Quantcast
Google says searches can predict 84% of game sales - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Google says searches can predict 84% of game sales


1:00 PM on 09.25.2012
Google says searches can predict 84% of game sales photo



A Google whitepaper called "Understanding the Modern Gamer" shows that gamer behavior can be tracked through searches, and shows that there is a link between searches and game sales. One of their key bulletpoints from the paper says that 84 percent of game sales can be predicted from our searches.  

They found some pretty fascinating stuff in their tracking of searches for the top 20 games of 2010 and 2011. They used their data to create a model and found that if a game nets 250,000 clicks in the 10 months around its launch, it will sell somewhere between 2 and 4 million copies in the first four months.

Google gives a picture of what exactly is being searched for in this window. Most start out looking for official information from the publisher, like trailers and release dates. The searches transition to walkthroughs, tips and wallpaper after launch. Google found that game reviews are still relevant even four months after launch, as some are still trying to come to a decision. 

The data also shows that gamers use their phones often. Before launch, they often pre-order or buy games via their mobile. After launch, 27 percent of all tips searches take place on mobile devices, presumably while gaming. 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Game Sales

8:00 AM on 09.13.2014
Monaco: What's Yours is Mine sells 1 million

Sales of stealth action game Monaco: What's Yours Is Mine have surpassed the one million mark, developer Pocketwatch games announced this week. Monaco was the big winner at GDC's Independent Games Festival in 2010, ...more



2:15 PM on 09.10.2014
Half of PC gamers will wait for a sale before buying games

If there's one phrase you get used to hearing when talking about PC games, it's "I'll wait for a bundle or sale." It's common knowledge if you wait a while, you can get a better price through places like Steam, Green Man Gami...more



7:30 PM on 09.03.2014
Persona 4 Ultimax tops Japanese sales charts

Persona 4 Arena Ultimax made its debut atop the Japanese software charts with 89,000 units sold, according to the latest figures from sales tracking authority Media Create. In doing so, the fighting game from Atlus and Arc Sy...more



View all Game Sales






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more