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As a means of breaking up our day-long marathon Halo 3 campaign experience earlier this week, the good people at Bungie brought us sandwiches and showed off a series of ads for the forthcoming release. Honestly, I was kinda... blown away. No CG? No silly movie trailer announcer dude?

Sure, we've seen the whole overwrought emotional impact thang in previous Microsoft ad campaigns such as Gears of War, but what really strikes me about the Halo 3 spots is the breathtaking and massive model featued in other ads. This making-of video, cleverly disguised within the same History Channel-esque context as the other spots, shows just how much work was put into the creation of the piece. Quite an undertaking but as one of the other attendees at the event put it, "I think Microsoft can afford it." 

Yeah, probably. Hit the jump for the extended "Believe" trailer, which also features the monument. 

 


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41 comments | showing # 1 to 41

blehman's Avatar
blehman at 09/14/2007 14:05
That is a great ad. I like. Doesn't make me want the game anymore than I already did, but very nice.
Mxyzptlk's Avatar
Mxyzptlk at 09/14/2007 14:05
I have to say, I'm sick to death of Halo 3, but these Ken Burns-esque documentary style ads are very nice.
robotplague's Avatar
robotplague at 09/14/2007 14:29
I'm not a big fan of Halo, I don't plan on getting Halo 3...but these ads are awesome.
ConsummateK's Avatar
ConsummateK at 09/14/2007 14:29
Somewhere Jaffe and his dude from the MOH games are talking about how lame this is.
zealot9802's Avatar
zealot9802 at 09/14/2007 14:33
Is this for the PS3?
Rainbowblack's Avatar
Rainbowblack at 09/14/2007 14:33
11 more days until the Mass Effect ball starts rolling lol

iRaf 's Avatar
iRaf at 09/14/2007 14:44
I don't agree with you guys, i BELIEVE that this ad makes me want halo 3 moar.

see what i did there?
Esgee's Avatar
Esgee at 09/14/2007 14:48
I don't expect much from ads these days but these two are a shining example of how the creativity of video games can transend the game experience. Hopefully more ads like these are created and seen by "non-gamers" and taken seriously. Because, when it comes down to it, it is an art form.
DGX Goggles's Avatar
DGX Goggles at 09/14/2007 14:48
If you can't appreciate the awesomeness of this ad, then you=fail, regardless of Halo like or dislike.
twesterm's Avatar
twesterm at 09/14/2007 14:52
So can fanboys now all stop hoping that Master Chief is a woman or was that something that was absolutely confirmed a while ago?
maxio098ui's Avatar
maxio098ui at 09/14/2007 15:04
lol i like the totally generic name....john but great a, i like the xbox ads cause they make sense unlike the ps3 ads. these kind of ads might even make me buy the game, out of priciple
GuitarAtomik's Avatar
GuitarAtomik at 09/14/2007 15:04
Absolutely confirmed a long time ago. The first Halo book covers it.
Zanch's Avatar
Zanch at 09/14/2007 15:08
Amazing ads. Take note, Sony.
GuitarAtomik's Avatar
GuitarAtomik at 09/14/2007 15:18
..I meant to add that there are (well...were) female Spartans though. A lot actually.
Stratus's Avatar
Stratus at 09/14/2007 15:35
Yes Sony please take note. This is what makes a good ad. Not a crying baby. Not 4 white walls. We don't want to leave you ad trying to figure out that the fuck we just saw.
BigPopaGamer's Avatar
BigPopaGamer at 09/14/2007 15:35
Oh man, oh man, oh man, oh man. 11 Days! *Halo fanboy freaking out over here*

By the way, great ad. Very creative and awesome style in telling the story of the model.
Holiday's Avatar
Holiday at 09/14/2007 15:45
What they need to do is a TV spot with Boston's More Than A Feeling playing in the background.
Carac's Avatar
Carac at 09/14/2007 15:57
Love the use of Chopin's Prelude No. 20

BTW does this BBCode do spoilers?

[spoiler]Might as well test[/spoiler]
Commodore624's Avatar
Commodore624 at 09/14/2007 16:01
you mean 10 days midnight opening im a fanboy for good games =]
Arugala9's Avatar
Arugala9 at 09/14/2007 16:15
@Rainbowblack
Ya can I get some Mass Effect game fuel plase.
Seriously, I like these commercials.
catsithx's Avatar
catsithx at 09/14/2007 16:32
I love this ad it's cool. cant argue that its not a good ad. But I still am not going to buy halo
rabidkeebler's Avatar
rabidkeebler at 09/14/2007 17:08
I think it is quite brilliant. Plus I'm thankful for the originality.
Necron117's Avatar
Necron117 at 09/14/2007 18:43
These ads are made of 100% WIN.
Silverback 55's Avatar
Silverback 55 at 09/14/2007 18:54
This was quite awesome. Now are they airing this just over the web or is some station going to actually carry a 4min ad?
Necros's Avatar
Necros at 09/14/2007 19:22
Fight it, Linde! Fight it!
Necros's Avatar
Necros at 09/14/2007 19:23
Fight it, Linde! Fight it!
Aequitas's Avatar
Aequitas at 09/14/2007 20:27
These ads are well done. A lot of time and money went into that model.

For anyone who isn't a foaming-at-the-mouth Halo fan, though, they look really pretentious. Way to spend millions of dollars doing a retrospective on FANTASY. Might as well make a documentary about Sonic the Hedgehog.

This is why we can't have nice things.
Jark212's Avatar
Jark212 at 09/14/2007 20:30
HOLY CRAP!!!!! i think they showed a bit too much there...
almost started crying...
Vos's Avatar
Vos at 09/14/2007 22:24
Advertising is the science of arresting human intelligence long enough to take money away from it.

-Stephen Leacock
Farktoid's Avatar
Farktoid at 09/14/2007 22:41
That may be true Vos, but remember that it's the people who create the ad, not the people paying for it, that ultimately have their hands on the project. I think any artist would be incredibly proud of this diorama and the story around it, no matter where his paycheck came from. Microsoft should be lauded for actually trying to do something different and memorable instead of shoving pre-rendered FMVs down our throats.
Vos's Avatar
Vos at 09/14/2007 23:10
the whole monument one is kinda meh because of the guy talking.....trying to convince the viewer to get some sort of emotional connection with chief, who has always been a bland, lets blow something the fuck up kind of character, makes me feel embarrassed watching it. Literally.

However.....the one with the piano and stuff is really good i must admit. I may not be the first to come up with this assessment, but i think this whole figurine depicted battle is going to be the final level on Halo 3, which really seems like it is going to be one intense adrenaline ride. Which is always fun

Conclusion: Halo 3 is going to be a badass game, which i will purchase. I'm not going to stand here and claim it to be the best, but i'm not going to go with the generic opinion of "wow cool trailer, really liked it, but still not buying it" approach. Great trailer, but the believe thing is kind of fucking stupid.

However, you can't deny that our country's society has become obsessed with vanity. Which is kind of what happened to the Rome....well, before it fell. Won't be any Chief around to save our ass then though, because it won't be the covenant doing the damage.
Vos's Avatar
Vos at 09/14/2007 23:19
@Aequitas

Took the words right out of my mouth.
Aaron Linde's Avatar
Aaron Linde at 09/14/2007 23:19
Vos, that is undoubtedly the weirdest shit I've ever heard on Dtoid.
Vos's Avatar
Vos at 09/14/2007 23:20
Whats weird about it? A lil too cynical for linde????

Vos's Avatar
Vos at 09/14/2007 23:27
for a better understanding

google satire.
Maserati's Avatar
Maserati at 09/14/2007 23:34
This is brilliant stuff. I need to make some congratulatory calls next week, I know some peeps who may have worked on this. Some few folks in the ad industry have figured out how to get multinational corporations to pay for experimental short film, this is by some of those folks.

WTG Geoff !
Drop of Flame's Avatar
Drop of Flame at 09/15/2007 02:02
So, does this mean the Chief dies in Halo 3?
Boolean's Avatar
Boolean at 09/15/2007 02:18
Halo3 might be a celebration of mediocre games, but goddam that documentry of the models was FUCKING AWESOME. Goddam! =D
Sharpless's Avatar
Sharpless at 09/15/2007 13:56
You know, I totally posted a comment here yesterday and the Dtoid totally ate it like a bitch.

Anyway, the gist of what I said was, the "Believe" ad is brilliant. It gave me chills and almost brought a tear to my eye. That's what I love about Halo. It is, essentially, a sci-fi/fantasy action epic, much in the same vein as the LOTR movies, or Star Wars. Sure, it may not be an intellectual masterpiece like, say, Metal Gear Solid, but it certainly does a brilliant job with its mythos and giving the audience those action movie "money shots" - such as a lifeless Chief suddenly coming to life, activating a plasma, and looking at the camera. Well-played, Bungie.
alexkorova's Avatar
alexkorova at 09/15/2007 17:30
I only saw the first one, and I did not buy it at all. This so called "monument" looks like something any Warhammer nerd builds during a few weeks with his friends.
Batthink's Avatar
Batthink at 09/16/2007 07:54
I liked that video. Very detailed models. :o
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