hot  /  reviews  /  videos  /  cblogs  /  qposts

Greenberg: The future is bright for Japanese developers

10:20 AM on 01.15.2010 // Jim Sterling
  @JimSterling

There has been a lot of talk recently about the decline of the Japanese videogame market, and several developers believe that in order to survive, they must "go West" and appeal to a worldwide audience. While chatting with Microsoft executive and part-time druid Aaron Greenberg, we asked what he thought about the state of Japan. 

"Japan is a very important market for the gaming industry and home to some of the video game industry’s leading innovators," states Greenberg. "In many ways, I think what makes Japanese games so special is that not only are these the franchises many of us grew up playing, but Japanese creators have given us the games the world plays. I have spent a lot of time in Japan in the 10 years I have been on the Xbox business and I love the country, the people and their ability to create new experiences that could only come from Japan.

"The reality of the Japanese gaming market is that it is not the size it once was and at the same time we have seen gaming become the largest form of entertainment around the world.  However, I don’t think this means that Japanese creators should be trying to come up with the next Halo or Call of Duty. I think there are ways to leverage their creativity with new tools like 'Project Natal.'"

He adds: "I also believe that there are ways for some of the popular Japanese franchises to become more approachable for a wider audience as well. As you know, at TGS this year, we held a 'Project Natal' Creators Panel with three of Japan’s leading creators, Kojima-san of Konami, Inafune-san of Capcom and Nagoshi-san of Sega and talked a lot about the future of creativity and their excitement around bringing new experiences to life with 'Project Natal.' In fact, all of the leading Japanese publishers have announced that they are actively working on games for 'Project Natal' and I can’t wait to see these come to life. I truly believe the future is bright for Japanese creators and publishers."

You'll notice that Aaron Greenberg was able to mention Project Natal four times in one answer here, as well as make it sound like the savior of the Japanese game industry. I told you this guy was good at his job.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

techsupport avatartechsupport
Woah. I consider myself a nerd and all, but the trophy hunting community is next level. Is there a biopic about the people at the top of these leaderboards? I'd find that very interesting.
Paul S avatarPaul S
GeoHolmes [img]https://www.filepicker.io/api/file/ntf3p5PqS2GteYfXUH33[/img]
Mr Knives avatarMr Knives
I have no idea what this game is about but if this isn't the best goddamn cover art ever, I don't know what is. [url=http://imgur.com/3yw3G8S][img]http://i.imgur.com/3yw3G8S.jpg[/img][/url]
RadicalYoseph avatarRadicalYoseph
#thanksnintendo.
Shinta avatarShinta
Xenoblade X limited edition on Amaxon now. Will probably sell out very fast like usual. http://m.neogaf.com/showthread.php?t=1103729&page=1
BaronVonSnakPak avatarBaronVonSnakPak
Just got a Vita with a 16GB card for super cheap. What games should I be looking out for?
RadicalYoseph avatarRadicalYoseph
So the XCX Special Edition was marked as in stock for 20 seconds and I got a copy! I am disproportionately excited considering what it comes with. Hopefully the art book and packaging are high quality. WOOOOOOOOO!!!!!
RadicalYoseph avatarRadicalYoseph
Surprise, Xenoblade Chronicles X Special Edition has already sold out on Amazon.
Solar Pony Django avatarSolar Pony Django
Just a heads up, the Xenoblade Chronicles X Special Edition is up for preorder on Amazon. http://www.amazon.com/Xenoblade-Chronicles-Special-Edition-Wii-U/dp/B014LNTVGK I think it'll be available elsewhere but you know. Nintendo. Love em but hard to find.
Clicks Clacks avatarClicks Clacks
Picked up Valkyria Chronicles for $5 in the Humble Store, figure I'd advertise that for anyone that doesn't have it yet. Sale ends in less than 42 hours after this post yo. https://www.humblebundle.com/store/p/valkyriachronicles_storefront
gajknight avatargajknight
My copy of National Geographic came today. Best subscription I've paid for, worth it for the lovely pictures alone. This one has a story about elephant poachers and ivory tusks with spy chips in 'em. James Bond shit man.
OverlordZetta avatarOverlordZetta
If someone used the blog reply feature to just divide a somewhat long blog into easier-to-digest chapters that could be consumed at the leisure of readers, would that be kosher?
FlanxLycanth avatarFlanxLycanth
[youtube]https://youtu.be/7bzKWOeSVn4[/youtube]
RadicalYoseph avatarRadicalYoseph
@Barry Kelly It looks like it will get pretty difficult later on. It even has instafail stealth sections according to @Chris Carter #neededanexcuse to #tryouttheatfeature
Barry Kelly avatarBarry Kelly
I hope MGS V manages to have some sort of challenge to it. I just replayed MGS 4 for the first time since release and wow that game just practically plays itself. And that's outside of the long sections it is playing itself!
Agent9 avatarAgent9
Splatfest Decipticons, Let us crush the Autobot menace [img]http://www.tfw2005.com/boards/attachments/transformers-fan-art/27462687d1408744118-3d-tarn-model-tarn-propaganda-copy-01.jpg[/img]
OverlordZetta avatarOverlordZetta
Hey, all you Australian/UK/German Pokemon trainers out there! The Shiny Rayquaza event is ending, has just started, or will be starting in a few days (respectively), so be sure to get in on it while the getting is good!
Rad Party God avatarRad Party God
4 days unt... no, wait... 3 days until Sahelanthropus.
Jish K avatarJish K
Greetings. For I am new. And still struggling to get that dang blog header to change.
From Must Git Gud avatarFrom Must Git Gud
MGSV is looking very good so far! Played to 2% completion last night. Pure stealth seems REALLY hard so far. PS3 version runs fine, loading times are OK, no slow downs, draw distance and pop-in are a bit rough. No glitches. Be prepared! Get it on PS4.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -