There are some companies who can make coming up with great April Fools' Day jokes look effortless and ArenaNet has secured itself on my personal list with Super Adventure Box, an update for Guild Wars 2. Watch the commercial above and prepare for commercial-based nostalgia.
"It started out as a fun side project idea," explains game director Colin Johanson. "Originally, we were going to have a laugh with a fake 8-bit update, but the more the team worked on it the more we realized we had something really cool on our hands. We figured; the gaming community are really going to love this, let's expand on the concept of the Living World in Gw2 and make it for real."
Not only is the commercial fun in and of itself, the fact that the gag is an actual thing we can experience in-game simply goes a step ahead. Nice work there, ArenaNet.