Quantcast
Greenberg: The future is bright for Japanese developers - Destructoid

DestructoidJapanatorTomopopFlixist



Greenberg: The future is bright for Japanese developers


10:20 AM on 01.15.2010
Greenberg: The future is bright for Japanese developers photo



There has been a lot of talk recently about the decline of the Japanese videogame market, and several developers believe that in order to survive, they must "go West" and appeal to a worldwide audience. While chatting with Microsoft executive and part-time druid Aaron Greenberg, we asked what he thought about the state of Japan. 

"Japan is a very important market for the gaming industry and home to some of the video game industry’s leading innovators," states Greenberg. "In many ways, I think what makes Japanese games so special is that not only are these the franchises many of us grew up playing, but Japanese creators have given us the games the world plays. I have spent a lot of time in Japan in the 10 years I have been on the Xbox business and I love the country, the people and their ability to create new experiences that could only come from Japan.

"The reality of the Japanese gaming market is that it is not the size it once was and at the same time we have seen gaming become the largest form of entertainment around the world.  However, I don’t think this means that Japanese creators should be trying to come up with the next Halo or Call of Duty. I think there are ways to leverage their creativity with new tools like 'Project Natal.'"

He adds: "I also believe that there are ways for some of the popular Japanese franchises to become more approachable for a wider audience as well. As you know, at TGS this year, we held a 'Project Natal' Creators Panel with three of Japan’s leading creators, Kojima-san of Konami, Inafune-san of Capcom and Nagoshi-san of Sega and talked a lot about the future of creativity and their excitement around bringing new experiences to life with 'Project Natal.' In fact, all of the leading Japanese publishers have announced that they are actively working on games for 'Project Natal' and I can’t wait to see these come to life. I truly believe the future is bright for Japanese creators and publishers."

You'll notice that Aaron Greenberg was able to mention Project Natal four times in one answer here, as well as make it sound like the savior of the Japanese game industry. I told you this guy was good at his job.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Interview

11:30 AM on 03.27.2014
World of Tanks in 2014: Mobile MMO, new PC engine, console updates coming

I met with Wargaming boss Victor Kislyi last week in a dark, quiet, private meeting room on the GDC expo floor on an early morning following what was probably the biggest party of the week. The chief executive looked surprisi...more



10:00 AM on 03.23.2014
Sup Holmes finishes off with Conker's Chris Seavor

Oh my god, it's the last Sup Holmes on Dtoid! Ahhh! What does that even mean? We'll find out soon enough, as the Sup Holmes year 3 Kickstarter is set to go live any second now. In the meantime, why not tune in to the show tod...more



4:30 PM on 03.20.2014
What do indie developers think about the ID@Xbox program?

There's no two ways about it -- Microsoft had a terrible reputation with independent developers during the last console generation. Not that indie's games didn't sell well on the platform, because many of them certainly did. ...more



View all Interview






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more