Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Greenberg: The future is bright for Japanese developers

10:20 AM on 01.15.2010 // Jim Sterling
  @JimSterling

There has been a lot of talk recently about the decline of the Japanese videogame market, and several developers believe that in order to survive, they must "go West" and appeal to a worldwide audience. While chatting with Microsoft executive and part-time druid Aaron Greenberg, we asked what he thought about the state of Japan. 

"Japan is a very important market for the gaming industry and home to some of the video game industry’s leading innovators," states Greenberg. "In many ways, I think what makes Japanese games so special is that not only are these the franchises many of us grew up playing, but Japanese creators have given us the games the world plays. I have spent a lot of time in Japan in the 10 years I have been on the Xbox business and I love the country, the people and their ability to create new experiences that could only come from Japan.

"The reality of the Japanese gaming market is that it is not the size it once was and at the same time we have seen gaming become the largest form of entertainment around the world.  However, I don’t think this means that Japanese creators should be trying to come up with the next Halo or Call of Duty. I think there are ways to leverage their creativity with new tools like 'Project Natal.'"

He adds: "I also believe that there are ways for some of the popular Japanese franchises to become more approachable for a wider audience as well. As you know, at TGS this year, we held a 'Project Natal' Creators Panel with three of Japan’s leading creators, Kojima-san of Konami, Inafune-san of Capcom and Nagoshi-san of Sega and talked a lot about the future of creativity and their excitement around bringing new experiences to life with 'Project Natal.' In fact, all of the leading Japanese publishers have announced that they are actively working on games for 'Project Natal' and I can’t wait to see these come to life. I truly believe the future is bright for Japanese creators and publishers."

You'll notice that Aaron Greenberg was able to mention Project Natal four times in one answer here, as well as make it sound like the savior of the Japanese game industry. I told you this guy was good at his job.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

The Dyslexic Laywer avatarThe Dyslexic Laywer
Is it too late to write about the waifu wars? I don't really have one but there is a female character I have in mind that I want to talk about.
StriderHoang avatarStriderHoang
Bayo has high execution barrier and largely unsafe moveset but Witch Time is a huge saving grace. I bet people are double bitter with Corrin being in the game and being pretty reliable in terms of skillset. Definitely a safer and stronger choice than Bayo
Jed Whitaker avatarJed Whitaker
Streaming some Unravel then perhaps some Firewatch. Don't not come. [url]http://twitch.tv/Jed05[/url]
Agent9 avatarAgent9
Just got my Wind up Ifrit minion. I couldn't sell it, it was too adorable.
Agent9 avatarAgent9
Just got my Wind up Ifrit minion. I couldn't sell it, it was too adorable.
Parismio avatarParismio
I was playing Third Strike on PS3 with my PS4 controller and I tried using the dpad for the first and noticed that it doesnt take corner directional inputs. Is this normal for ps4 controllers on ps3?
Larxinostic avatarLarxinostic
I swear, it makes sense in context..... Kinda. Hmmm. Okay, not so much. [img]http://i.imgur.com/YhIzmYN.png[/img]
Agent9 avatarAgent9
Almost done with my Waifu wars blog. pretty happy with how it turned out.
SeymourDuncan17 avatarSeymourDuncan17
Time to scream and shout. It's Nanako cosplaying as her big bro! <3
Mike Wallace avatarMike Wallace
Bernie Sanders vs. Donald Trump is like Gandalf the White vs. Handsome Jack.
Sir Shenanigans avatarSir Shenanigans
Skellige is so cool! It's like the land of Valhalla Rising.
Torchman avatarTorchman
http://gonintendo.com/stories/251840-fire-emblem-fates-petting-mini-game-is-in-game-but-only-availa I THOUGHT THIS WAS GONE. MAKE UP YOUR DAMN MINDS PEOPLE
Shinta avatarShinta
God damn, Bernie Sanders is just killing it with this speech. Hitting basically every point. He even used the word "oligarchy." Probably the first time I've ever heard that word uttered on CNN. I think a lot of people in power are shitting their pants
Pixie The Fairy avatarPixie The Fairy
In my haste to finally factory reset my tablet, I erased a blog I had worked on. Thankfully, it's fresh in my mind. It's another MGS blog, but it goes the opposite way of my last MGS blog. Pray this guy is not your husbando, for he is shit.
Sir Shenanigans avatarSir Shenanigans
Just ate a disgusting amount of sugary wonders in a Fat Tuesday blowout. Chocolate (birthday) cake, Oreos, brownies, cookie dough, and some creme brule thing. Satiation by way of eat-'til-you-puke is what Shenanigans says!
LaTerry avatarLaTerry
Is there any real difference between the PS3 and the PS4 versions of Valkyria Chronicles?
Shinta avatarShinta
KnickKnackMyWack avatarKnickKnackMyWack
Say whaaaaaat?
Gundy avatarGundy
Voting for Broforce made me think of the most American person that could ever exist. President Michael Wilson!
Fuzunga avatarFuzunga
By the way, that IGPX collection is a new release. It's the first time the show is available in a complete package, and the first time it's been available in any format in about 10 years. [url]http://amzn.to/20JSMCd[/url]
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -