Even though Japan isn't exactly home to a lot of the 360's success, it seems that some Japanese developers still prefer to work with Microsoft's console in mind. One such studio is Arc System Works, currently hammering away on Guilty Gear 2: Overture.
Guilty Gear creator Daisuke Ishiwatari explained the reason why 360 development is still popular:
It was easier for a small-and-mid-sized developer like us to develop a game for Xbox 360 than PS3. Also, since the main feature of the game is the network battle, XBOX 360 with organized network infrastructure was considered more suitable for the game.
This GG2 was the first title that we took the overseas development into consideration and since Xbox 360 had been widely used especially in the U.S., we wanted to challenge the system.
A good few devs have talked about this, apart from Itagaki who thinks the PlayStation 3 is child's play. That said, the PS3 has been on the market for a while now and studios are beginning to get to grips with the hardware. PS3 development is continuing to get easier, but for now it seems that the 360 is still representing a simpler approach for studios.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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The API is better and you only have 3 similar cores (with 2 threads each) to worry about. This is always easier.
There is only one simple rule for this. The development for a platform gets easier the more similar that platform is to the platform you are developing on. As the 360 basically is a MS built PC and not much more and regarding the fact that ALL games are developed on a PC (a Mac is a PC too at least hardware wise) the 360 must be the easiest platform to develop for.
Have fun.
Sometimes if you work a little harder it'll pay off. How short sighted of you all.
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I bet it costs less money to make those types of games but they are still going to charge you $60 and will additionally charge you for DLC that's already on the disc. That's lazy, greedy Japanese developers for you.
From a buisness standpoint why bother? If it takes more money and time to make a PS3 game that could make the same amount of money on the 360 why bother??
Alot of stuidos are still not happy about the Emotion Engine from PS2. There was a article about that on Gamasutra awhile back. Developers felt jipped cause they spent all this time learnin how to use it, and then sony ditched EVERYTHING, to go with the cell engine.
Sony is a classic case of a hardware company that doesn't understand the software needs of the developers. On the other hand Microsoft is a software company that understands that part for developers but is still new to hardware.
In the end it comes down to that good software tools on a simple hardware than complex software tools on a complex hardware.