games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 


Gold farming 'industry' employs more than 400,000 people photo

If you’ve ever played an MMO it’s highly probable that spammers advertising various websites that specialize in converting real currencies into virtual ones have assaulted your text window on at least on one occasion. Although this practice is rather widespread, a recent report by Manchester University shows that it’s far larger and more profitable than many of us probably realized.

"I initially became aware of gold farming through my own games-playing but assumed it was just a cottage industry," said research group head Professor Richard Heeks. “In a way that is still true. It's just that instead of a few dozen cottages, there turn out to be tens of thousands."

Due to the quasi-illegal status of their activities it was somewhat difficult for Heeks and co. to get any exact numbers, but they estimate that at least 400,000 people -- with 80 percent of them based out of China -- have been earning their living as gold farmers and power levelers in 2008. The sum of their efforts has resulted in a market worth around 500 million dollars. Heeks compared the scope of gold farming to India’s outsourcing industry, stating that they are “comparable in employment size, yet not at all in terms of profile."

You might think that with such large profits coming in the workers slaving away in front of computers all day might actually be earning a decent wage. Yeah, right. The average salary is a pitiful 142 dollars a month. Sure, the cost of living might be lower over in Eastern Asia, but I highly doubt that it’s a suitable amount for someone to comfortably subsist on.

What you think about how big these services have gotten? Is it surprising that so many MMO players don’t actually want to earn their own stuff?


Continue: More PC stories





prev next

13 comments | showing # 1 to 13

whormongr's Avatar
whormongr at 08/25/2008 22:54
I couldn't tell what was over her eyes- at first I thought they were swastikas
Krow's Avatar
Krow at 08/25/2008 23:00
Nazi's sell you gold in WoW! Qucik, hide in your attics.
Justin Villasenor's Avatar
Justin Villasenor at 08/26/2008 00:10
Yeah, the dollar signs in our font look a little off.
pendelton21's Avatar
pendelton21 at 08/26/2008 00:14
I can imagine 15,000 Chinese people, sitting in the hull of a ship, chained to Alienware PCs, grinding for hours while a big, hairy dude whips them and beats a huge drum.
tripled153's Avatar
tripled153 at 08/26/2008 00:42
@ Pendelton21

That is epic.
Clockwork-Zombie's Avatar
Clockwork-Zombie at 08/26/2008 01:22
@pendelton21
That is an awesome and hilarious mental image, WIN.
Capn Birdseye's Avatar
Capn Birdseye at 08/26/2008 01:57
I think I saw a documentary once that said that they were paid comparatively well compared to others in their situation.

Don't quote me though, I can't remember where I saw it.
ParaParaKing's Avatar
ParaParaKing at 08/26/2008 02:30
So at least 4% of the WoW users are gold farmers? I wonder how many non-gold farmers play the game in China.

Why is there such a need for people to play the game for you, anyway?
shaun's Avatar
shaun at 08/26/2008 03:48
well ill be damned
Demtor's Avatar
Demtor at 08/26/2008 06:41
I remember when WoW first came out, it was a badge of honor to actually earn your money to buy a mount at level 40. Then of course the all mighty epic mount purchase that makes your penis grow 4 inches while riding it. That was a nice buff.
DR EGG's Avatar
DR EGG at 08/26/2008 09:37
So if 400,000 people are employed as Gold Farmers, how many WoW players does it take to support all that farming? I'd like to hear a stat about how many WoW players would admit to buying gold.
Torsino's Avatar
Torsino at 08/26/2008 11:36
The documentary (Capn Birdseye) is on YouTube - search by putting in "gold farmers preview".

US$145 per month is a decent wage - better than some comparable jobs plus most gold farmers get food and accommodation thrown in.

There are around 40m online gamers worldwide. If the 400,000 estimate is correct, that makes one gold farmer per 100 players.

Don't know how many players will admit to buying gold - a lot less than actually do, I'd guess. But the estimate is that around 20% of players either buy gold or get their account power-levelled.
X3x3non's Avatar
X3x3non at 09/02/2008 08:24
I was in China not recently and the average seamstress earns about 140 a month. These are completely regular wages for people in these countries and gold farmers are not any more exploited than real farmers or other manual laborers. That is just the plain brutality of life and we western gamers need to get over our pussy selves because we are worried about some MMORPG economy.
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos




    Win this!
    Reminder: We're giving away six copies of Magnacarta 2!



    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Mahjongg Artifacts 2 review
    Dragon Age: Origins review
    Lost Winds: The Winter of the Melodias review
    Osmos review
    Space Invaders Extreme 2 review
    Half-Minute Hero review
    JU-ON: The Grudge review
    Kenka Bancho: Badass Rumble review
    Thexder Neo review
    Domino Rally review
    more reviews
    PS3's 256-player MAG
    Rooms The Main Building
    Skate 3
    Hudson's bringing back the Bonk
    James Cameron's Avatar
    Bomberman Battlefest
    Calling
    Bad Company 2's multiplayer
    Partying like it's 1959 in BioShock 2's multiplayer
    BioShock 2 through the eyes of Big Daddy
    more previews


    - The Dtoid Army is 49506 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing

    New to Dtoid? Read the survival guide




     Originals
    Jim Sterling: Ten 'classic' games that did not age well





















    More Destructoid Originals




     Popular now more
























    Destructoid's editorial lovefest is:
    Nick Chester
    Editor-in-Chief
    Jim Sterling
    Reviews Editor
    Dale North
    News Editor
    Hamza Aziz
    Community Manager
    Anthony Burch
    Features Editor
    Rey Gutierrez
    Video editor & director
    Niero
    Founder, publisher
    Letters to the editors
    tips@destructoid.com
    Associate Editors
    Ashley Davis Jonathan Holmes
    Brad Nicholson Jonathan Ross
    Brad Rice Jordan Devore
    Chad Concelmo Matthew Razak
    Colette Bennett Tom Fronczak
    Conrad Zimmerman Topher Cantler
    Dyson Samit Sarkar
    Contributors
    Adam Dork
    Ben Perlee
    Daniel Lingen
    Joseph Leray
    Joe Burling
    Mikey
    Will Maddock
    Stella Wong





     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online
    seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap
    our network

    Tomopop
    Japanator
    Despingation?




    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006