Quantcast
Greenberg: The future is bright for Japanese developers - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Greenberg: The future is bright for Japanese developers


10:20 AM on 01.15.2010
Greenberg: The future is bright for Japanese developers photo



There has been a lot of talk recently about the decline of the Japanese videogame market, and several developers believe that in order to survive, they must "go West" and appeal to a worldwide audience. While chatting with Microsoft executive and part-time druid Aaron Greenberg, we asked what he thought about the state of Japan. 

"Japan is a very important market for the gaming industry and home to some of the video game industry’s leading innovators," states Greenberg. "In many ways, I think what makes Japanese games so special is that not only are these the franchises many of us grew up playing, but Japanese creators have given us the games the world plays. I have spent a lot of time in Japan in the 10 years I have been on the Xbox business and I love the country, the people and their ability to create new experiences that could only come from Japan.

"The reality of the Japanese gaming market is that it is not the size it once was and at the same time we have seen gaming become the largest form of entertainment around the world.  However, I don’t think this means that Japanese creators should be trying to come up with the next Halo or Call of Duty. I think there are ways to leverage their creativity with new tools like 'Project Natal.'"

He adds: "I also believe that there are ways for some of the popular Japanese franchises to become more approachable for a wider audience as well. As you know, at TGS this year, we held a 'Project Natal' Creators Panel with three of Japan’s leading creators, Kojima-san of Konami, Inafune-san of Capcom and Nagoshi-san of Sega and talked a lot about the future of creativity and their excitement around bringing new experiences to life with 'Project Natal.' In fact, all of the leading Japanese publishers have announced that they are actively working on games for 'Project Natal' and I can’t wait to see these come to life. I truly believe the future is bright for Japanese creators and publishers."

You'll notice that Aaron Greenberg was able to mention Project Natal four times in one answer here, as well as make it sound like the savior of the Japanese game industry. I told you this guy was good at his job.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Interview

7:00 PM on 12.12.2014
Thimbleweed Park Kickstarter was a joke for five seconds

The Thimbleweed Park Kickstarter is almost over! We're celebrating this historic event with an explosive interview series starring not one, but two amazing middle aged men -- Mr. Ron Gilbert (Monkey Island) and Mr. Gary ...more



12:00 PM on 11.16.2014
Oddworld creator talks Jim Henson, VR, Videogame Awards and more

Last Sunday on Sup Holmes (also on Libsyn and iTunes) we talked with Oddworld series creator Lorne Lanning... a lot. It's the longest episode we've done, chalking in at almost 2 1/2 hours. I know that sounds like a long...more



9:00 PM on 10.30.2014
This War of Mine is a harrowing journey of survival

War, what is it good for? For starters, it makes for easy entertainment in fiction. With the rise of war games over the last two decades, it's common to see these experiences as nothing but an over-the-top spectacle to show o...more



View all Interview






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more