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Good grief: Championship Manager has a 90% piracy rate photo

Just like World of Goo, Beautiful Game Studios’ soccer simulation Championship Manager is experiencing a 90 percent piracy rate. In a CVG interview (via Edge), BGS’ general manager Roy Meredith acknowledged the percentage was accurate, despite its massive nature.

The good news (even if you’re not a fan of Champ Man) is that BGS isn’t whining about the problem. Instead, they are actively thinking of solutions. Meredith admitted that EA’s ultra-constrictive DRM isn’t what the company needs to employ. The answer could be in the pricing of the software:

There are actually other ways of dealing with piracy too. One is to compete price-wise. We haven't got to pay royalties to Sony or Microsoft, so we can go into territories and price-compete.
It sucks to hear that people are pirating another game on this scale. I’ll never say DRM is the answer, but if this is common, what else can a small-game developer do? Do you think price is the issue? World of Goo certainly wasn’t expensive.







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37 comments | showing # 1 to 37
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Justice's Avatar - Comment posted on 01/05/2009 15:24
Justice
Friggin' heck, that's a huge amount. That's really unfair on Beautiful Game Studios (even though they have a weird name). In this case, I'd say DRM should be on the disc, since they're losing 9/10 of their sales! The game is being played by 9 times more people than the amount of people buying it. That statistic is pretty insane.
Kasmodiah's Avatar - Comment posted on 01/05/2009 15:37
Kasmodiah
Developers not only need to drop prices if they are to compete with pirates, but they also need to provide a better service then the pirated one. World of Goo isn't expensive, but it's not worth more then ten bucks either. Furthermore, the majority of people pirating stuff can't afford any price at all. If you don't believe me, just make a trip to Eastern Europe and if you encounter a eastern European ready to pay 20% for a digital download, I'll give you my original copy of Mass Effect along with Bioshock.
EternalDeathSlayer's Avatar - Comment posted on 01/05/2009 15:38
EternalDeathSlayer
I can't see pricing changing this. I don't know about you guys, but seriously, I'd say the reason people steal games is because they're either an asshole or just don't want to pay for something they can easily steal for free with no real consequences.

EA may seem like assholes, but what the fuck are they supposed to do? Unless a game features online play as a crucial component, it seems developers and publishers are destined to lose money.

I mean, what was the excuse for Crysis being one of the most pirated games of the year in 2008? Oh, wait, people are assholes.
DaveMan_CI's Avatar - Comment posted on 01/05/2009 15:40
DaveMan_CI
DRM isn't what's needed, they need to stop treating all their customers as potential pirates and start treating pirates and potential customers.
Kasmodiah's Avatar - Comment posted on 01/05/2009 15:42
Kasmodiah
"Oh, wait, people are assholes."

With you being a shining example of stupidity and bigotry, I agree.
Usedtabe's Avatar - Comment posted on 01/05/2009 15:42
Usedtabe
@kosmodiah : Being able to afford something has nothing to do with this argument. If you cannot afford it, no matter what you "think" the price should be, you should not get to play it.
silvain's Avatar - Comment posted on 01/05/2009 15:44
silvain
Piracy is an interesting economic situation, numbers tend to be misleading in terms of actual sales opportunity loss, there's no silver bullet solution, the morality of it is questionable, and the responses by game companies have been lackluster and generally tactically poor, but hey, let's have a flame war about poor developers, evil publishers, evil pirates, and bad games!
DaveMan_CI's Avatar - Comment posted on 01/05/2009 15:45
DaveMan_CI
stop treating customers as potential pirates and start treating pirates as potential customers.*** fixed from my above post.
Kasmodiah's Avatar - Comment posted on 01/05/2009 15:46
Kasmodiah
"If you cannot afford it, no matter what you "think" the price should be, you should not get to play it."

Thank you very much for the advice, Captain Retard. Enjoy your 60$ DRM shit with zero replay value.
MaximusPaynicus's Avatar - Comment posted on 01/05/2009 15:46
MaximusPaynicus
So... what? Nine people stole it?
dollrapist's Avatar - Comment posted on 01/05/2009 15:49
dollrapist
oh well. piracy is part of the equation. life goes on.

who the hell sits around and gives a crap piracy enough to debate it?
Usedtabe's Avatar - Comment posted on 01/05/2009 15:52
Usedtabe
@Kasmodiah : Whiny-bitch pirate confirmed. And I, as well as developers (most-likely) could care less of Eastern Europeans could afford the games. Just because you cannot afford it does not give you the right to steal it. Games are a luxury, not a necessity.
dereksdontrun's Avatar - Comment posted on 01/05/2009 15:54
dereksdontrun
90 percent piracy != 90 percent of sales lost.

How many of those 90 percent would have bought the game? I am guessing (shot in the dark) less than half. Probably way less.
Face's Avatar - Comment posted on 01/05/2009 15:59
Face
I just came in here to say the phrase is "couldn't care less". Couldn't.

That is all.
Zeno's Avatar - Comment posted on 01/05/2009 16:05
Zeno
So, what, out of the grand total of ten people playing this game, nine of them pirated it?

Frankly, given what a shitty game this looks to be, they should be happy that 10% actually bothered paying their hard-earned money for it.
Kasmodiah's Avatar - Comment posted on 01/05/2009 16:07
Kasmodiah
"Whiny-bitch pirate confirmed. And I, as well as developers (most-likely) could care less of Eastern Europeans could afford the games. Just because you cannot afford it does not give you the right to steal it. Games are a luxury, not a necessity."

I know that you and the developers don't give a shit about Eastern European market, but if you don't want to get involved in fresh and emerging business models and markets, you can at least stop making fools of yourselves on internet forums while we rape your IP. Because we can and don't care who supports the game industry. Too many chromosomes confirmed. Enjoy your Syndrome of a Down and continue your reveling in your weak arguments as I go now to play the games I didn't pay for.
TheBigFeel's Avatar - Comment posted on 01/05/2009 16:10
TheBigFeel
These number don't have the same date, but spore sold about 2mil and had half a mil pirated, right? I'm sure those numbers are old. 25% - That seems about the lowest the percentage will go. I would argue that DRM does decrease the piracy percentage. Shocking, I know, and this is why executives pair DRM with their software. However, executives don't play games like we do and I would think this causes them not to realize the other side of DRM; it will decrease your _total_ sales numbers.

DRM _is_ a deterrent to piracy to a significant number of people. Not to me or any of you, but that has to be why EA sticks to their DRM guns.
Two's Avatar - Comment posted on 01/05/2009 16:13
Two
Kasmodiah is a cock-ass. Confirmed.
munkee's Avatar - Comment posted on 01/05/2009 16:16
munkee
you heard it here first BGS say its okay to pirate software, yippee

... i think i understood this topic!?
Magesx's Avatar - Comment posted on 01/05/2009 16:22
Magesx
People don't pirate for any reason besides they can do it for free with zero consequence. Anyone who says otherwise is a fool. It has nothing to do with DRM, nothing to do with pricing, and nothing to do with how "the industry treats it's customers".

Absolutely nothing.
gamadaya's Avatar - Comment posted on 01/05/2009 16:24
gamadaya
It's always about the price. A game can cost 5 bucks, but why spend money when you can get it for free. DRM is worthless, because it can always be cracked, no exceptions, and the people who would pirate the game anyway still will. In fact, DRM only encourages other people who don't want a fucking virus slowing down their computer to pirate games, even if they normally don't. The only real way to prevent piracy like this is to have online authentication, and a great online community that people would want to be a part of. The only company that fits that description is Valve. And it's interesting to note that despite being one of the biggest developers in the PC market, none of their titles were among the top 10 pirated games of 08.
munkee's Avatar - Comment posted on 01/05/2009 16:36
munkee
@ Magesx
i am in full agreement!

I really believe that the only way to slow down piracy [lets face it, stopping it is not an option] is to put it on a format that costs too much for the average user to copy. Now, im not promoting Blu-ray, but, it seems that a blu-ray burner costs a fortune and to download the amount of data on the .iso [or what ever compression] yourself would take too long. On my PC or NDS it is... *ahem* i would presume.... be too easy to pirate the software. but, i cant be fucked to go through the hassle of chipping & burning disks for my PS3. It won't last forever.... oh, fuck it... i cant be arsed with this now, haha.

yaaay for roms & torrents
Emrah's Avatar - Comment posted on 01/05/2009 16:37
Emrah
I think they have to find the price that is not too high and not too low. Too low would not reduce piracy, people that are cheap bastards would still pirate it. Too high, tho, may force some people into piracy. There's definitely a sweet spot but I can't tell a number.
psycho terror's Avatar - Comment posted on 01/05/2009 16:38
psycho terror
"piracy rates" are bullshit, DRM does not prevent piracy
"piracy rates" are bullshit, DRM does not prevent piracy
"piracy rates" are bullshit, DRM does not prevent piracy

it's a fact that there are many pirates that actually buy the games they download if they are worth the retail price. sadly, most are not.

if CM really has been pirated more than it has been purchased, then BGS should (and possibly does) realise that a small fraction of people think the game is worth the RRP, and the rest think it's worth what they paid: nothing.
Rbj's Avatar - Comment posted on 01/05/2009 16:44
Rbj
Just a quick footnote, the picture you've posted is of football manager, not Championship manager.

Frankly, championship manager has been a terrible terrible game since SI left the development of it.

Football manager doesn't have such high rates because its a better game. Not that CM deserves the piracy. But still.
tehAnt1the1s1s's Avatar - Comment posted on 01/05/2009 16:46
tehAnt1the1s1s
Wow Kasmodiah i'm impressed by how idiotic your 'arguments' are. While I can apreciate that some people cannot afford games at their current prices, it doesn't override the fact that games are a LUXURY item! You don't have to play them, you just want to. If you can't afford a game it doesn't give you the right to steal it. The same goes for people who justify piracy by saying they wouldn't have bought the game anyway. The fact is that a lot of people work hard to make these games and they deserve to be compensated for their efforts. If we as consumers want to continue to see quality titles being developed, we need to support companies by buying their software. If rampant piracy like this contuinues, it won't just hurt developers but it will also affect the end-users.
Brilliam's Avatar - Comment posted on 01/05/2009 16:47
Brilliam
You all need to read "Remix" by Lawrence Lessig.

This isn't a fucking "war;" it's not pirates vs. customers vs. developers; can we just act like grownups for a second?

Piracy is going to happen, no matter what. It is worth figuring out where it is happening, and why; it's also important to find out who is doing it, and why, in high-purchase nations (ie. NOT eastern europe and china). Too expensive? Cheap it up or add value. Too easy? Put DRM. Too evil? Make your company less sketchy.

Seriously I would LOVE to see a company put in "DRM" that just asks pirates to fill out a questionnaire. "Hi, I see you pirated this game. But... why?" One question, anonymous, agreggate data... then figure out how to deal with it the next time.
Sup3rt3d's Avatar - Comment posted on 01/05/2009 16:48
Sup3rt3d
"it's a fact that there are many pirates that actually buy the games they download if they are worth the retail price. sadly, most are not."

haha what a load of shite. Even if was true, that isn't how it works - you can't take a book back just because you don't like it -but considering World of Goo has a 90% pirate rate and a 94% score on metacritic, your theory is clearly total bullshit.

I don't care about piracy, people can do whatever they want, but its irritating when people try to excuse it - the reasons people pirate is because they don't want to pay, pure and simple. Be a cheapskate if you want but don't pretend there's any decent reason for it.
Brilliam's Avatar - Comment posted on 01/05/2009 16:50
Brilliam
Also, your screenshot is FM08, which is probably the reason so many people pirate ChampMan: because ChampMan is traditionally considered the "worse" management game, and people are probably chceking to see if it's still relatively bad, without paying. I'm not saying it's right, and I've never done it (I've only played FootieMan... and a LOT OF IT), but... yeah, in that case, a huge PR blitz saying your game is as good or better is probably the best way to stir up sales, ESPECIALLY after FM09, which is the first real faltering that that franchise has made in the past few years. Plus, uh, make CM better.
Peteru's Avatar - Comment posted on 01/05/2009 17:04
Peteru
Copyright will perish, period.
It's not valid anymore. You don't have to pay a small fortune to print/ship/sell 1000 books. You can duplicate information for marginal prices, and every product that is in fact information - won't make it under copyright. It's outdated now and calling piracy stealing won't do much for the next generation. Some inertia still exists but it's vanishing as time passes.

Most ppl wouldn't mind if I duplicated their chairs and lamps as long as they still had originals. It's not stealing, period.
Well ... now it's also illegal without a doubt too.

I believe that art and entertainment products will still thrive after copyright is dead, as they did before it was introduced. Simply - pricing models will have to shift. Musicians will have to live off live gigs and merchandise (who wants pirated t-shirt of fav band? "originality" and "supporting the band" are the reason, not the product in itself). Writers will probably move to micropayments (paypal info on the last site, "printing this book is 15$ would you like to donate 2$ directly to the writer?" at the future xero shop counter, link at the end of e-ink reader to paypal acc). Multiplayer games will get money from accounts not copies. And singleplayer games ... well they will have to depend on responsibility of consumers, if they decide to support them after copyright goes down or not, it might be a reneissance or almost complete shift to multiplayer.

However, these are important for ppl that live off these products not anyone else, becouse copyright will die regardless of their opinion. In a few decades it will be completely artifical legislation like prohibition with hardly any support. Charging for essentially free copies? War on drugs has popular support and it's impossible to win, what about this one?
njsykora's Avatar - Comment posted on 01/05/2009 17:08
njsykora
No football management fan buys Championship Manager anymore, all the series fans followed Sports Interactive when Eidos cut them off and they took the engine to make Football Manager

Also, piracy is fucking stupid and the R4 needs to be put out of commission permanently. I wonder how bad the DS piracy rate would be if it could be tracked?
Holyetheline's Avatar - Comment posted on 01/05/2009 17:59
Holyetheline
If there is an option to get something for free then people will always try to do that before paying for something they want.
parrothead's Avatar - Comment posted on 01/05/2009 18:05
parrothead
Pricing will not change this piracy rate on this game.
CALkulon's Avatar - Comment posted on 01/05/2009 20:16
CALkulon
Curveball:

He doesn't provide any evidence for the stat, is this actually a PR stunt disguised as a cry for sympathy?

Just remember how 'accurate' the WoG figures were. In that they were total BS.
Catmurderer's Avatar - Comment posted on 01/06/2009 00:17
Catmurderer
Why don't game companies just require that you play the game constantly online, such as WoW? (I'm talking about single player games) Almost everyone has the internet... it seems like the only thing to do...
hjd uk's Avatar - Comment posted on 01/06/2009 05:26
hjd uk
Steam
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