted on 07/21/2009 23:58
absolutzero
Just to respond to Usedtabe.

I, too, found it a bit irksome, initially, that RB2 did away with the immediate visual feedback of your star count per song, but I feel that HMX pulled emphasis away from scoring points and more to a general party-game atmosphere with RB2. I learned to enjoy RB2 without my score being a factor--and that's great in my book :)
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