Despite not playing as much Guild Wars 2 as I'd like to, that's okay -- it's not costing me anything. I can continue not playing free of guilt, which is the only way I can do MMO gaming any more, I've realized. ArenaNet has kindly shifted the price of the game down by $10. Rad.
That's $49.99 for the Standard Edition and $69.99 for the Digital Deluxe. The latter includes additional in-game bonuses, such as a miniature Rytlock, the Mistfire Wolf Elite summon skill, a Golem Banker, and a couple of one-time boosts. With the continued free content updates, it's as good of time as any to get into Guild Wars 2.