 6:48 PM on 04.13.2007 |
|
|
As if to spite Wii naysayers everywhere, Nintendo is continuing to make money and sell consoles by the boatload, those jerks. Fortunately, their philosophies of expanding their marketshare to incorporate longstanding not-quite-gamers in the demographics that the industry has historically ignored might not be such a bad idea:
new market research reports that some 76% of casual gamers are women. Consoles, on the other hand, remain a sausage fest, but only just. eMarketer.com offers up some commentary:
A study of gamer demographics by Universal McCann revealed more male than female players for consoles in particular [58% to 42%]. Fewer casual games are made for consoles than are made for other gaming platforms. eMarketer Senior Analyst Paul Verna notes that "generally speaking, the more 'hardcore' the gamer, the more likely he is to be male, and conversely, the casual gamer will tend to skew female."
Yeah -- guys are still the majority, but there's an untapped audience of casual gamers that are looking for a home on consoles where none is offered. Barbie Rocket-Mall Skate Rink Tycoon isn't targeted at casual female gamers, it's targeted at children and the criminally insane.
Though Miyamoto's now-infamous wife-o-meter speech might've had me a bit confused at first, the more data that funnels in, the more it begins to make sense -- making games that are easy for non-gamers to pick up is what casual gaming is. With everyone and (almost literally) their grandmothers lining up to buy a Wii, the question of "what gamers want" might be changing as the market expands. Even if Nintendo corners the market on console casual gaming, expect casual games to creep onto every console in the coming years.
Here's another excuse to draw dick pictures on your mobile device and send them to your friends. It's Draw Something 2, the follow-up to the Pictonary-like social game that captured our imaginations for exactly 1.5 weeks last...
ZeptoLab is preparing to release a follow-up title to their hit mobile puzzle game (and now 3DS game), Cut the Rope. This new game, Cut the Rope: Time Travel, has cute little green guy Om Nom traveling to the past to visit h...
Remember when we told you how Zynga was working on turning their popular drawing mobile game into a television game show? That's actually happening now, but not for CBS as we originally heard. Word is that they've decided not...
Who says you have to make AAA console games to make money? While the big guys are shutting down left and right, Rovio flings off their financial results for 2012 showing that they're growing at an amazing rate. The Espoo, Fin...
How did you play the fantastic 3DS tactical RPG Fire Emblem: Awakening? Did you leave permadeath on, playing the game's classic mode? Or were you more than happy to switch on the game's casual mode, which has your dead charac...
Console fans will protest, PC fans will bellow in outrage, but Farmville developer Zynga believes tablet devices are on track to become the ultimate platform for gaming experiences. According to games president Steve Chi...
Game of Thrones Ascent is a Facebook game, and I know that many of you are about to stop reading as a result. Maybe the fact that it doesn't have an energy meter limiting how much you can do will make you interested again.
It...
Dale has been at the 2013 D.I.C.E. Summit all week and left express instructions to pass along Schell Games CEO Jesse Schell's keynote speech to you kind folks. Having now watching it myself, I have to agree -- it's an enter...
There are valid concerns with the "dumbing down" of our entertainment, but as with so many issues, there are just as many invalid ones. This is especially true when "inclusiveness" and "dumbing down" are seen as the same thi...
Nintendo has justified the Wii Mini's lack of basic features by claiming the aim was to keep costs down. Yes, I know, a bit of a Captain Obvious response. More interesting is the extra reasoning provided by Nintendo of Canada...
surf dtoid with 
Rising (10+)
People you follow
follow
