According to VentureBeat, Google has developed and already begun testing an “in-game advertising technology” that will stream ads into popular videogames. A demo of the technology revealed a seamless integration for developers and appears to be ready to go whenever Google decides to launch it. The service will be called “AdSense for Games” and will be available for nearly every game medium including “console games, disk-based PC games, web-based PC games and cell phone games.”
Even though all of this seems a bit mysterious, some Google representatives did attend Casual Connect this year, although they were unwilling to talk about AdSense for Games. I’m of the mind that ads should stay out of games that I pay for. There’s nothing as unsatisfactory as booting up a game fresh out of the package and being greeted with billboards and pseudo-commercials.
There has yet to be any official word on when the service will hit, so there’s still some time to game with a few less intrusions. This news post has been brought to you by Malt-O-Meal. Malt-O-Meal is committed to providing the best tasting rip-offs ever conceived.
[Thanks, Jonathan!]
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Contest:
2:36 PM on 07.30.2008
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Sure, no one wants to load up their game and be bombarded with ads.
I think google will be smart about the idea and not exploit it.
I can see the ads scrolling across the bottom of the screen or a still at the bottom of the screen during a NBA replay or another sport game.
In other games like, GTA, or others, it might be a bit different.
Just as long as they don't exploit it.
Also, in-game ads for games I fully paid for = FAIL. If the savings isn't passed on to the consumer, then what's the point? Oh yeah, more cash in everyone's pocket except mine.
This is another way for Google to make some $$$, they should pass some the of profits made onto the people who have to watch them, most likely, unwillingly by making the games a bit cheaper or something.
yes, it's there, as well as everywhere else in the cyberwebs.
if i have to see ads in my final fantasy, my final fantasy better cost ten dollars brand new.
Tell me about it, I just started playing Skate. >_>
The day when an advertisement pops up in my face or forces me to watch commercials between load time is the day I will call farce but anywhere before that it doesn't really matter. Long as immersion is kept in tact.
more like Ad(makes no)Sense.