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Half of Germany's adult population plays videogames photo

According to research done by Newzoo, half of the adult population of Germany plays videogames on a regular basis. The same applies to France and the United Kingdom, as all three countries combined have a total market of 153 million people who play on PCs, consoles, mobile platforms and on social websites like Facebook.

Germany is the most important market of the EU with a volume of €4.6 billion ($6.5 billion) and 24 million gamers, followed by the U.K. with €4.1 billion ($5.8 billion) and about 16 million gamers. Last but not least, there's France with a volume of €3.2 billion ($4.5 billion) and 10,4 million gamers. Additionally, 63% of the men play videogames and 54% of the women now enjoy videogames.

Altogether, it is quite an impressive market, where a lot of money can be made. Now, if only someone could explain to me why we're getting shafted so often when it comes to localizations! The EU gets games later then the U.S. (if at all) on a regular basis!

Making Games News-Flash – Über die Hälfte der volljährigen Deutschen spielt regelmässig Videospiele (Gamestar.de)








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18 comments | showing # 1 to 18
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CaptainHowdy's Avatar - Comment posted on 08/11/2011 21:09
CaptainHowdy
That's incredible, gaming companies should look over there. That's a lot over in EU.
Stock Biken's Avatar - Comment posted on 08/11/2011 21:12
Stock Biken
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KtMack23's Avatar - Comment posted on 08/11/2011 21:12
KtMack23
Actually, at least with nintendo games, the eu has gotten consistently more since the Gamecube era.
Metal Mark's Avatar - Comment posted on 08/11/2011 21:23
Metal Mark
but the real question is, what does Germany play?
Cheater2000's Avatar - Comment posted on 08/11/2011 21:44
Cheater2000
Yet the government still censors and bans games made for adults. *SMH*
ScottyG's Avatar - Comment posted on 08/11/2011 21:50
ScottyG
Another reason to love Germany. ^_^
the7k's Avatar - Comment posted on 08/11/2011 22:08
the7k
@metal Mark
Not sure what MOST of them play, but I'm fairly convinced the most hardcore of them play Counter-Strike.

At least, in my experience of playing CS, I knew to stay the hell away from the German servers if I wanted more than a squirrel's fart of a chance.
comicretard's Avatar - Comment posted on 08/11/2011 22:23
comicretard
That is so kick ass!
comradetrotskii's Avatar - Comment posted on 08/11/2011 22:45
comradetrotskii
Yet the government still censors and bans games made for adults.

People on the internet love to make little dramatics about the German government censoring and banning don't they? Most of the time it's nothing of the sort.

http://mag-murphy.net/2008-10-29/video-game-censorship-in-germany-how-it-works-how-it-doesnt
Lazyman's Avatar - Comment posted on 08/12/2011 01:12
Lazyman
Here is the reason why taken from 2010 for NA sales.

1.Consumers spent $25.1 billion on video games, hardware and accessories in 2010.

Larger market wins in the end.
Alex's Avatar - Comment posted on 08/12/2011 04:54
Alex
@comradetrotskii the post you linked is bullshit.

For example: It says you can buy L4D as an 18+ rating and the cover-censor was done by EA.
But what about the game itself being censored like hell with no blood whatsoever? That was done by EA after the USK denied an 18+ rating. Since they want to sell the game here, they censored it.
Or Dead Island. It is already known that the game will NOT be released in Germany at all because the publisher doesn't want to censor it.

It is right, we get a lot of games Australia didn't even get, but even when the games are 18+, 50% of the time they also get censored. Which doesn't make any sense because it is already ONLY FOR ADULTS 18+!
Sonntagskind's Avatar - Comment posted on 08/12/2011 05:07
Sonntagskind
Most of the big developer studios are based in America and Asia, so they primarily develop games for those markets.
To simultaniously release a game on a worldwide scale would either mean holding back the release of an otherwise finished version of the game until all localizations are done or longer development cycles due to a split of manpower in order to finish all versions at roughly the same time.
Either way, most developers don't have the resources to delay a game or split manpower in order to release it worldwide at the same time.

Localization often is a far bigger task than a simple translation into the regional language and the rating/approval process here in Germany (don't know about other countries) can take month.

@Lazyman: Don't know the recent figures but in 2008 the EU video game market was even slightly larger than NA market. I doubt that that's the main reason.
Sven Wohl's Avatar - Comment posted on 08/12/2011 05:28
Sven Wohl
@Sonntagskind
You make valid points, yet many big publishers have no problem at all releasing their localized versions really close to the U.S. ones. That is not the case with Nintendo and some other publishers though.
Felix Kyo Grnewald's Avatar - Comment posted on 08/12/2011 05:54
Felix Kyo Grnewald
I wonder HOW this research was done. Did they ask people in an online survey? Because if they did, I bet those people participating were more likely to play videogames, too. Just think of all that casual stuff you can download, or WoW, or maybe they even counted Farmville?
Felix Kyo Grnewald's Avatar - Comment posted on 08/12/2011 06:03
Felix Kyo Grnewald
Oh, and by the way, the news is faulty.

There are not 153 million gamers in Germany, UK and France (Hell, there are only 200 million living there :D)
That would mean, basically, that 75% of the whole population in those countries would be 1.)adults and 2.) playing. Well, you do the math ;)

The real number is somewhere around 50 million gamers in those three countries combined.

According to the source's comments they did that research in 10 different countries, including US and so on, that's where the 153 million come from.
Julian Humberg's Avatar - Comment posted on 08/12/2011 08:06
Julian Humberg
Yay my homeland rocks! And many people from Germany also import from the UK.
kid23455's Avatar - Comment posted on 08/12/2011 09:34
kid23455
They forgot to mention that 99% of that population's "GAME" is angry birds.
BoomingEchoes's Avatar - Comment posted on 08/12/2011 18:05
BoomingEchoes
Hear that Fox News? We're out there and not all of us are killing people (We're too busy playing games!).
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