"The good news is that if all else fails, you can always go the single player game route, unplug the Internet connection, and enjoy your video games the way we used to back in the day (patch free!)"
Exactly my thoughts
I hope this won´t happen. As if there wasn´t enough advertising in our lives already.

That sounds awesome and terrible at the same time. I hate adverts, but I like how a game can study my behavior. It blew my mind and my load the first time I played Metal Gear Solid.

*This comment brought to you by Tampax*

This actually makes me believe that soon we will indeed have adverts in our dreams a la futurama.

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"Players who spend a lot of time exploring "may be interested
in vacations, so the system may show ads for vacations". And
those who spend more time talking to other characters will
see adverts for mobile phones."

This is one the silliest things I've ever read. The way I play a video game and what I want to buy in real life has very little or no correlation I'm sure. Maybe I "explore" a lot in a video game because I have OCD and want to uncover all of the hidden items/features.

Hopefully, if google is fore-fronting this, then the ads will be unobtrusive and humorous for their irrelevance at worst - the way they are now in sidebar ads.

all this whole game advertisemnts is freakin horrible. i'm sorry but advertisments are just every where anymore and thats one of the things wrong with our culture now it's just acceptable.they are in our schools, sometimes coming complete with text books with flawed information to support whatever company is giving the most to the publisher. you pay top dollar to see a movie just to sit through atleast 15 minutes of commercial before the movie starts. now the whole advertisements in games wouldn't bother me so much if we didn't have to shell out top price for the game, if this is to add revenue to the developers, it should be passed on to the consumer. if i gotta pay for a commercial it shouldn't be 60bucks. even counter-strike they suck look at like dust, the the middle of the dessert there are brand spankin new adds for intel and halflife 2. if the adds were more realistic and believable it wouldn't be so bad, if your in the desert make it old, dusty, and for something you would use in a desert.

i say everyone try to organize a boycott on all these games with in game adds till the devs and advertisment companys realize we WONT accept this!!! bitching about it on the internet doesn't do anything, you have to get out a do something for something to happen. anyone with me?? if not just enjoy playing new tomb raider games with ads for explorer quality tampons and resident evil 5 where monsters occasionaly pop out and offer you a nice crisp cool refreshing coke, and if you find all 12 you unlock an achievement!!!! or red faction 3 brought to you by the democratic party and bp its the republicans that want the future to turn out like this and no revolutionary can mobilize without bp oils to get you where your going!!!!

Well, when I start getting advertisements for condoms and rum, we'll know they're on the right track of keeping my interests in their files.

Meh. Ads in games I think are something of an inevitability. As long as they're completely unobtrusive, I don't really have much of a problem. If done well, they could even add additional immersion or humour.

I'd trust google more than most companies(eg. sony or microsoft) for this sort of thing. True, they're not quite the hippies they were up until a few years back, but that's probably mainly a consequence of being incredibly huge.

google scares me. they already store all searches on all of their various sites on servers forever. they also must legally hand that information over to the government if they request it. google IS big brother. granted, all the feds will know about me if they look me up using google's logs is that i love porn and shooting people in the head... but seriously, this is frightening. google doing this goes beyond gaming.

our whole lives are just one big ad it seems like, and its just getting worse.

at least this way, i guess, will be that the ads are relevant to our interests, i mean they already do that, i get ads on like myspace and stuff for things that are obviously data taken, like 'buy alice in chains ringtones!'

as long as theyre not annoying im ok with it i guess, like that one fugging mosquito ad "kill the mosquito to stop this obnoxious fucking noise!!!" BZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

or the "CONGRATULATIONS. YOU HAVE BEEN SELECTED TO WIN TWO FREE IPOD NANOS*"

*we will steal your soul and give you two free ipod nanos and then eat your brains.