hot  /  reviews  /  videos  /  cblogs  /  qposts

Greenberg: Fanboyism is like rooting for a sports team

9:40 AM on 01.15.2010 // Jim Sterling

We've been chatting with Microsoft minister of propaganda Aaron Greenberg, wanting to crack open his head like a big beautiful coconut and gorge on the milk inside. Greenberg is a man known for sparking controversy with his statements, and his interviews are often followed by a flurry of fanboy rage. We wanted to see what he thinks about the fanboys that argue over his words, and what it's like to be such an industry firestarter.

"Well, it’s interesting because when you really think about the reality of it, there are many different media outlets covering the gaming business and each journalist has a specific set of questions they would like answered on a regular basis," explains Greenberg. "What I try to do is to answer as many of these questions as I can and to be accessible to folks like you. I also don’t want to be the guy that just gives everyone the same standard approved response; I want to engage in a thoughtful dialogue with you and your readers and be as open and direct as I can.

"I realize this candor may at times spark emotions and of course I like it better when the emotions are positive ones, but even when they aren’t, it’s great to be part of the dialog. This industry is full of people who feel passionately about gaming, and being part of that conversation is one of the more interesting parts of my job."

And what about these so-called console wars that everyone gets so upset about? Hit the jump for Greenberg's opinion on the long and bitter struggle for fanboy supremacy.

"To me it is just like the passion people have for the favorite sports team, whether you are a fan of the Cowboys or Steelers or ManU or Chelsea, your loyalty runs deep," explains the Microsoft stallion. "I would also say that I am a competitive person and work for a competitive company, so while I recognize that different people will root for different teams, I would love to win as many games as possible and win over as many Xbox fans as possible.

"I think this competitive nature is reflected in our products, it is what drove us to push for things like the New Xbox Experience, 'Project Natal' and even securing franchises like Grand Theft Auto, Metal Gear and Final Fantasy. At the end of the day, I see this constant focus on always being the best we can and giving our owners new experiences as a positive thing in the long-term."

I must congratulate Aaron on managing to namedrop Project Natal into nearly all of his answers. This man is good at his job.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Paul S avatarPaul S
What the hell is Sega using in the printing of their PS3 game manuals? I wouldn't be surprised if some dumb kid stuck one in a plastic bag and started huffing the fumes to get high.
CeeDotGreen avatarCeeDotGreen
Been playing MGO obsessively, still can't find anyone in their right mind that uses the Hush Puppy. So of course I'm gonna be the dumb bastard that tries.
TheAngriestCarp avatarTheAngriestCarp
Why don't we have more games that use filtered 3D models to creat faux-pixel art? It's such a cool, smooth style, but you never see any games using it.
OverlordZetta avatarOverlordZetta
Oh lawd. Next Saturday, Gamestop will have three hour access to Tri-Force Heroes. Nintendo, really wish we could just get normal demos from you more often, please!
MeanderBot avatarMeanderBot
I made this. Want one? [IMG]HTTPS://[/IMG]
JawshButturBawls avatarJawshButturBawls
Star Wars Battlefront is pretty good. Except the beta is basically a demo with nothing in it so that upsets me. but it's still pretty good.
gajknight avatargajknight
Just cleaning up the last of Gotham's Most Wanted before I finish Arkham Knight. Those Riddler trophies...much more fun than Arkham City but my word, stop it Rocksteady. Love the game though, outstanding. In my top 5 this year, fo sho.
Jed Whitaker avatarJed Whitaker
SCIENCE. IS. AWESOME. [youtube][/youtube]
Jed Whitaker avatarJed Whitaker
Looks like my copy of Chibi-Robo: Zip Lash won't be here till Tuesday. What do I pay for Amazon Prime for again? I think I might have to stream me playing it.
Pixie The Fairy avatarPixie The Fairy
I have just heard someone say Uncharted was a "role playing game."
RadicalYoseph avatarRadicalYoseph
The glitched walking animation people carrying crates in Novigrad do is hilarious.
TheLimoMaker avatarTheLimoMaker
Undecided what to do with my weekend now my fiancée is away. One part of me says I should work my ass off, another says I should go watch The Martian while the last part tells me to be a slob, play games and masturbate to Highschool DXD.. Such a hard lif
Steel Squirrel avatarSteel Squirrel
The 1.10 patch for The Witcher 3 is out. Downloading for PS4. Pretty excited to see the changes, especially since it said the damn swamps in Velen would finally see performance enhancements, along with like a million other areas. So good! Yes?
wutangclam avatarwutangclam
Just got confirmation that a feature I spent way too long writing is going up on Sunday. Not a bad way to start the weekend off, though I wish I had a slot on a weekday.
gajknight avatargajknight
PB&J sandwiches. Saturday morning cartoons. A blanket. Ominous sounds coming from the next room. Blood seeping from the walls. A dark figure standing in the corner, staring, watching. Darkness, everywhere. Such darkness. This is childhood.
Torchman avatarTorchman
Dear Namco, give me a proper localizer Super Robot Wars title. I need it in my viens, especially this
Mark Plechaty avatarMark Plechaty
Cynic without a Cause avatarCynic without a Cause
I just wanna get drunk and listen to J-pop
extatix avatarextatix
Spiel was mightily expensive. Holy shit... Good thing I didn't bring more money with me, too. Saw enough stuff I'd love to own.
StriderHoang avatarStriderHoang
In memory of Lesser Dog of the snow fields. 1 spaghetti = never forgetty
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -