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GTA: Chinatown Wars sales are officially disappointing photo

A big deal has been made over Grand Theft Auto: Chinatown Wars' alleged failure and what this means for mature titles on the Nintendo DS. According to the latest figures, it does indeed seem that Rockstar's DS debut was a bit of a let-down, especially in light of how popular and mainstream the console games have been.

According to reports, Chinatown achieved just 88,704 sales since launch, falling very short of analyst predictions, which expected at least 200,000 copies to leave store shelves. Publisher Take Two remains confident in the game's long-term success, but nobody thinks in the long-term these days, so the game's immediate performance is sure to influence industry attitudes toward DS games. 

As we've already discussed, a number of factors worked against Chinatown Wars. A lack of hype, with a release that seemed to arrive with little fanfare, must have had an impact. Not to mention the fact that "casual" gamers who only care about the post-GTA III series might have been turned off by the "crappy" top-down view. That's if they even followed the industry enough to know Chinatown Wars was coming. It's also been suggested that initial sales for the GTA PSP games were slow, but eventually gained ground, which would back up Take Two's attitude. 

Unfortunately, Chinatown Wars had more going against it than just an M rating. It should also be point out that most "hardcore" gamers who knew about the title would have most likely pirated the thing, and yet they wonder why "hardcore" gamers are getting ignored and marginalized these days.








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49 comments | showing # 1 to 49
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Chris Carter's Avatar - Comment posted on 04/17/2009 09:23
Chris Carter
How? This game could "do no wrong below a 9.0" according to every reviewer ever! Plus it's G-T-A!

::sigh at GTA still going on and on::
Cartman's Avatar - Comment posted on 04/17/2009 09:27
Cartman
Dark days for the gaming industry.
JustLikeBuck's Avatar - Comment posted on 04/17/2009 09:29
JustLikeBuck
Piracy... check!
Almost Exact copy of Liberty City in GTAIV... check!
Top-Down perspective... check!
Mature Game on Portable that holds Nintendogs as one of it's main sellers... check!

Yeah. Not a complete surprise.
Cowboy TTop's Avatar - Comment posted on 04/17/2009 09:31
Cowboy TTop
Perhaps Take 2 should look at a GTA DS bundle. With summer near, it might help shift some more copies.

I agree GTA does grind a bit sometimes.
wanderingpixel's Avatar - Comment posted on 04/17/2009 09:34
wanderingpixel
It is because a lot of gamers don't see the DS as a "hardcore" machine. So they ignore the DS and whatever comes out for it. It is sad but true.
player66's Avatar - Comment posted on 04/17/2009 09:34
player66
I played the game for two hours with mild skepticism, but I gladly dropped $35 on this gem after I got used to everything. I'd say it's one of the best GTA games.
lubczyk's Avatar - Comment posted on 04/17/2009 09:36
lubczyk
It's a good game, but the demographics for the game just are not there on the Nintendo systems as they are on the Sony/Microsoft platforms. I wouldn't mind a port of this on the PSN/XBLA, though.
ian_esq's Avatar - Comment posted on 04/17/2009 09:37
ian_esq
Blame it on the R4's!
BenHaskett's Avatar - Comment posted on 04/17/2009 09:39
BenHaskett
I do think piracy's a pretty big issue. After reading the last paragraph of this post, I went to just one website to see the download numbers on GTA, and it was at about 40,000.

Considering the game's total sales, that's a really significant number...
ChaosTeaCup's Avatar - Comment posted on 04/17/2009 09:39
ChaosTeaCup
I was thinking of picking this up for my seven year old. As a reward for shifting all that coke I had in the house.
lubczyk's Avatar - Comment posted on 04/17/2009 09:40
lubczyk
@ian_esq

With an install base of over 100 million, piracy shouldn't be that big of an issue.
xenon's Avatar - Comment posted on 04/17/2009 09:40
xenon
I don't think "casual" gamers follow the industry. At most, they follow it through the mainstream media, and I don't need to express my opinion on that.
Conan-san's Avatar - Comment posted on 04/17/2009 09:44
Conan-san
I'd honestly be more concerned if Prof Layton and Hatsworth ever dissapered from the top 10, which from all sources, they haven't.
linuxguy's Avatar - Comment posted on 04/17/2009 09:49
linuxguy
I'm disappointed the game looks fun .But maybe now I can have my san andreas stories.
Dimly's Avatar - Comment posted on 04/17/2009 09:59
Dimly
This one is perplexing me.
silvain's Avatar - Comment posted on 04/17/2009 10:03
silvain
I think it's partially about expectations of game experience on the console. I think the numbers are there, and the game will sell eventually, but right now, I don't think people realize that they might want to have this style of experience on the ds.
Usedtabe's Avatar - Comment posted on 04/17/2009 10:18
Usedtabe
I agree with silvain. It's more the GTA experience on the limitations of the DS for me. I haven't bought the game, and I don't even know how to pirate on the DS. But I just don't intend to play it one way or the other, especially with the gian letdown that was GTA:IV
CelicaCrazed's Avatar - Comment posted on 04/17/2009 10:20
CelicaCrazed
Wow can the analysts settle down a bit. In a week I'll be done exams and willing to buy games again. Geez, if I'm not saving some virtual world, I saving ours from economic meltdown :P
JACK of No Trades's Avatar - Comment posted on 04/17/2009 10:24
JACK of No Trades
Sorry to say but what do expect? Its a Nintnedo system. Only minigame bullshit sales well on those systems.
Projectexodus's Avatar - Comment posted on 04/17/2009 10:24
Projectexodus
I think we need to artificially create a controversy by informing the media about the game's drug dealing function. Maybe then the game will sell?

With an install base of 100 millions, I find it hard to believe that the "demographic isn't there", even though the majority might be children and casuals. I think this has more something to do with prejudiced view on the game. People probably asumed that the game wasn't going to be any good because it's coming for the DS. I remember I had the same thoughts back when the game was announced at E3, that it would just be some silly knock-off to cash in on. Would you buy Call of Duty 4 or Assassin's Creed for the DS? I thought so...
Projectexodus's Avatar - Comment posted on 04/17/2009 10:25
Projectexodus
I think we need to artificially create a controversy by informing the media about the game's drug dealing function. Maybe then the game will sell?

With an install base of 100 millions, I find it hard to believe that the "demographic isn't there", even though the majority might be children and casuals. I think this has more something to do with prejudiced view on the game. People probably asumed that the game wasn't going to be any good because it's coming for the DS. I remember I had the same thoughts back when the game was announced at E3, that it would just be some silly knock-off to cash in on. I mean, would you buy Call of Duty 4 or Assassin's Creed for the DS? I thought so...
Chicken008's Avatar - Comment posted on 04/17/2009 10:40
Chicken008
Really? A popular series on a console that everyone owns, lies..
Arttemis's Avatar - Comment posted on 04/17/2009 10:44
Arttemis
Can we expect a Dtoid review for this game?
fetusmilk's Avatar - Comment posted on 04/17/2009 10:46
fetusmilk
just stop making DS games and put all those rockstar teams together and make a REAL PS3 GTA game based in the near future. like flying cars like in back to the future that you can also drive on the ground(dodo). both new tech laser guns AND old bullet guns. but still be very modern and still have old cities that are not updated and falling apart surrounded by huge mega cities. kinda like Judge Dread + fifth element + GTA.
Jim Sterling's Avatar - Comment posted on 04/17/2009 10:48
Jim Sterling
"Can we expect a Dtoid review for this game?"

You mean apart from the one we already did?
ChaosTeaCup's Avatar - Comment posted on 04/17/2009 11:09
ChaosTeaCup
I don't understand the GTA4 backlash... I thought it was great, and the multiplayer, complete with fighting talk (which fits so perfectly with the slapstick nature of GTA) from the other players, has given me more laughs than any game since Grim Fandango. Lost and damned is brilliant, too (though rather yellow).
comtruise's Avatar - Comment posted on 04/17/2009 11:23
comtruise
You're selling a hardcore game with blood, violence, cursing, and drugs to a demographic that lives on Babyz, Brain Challenge: Dur Dur Dur, Barbie's Bimbo Adventures, and textbooks passed off as DS games. Naturally, they might not be inclined to play hardcore games.
Tony Ponce's Avatar - Comment posted on 04/17/2009 11:33
Tony Ponce
GTA is a "casual" series. It's lack of sales is mind-boggling.
Jim Sterling's Avatar - Comment posted on 04/17/2009 11:39
Jim Sterling
megaStryke:

The thing is though, and a lot of people forget this, the game-buying market is not just split between two sets of identical people. There are several casual demographics just as there are several hardcore once. GTA appeals to the young male casual gamer who owns a PS3 or Xbox mainly for Halo, GTA, FIFA and some racing games.
necrozen's Avatar - Comment posted on 04/17/2009 11:47
necrozen
It is piracy. Gamers are penalizing game makers for making games that are geared toward them. You stand a better chance of making money on the DS with a throwaway title geared toward casual folks who don't pirate than the gamers who do.

This is why I don't pirate games, because I genuinely enjoy them.

Take all the people who buy games. Subtract the casual demographic (babyz, brain age, occasional mario, wii fit), because they aren't into this. Now take all the people who would call themselves gamers and ARE into this kind of thing and subtract the ones who have an R4. There's your answer.
ian_esq's Avatar - Comment posted on 04/17/2009 12:23
ian_esq
honestly talk to your asian friends.

Why would any of them buy this game??

THey love free shit, and would never buy a game again


and half of them have r4's
DinnertimeNinja's Avatar - Comment posted on 04/17/2009 12:26
DinnertimeNinja
I think there is a HUGE disconnect between the market of gamers that actually PLAY GTA games and people that own a DS.

I know the DS unit sales seem huge, but I honestly don't know a SINGLE "typical" GTA fan (basically, college frat-boy Halo players) that even OWNS a DS.

Yeah, I know, "it's not a kiddie system" blah blah blah, but to the people to whom that sort of thing matters it still very much is. And it's hard to argue against that point when about 90% of the games released for it ARE geared towards the younger (or female) crowd.
gamadaya's Avatar - Comment posted on 04/17/2009 12:34
gamadaya
@megaStryke:
Not really. The old top down GTAs were never really that big, and CW follows in their footsteps with its top down view. Also, the people who really drove GTA4's sales are not the kind of people who would get CW, or even really have a DS. But the biggest issue might be piracy. I can't remember the last time DS game was pirated so hard.
Kyousuke Nanbu's Avatar - Comment posted on 04/17/2009 13:57
Kyousuke Nanbu
Make it 3rd person and put it on the PSP, I'll bet my ass it will sell more.
Agent Orange's Avatar - Comment posted on 04/17/2009 14:11
Agent Orange
You can't just assume that everyone that pirated the game would have bought it if they didn't have an R4 or the know-how or whatnot. I have not doubt piracy has affected the sales but you have to be careful how you interpret the numbers.
Mattchewie's Avatar - Comment posted on 04/17/2009 14:29
Mattchewie
I picked it up, have yet to start it but I'm not surprised by the sales. Demographics being the reason for lack lust sales.
Kylehyde's Avatar - Comment posted on 04/17/2009 15:23
Kylehyde
Jim Sterling, I'm 100% agree with everything in your article, specially in the last paragraph
MrSlippery's Avatar - Comment posted on 04/17/2009 15:33
MrSlippery
meh, I did my part, I bought it. Sorry Rockstar. The game is genuinely fun, and probably one of the top 3 in the franchise, to be honest.

very disappointing to hear.
whormongr's Avatar - Comment posted on 04/17/2009 15:42
whormongr
for me, I like gta when I can see things in another veiw than top down, otherwise it really takes the gtaness out of it
Spectreman's Avatar - Comment posted on 04/17/2009 15:45
Spectreman
"It should also be point out that most "hardcore" gamers who knew about the title would have most likely pirated the thing, and yet they wonder why "hardcore" gamers are getting ignored and marginalized these days."

* That´s it.
Chronic Logic's Avatar - Comment posted on 04/17/2009 15:48
Chronic Logic
TOTALLY PREDICTED THIS. Anyways, if they remake GTA 1 and 2, on the PSP or 3Dize it on the 360 or PS3 I'd forgive Rockstar.
Los255's Avatar - Comment posted on 04/17/2009 16:48
Los255
They shoulda kept it on the PSP. Look how well those two GTA's sold.
konchu's Avatar - Comment posted on 04/17/2009 17:25
konchu
I don't think piracy is the issue here. I am a semi hardcore gamer and I don't have a R4. My DS is a suplemental/travel system so I really dont play it alot the 360 PS3 PC and Wii are getting my time if I am home with a few exceptional games that are truely unique fun experience like Rythem Heaven(Tengouku), Ouidan etc.

I never had a single desire to even pick up this DS game even though I bought GTAIV. Maybe I am missing out but to me one of the huge open interactive environments of the 3d GTA's are half the fun and part of the immerssion factor. The stories are good but they are not the driving force for me its exploration. I could never get into the old 2d GTA's either though. With the overhead camera it seems way more limited no ability to base jump off buildings as well as half the crazy things in vehicles.

I just think its silly to say all the hardcore gamers are pirating it. I imagine there are others like me that never had a reason to care for the game. The sad thing is really GTA has really been one of those games that pulls in the more slightly casual gamers, the same ones that get Madden every year that have never seen Odin Sphere or Shadow of the Collosus lets gets this strait it is not so much the hardcore gamer as the mainstream gamer that has pushed GTA to where it is. Lines do cross so we must be fair you can like these mainstream violent titles as well as Cutesy family friendly title and still be hardcore, but I think the hardcore gamer is not the target of many devs at all. I think the hardcore have a DS for the Gems and are not hung up by the fact the nintendo handhelds are generally home to bright cheerful games. And it will take more that one game to change the image of the DS for some people and some will sadly never give it a chance.
Chack's Avatar - Comment posted on 04/17/2009 18:01
Chack
First I downloaded the game to try it. I loved it. Then I bought it and finished it. This is a great way to test games before buying them I think.

Of course, a lot of R4 owners don't think that way and they just download games that never buy.

Sadly, piracy is a great issue in general, and more with 128 MB ROMs that are so easy and fast to download form the Internet.
Jonathan Holmes's Avatar - Comment posted on 04/17/2009 19:11
Jonathan Holmes
I wonder if this game will still continue to sell over time?

I know a lot of people who have said that they plan on buying GTA:CW eventually, like when they have to go on a trip this summer, or that they'll ask for it for Christmas or something.

We'll see.
daysocks's Avatar - Comment posted on 04/17/2009 20:26
daysocks
I think it's kind of telling that when I went into my local games shop on the day this released (and it was the biggest release that week over here), they told me that they hadn't sold any, and this was in mid-to-late afternoon.

CW may have been good but it was on the wrong damn console.
DeusPayne's Avatar - Comment posted on 04/17/2009 22:49
DeusPayne
I didn't end up buying it right at launch, but I did buy it. And since then, it hasn't left the DS, and I've spent 80+ hours in game (plus all the time spent going on massive rampages before quitting, or reloading a save).

I think one problem is the lack of crossover in demographics. I know very few people who played GTA before 3, and even fewer that enjoyed. And of those, I don't think any own a DS. There's a lot of GTA fans, and a lot of DS owners, but the intersection of those is significantly smaller than one would hope.
Moofey's Avatar - Comment posted on 04/18/2009 15:51
Moofey
"It should also be point out that most "hardcore" gamers who knew about the title would have most likely pirated the thing, and yet they wonder why "hardcore" gamers are getting ignored and marginalized these days."

QFT
moush's Avatar - Comment posted on 04/18/2009 16:42
moush
This game was great, and it's disappointing that its sales numbers don't match that.
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