hot  /  reviews  /  videos  /  cblogs  /  qposts

GTA IV versus Iron Man: Will Rockstar put a dent in the Marvel movie?

10:37 AM on 03.12.2008 // Jim Sterling
  @JimSterling

You know it, I know it -- Grand Theft Auto is big. Not just a huge videogame in its own right, it can be argued that Rockstar's flagship franchise is very much a part of modern culture, a game known and played by the hardcore and more laid back gamer alike. One analyst has predicted that this game is even big enough to affect one of the biggest movie releases of the year, Iron Man.

Usually I ignore analysts and their informed opinions, but the theory that April 29's GTA IV release could hurt ticket sales for the May 2 release of Iron Man is an interesting one. Analyst Mike Hickey anticipates that Iron Man's ticket sales will be "dampened" by Liberty City keeping millions of potential customers glued to the TV screens. 

"The last significant videogame release, Halo 3, generated over $300 million in sales from its first week in the market," stated Hickey. "Halo 3 was released on just one platform, the Xbox 360, and attached nearly 50 percent of the installed base. GTA IV will be released on both the Xbox 360 and PS3, which have both significantly increased their installed bases since the release of Halo 3.  A GTA IV 25 percent attach rate to a combined Xbox 360 and PS3 installed base at its April 29 release would imply 5.8 million units sold or roughly $360 million in retail sales the first week of the game’s release."

Hollywood has already pinned the blame on Halo for poor ticket sales in the past, and Hickey's point about GTA having two audiences instead of Halo 3's one is valid. The Grand Theft Auto games, like Bungie's Halo, are proof of the power that videogames can have, and the mainstream weight they can carry.  I actually think this theory could hold water. And even if not, at least Iron Man has an excuse if it doesn't do as well as expected.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

thelivinglegend avatarthelivinglegend
Witches of Crookback Bog from Witcher 3 is the best quest in the whole game and of any game I've played in recent memory.
Pixie The Fairy avatarPixie The Fairy
I was just accosted by the most gorgeous cosmetics saleswoman with an adorable Hatian-Creole accent. It's not often my attention gets that immersed in a total bullshit sales pitch. Well, that and I didn't want her to let go of my arm.
Cosmonstropolis avatarCosmonstropolis
My son just washed my Majora's Mask NEW 3DS because the screen was dirty. Bahahaha *cries uncontrollably*
Flegma avatarFlegma
Ever thought of skipping a console generation (and not upgrading PC for years, either) because of how big your pile of shame is? I'm doing that just now.
Tenzan  avatarTenzan
Apparently there are cancellations on the CE versions of MGSV:TTP from Europe and North America. People getting emails saying they are cancelled and such. On top of that is that there's been unboxings that don't have the extras for the Day One edition.
OverlordZetta avatarOverlordZetta
I've been mad at myself all morning for missing the apostrophe in "I'll" on my Quickpost last night, but it turns out that apostrophes just don't show up on the feed! Isn't that the bee's knees?
Perro avatarPerro
Playing through Skies of Arcadia Legends right now. Bringing this to Steam or current gen in HD seems like a no-brainer. Make it so, Sega!
Kris S avatarKris S
Fassbender looks awesome. A not shit game adaption? We will see
Nathan D  avatarNathan D
Just found out that Third Impact in The End of Evangelion took place on my birthday. I'm freaking out right now.
Jiraya avatarJiraya
Man at Arms did the Geralt Witcher's Swords ! [youtube]https://youtu.be/HJZekaPAd_M[/youtube]
StriderHoang avatarStriderHoang
3:16 MIKA, DO YOU SMELL WHAT THE BOW IS COOKING?
Virtua Kazama avatarVirtua Kazama
Welcome back to Street Fighter, Rainbow Mika! https://www.youtube.com/watch?v=nbDSvRMc9rQ
pixelrock avatarpixelrock
Jumpy Wall, my first game, is coming to the iOS App Store this September [img]http://i.imgur.com/oHAWJuC.gif?1[/img] See the trailer [youtube]https://youtu.be/Q1GKzQTiDtY[/youtube] or [url="http://jumpywall.com"]jumpywall.com[/url] for more.
Cosmonstropolis avatarCosmonstropolis
Looking for a good book? Defending Jacob by William Landay is fantastic. Couldn't put it down.
Jiraya avatarJiraya
Have you played Vampire Hunter D on Ps1 ? [youtube]https://youtu.be/XdMxdMIXFCI[/youtube] A cool game , very hard last boss.
StriderHoang avatarStriderHoang
Please be gentle Shiek. I want a character who's actually good at neutral for once.
Shinta avatarShinta
[youtube]https://youtu.be/SivYdHmSBc0[/youtube] Taiwanese rapper Aristophanes. I am loving this lol. Supposedly will be on Grimes' next album.
OverlordZetta avatarOverlordZetta
[url="http://www.nintendolife.com/news/2015/08/rumour_fresh_sources_suggest_shovel_knight_is_indeed_digging_his_way_to_super_smash_bros"]Exciting rumors of Shovel Knight arriving in Smash have surfaced![/url] Get those salt shakers ready!
Niero Desu avatarNiero Desu
Mr. Cordoba knows a lot about CSS, so I asked him to give us a touch-up job. Here's an early sneak peek at the next big Dtoid update: Drop us a note in the comments! [url]http://www.raulcordoba.com/dtoid/[/url]
OverlordZetta avatarOverlordZetta
I'll never get how making an inanimate object or a plant look like an animal or just alive somehow is considered more "out of ideas" than just an animal being an animal. That seems more like the opposite of being "out of ideas" to me.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -