Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rather bleed to death than soil something this rare and ridiculous. I wonder what it might fetch on eBay?

This peculiar image was also posted alongside a Fanta-branded (yes, that Fanta) rare Sega Saturn taken from Sega Europe's Flickr that we assume is part of the Want to Win it promotional campaign. Is a four-button white Saturn II coming? Did Dr. Robotnik shoot JFK? Is there no posterity in video game marketing?  Things were so much better when they just used to put Outrun logos on half-naked women.

Sigh.

LAUNCH GALLERY (6 IMAGES)