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Gold farming 'industry' employs more than 400,000 people

10:34 PM on 08.25.2008, Justin Villasenor 14 comments

Gold farming 'industry' employs more than 400,000 people photo
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If you’ve ever played an MMO it’s highly probable that spammers advertising various websites that specialize in converting real currencies into virtual ones have assaulted your text window on at least on one occasion. Although this practice is rather widespread, a recent report by Manchester University shows that it’s far larger and more profitable than many of us probably realized.

"I initially became aware of gold farming through my own games-playing but assumed it was just a cottage industry," said research group head Professor Richard Heeks. “In a way that is still true. It's just that instead of a few dozen cottages, there turn out to be tens of thousands."

Due to the quasi-illegal status of their activities it was somewhat difficult for Heeks and co. to get any exact numbers, but they estimate that at least 400,000 people -- with 80 percent of them based out of China -- have been earning their living as gold farmers and power levelers in 2008. The sum of their efforts has resulted in a market worth around 500 million dollars. Heeks compared the scope of gold farming to India’s outsourcing industry, stating that they are “comparable in employment size, yet not at all in terms of profile."

You might think that with such large profits coming in the workers slaving away in front of computers all day might actually be earning a decent wage. Yeah, right. The average salary is a pitiful 142 dollars a month. Sure, the cost of living might be lower over in Eastern Asia, but I highly doubt that it’s a suitable amount for someone to comfortably subsist on.

What you think about how big these services have gotten? Is it surprising that so many MMO players don’t actually want to earn their own stuff?


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Justin Villasenor's Avatar
Justin Villasenor at 08/26/2008 00:10
Yeah, the dollar signs in our font look a little off.
pendelton21's Avatar
pendelton21 at 08/26/2008 00:14
I can imagine 15,000 Chinese people, sitting in the hull of a ship, chained to Alienware PCs, grinding for hours while a big, hairy dude whips them and beats a huge drum.
tripled153's Avatar
tripled153 at 08/26/2008 00:42
@ Pendelton21

That is epic.
Clockwork-Zombie's Avatar
Clockwork-Zombie at 08/26/2008 01:22
@pendelton21
That is an awesome and hilarious mental image, WIN.
Capn Birdseye's Avatar
Capn Birdseye at 08/26/2008 01:57
I think I saw a documentary once that said that they were paid comparatively well compared to others in their situation.

Don't quote me though, I can't remember where I saw it.
ParaParaKing's Avatar
ParaParaKing at 08/26/2008 02:30
So at least 4% of the WoW users are gold farmers? I wonder how many non-gold farmers play the game in China.

Why is there such a need for people to play the game for you, anyway?
shaun's Avatar
shaun at 08/26/2008 03:48
well ill be damned
Demtor's Avatar
Demtor at 08/26/2008 06:41
I remember when WoW first came out, it was a badge of honor to actually earn your money to buy a mount at level 40. Then of course the all mighty epic mount purchase that makes your penis grow 4 inches while riding it. That was a nice buff.
DR EGG's Avatar
DR EGG at 08/26/2008 09:37
So if 400,000 people are employed as Gold Farmers, how many WoW players does it take to support all that farming? I'd like to hear a stat about how many WoW players would admit to buying gold.
Torsino's Avatar
Torsino at 08/26/2008 11:36
The documentary (Capn Birdseye) is on YouTube - search by putting in "gold farmers preview".

US$145 per month is a decent wage - better than some comparable jobs plus most gold farmers get food and accommodation thrown in.

There are around 40m online gamers worldwide. If the 400,000 estimate is correct, that makes one gold farmer per 100 players.

Don't know how many players will admit to buying gold - a lot less than actually do, I'd guess. But the estimate is that around 20% of players either buy gold or get their account power-levelled.
X3x3non's Avatar
X3x3non at 09/02/2008 08:24
I was in China not recently and the average seamstress earns about 140 a month. These are completely regular wages for people in these countries and gold farmers are not any more exploited than real farmers or other manual laborers. That is just the plain brutality of life and we western gamers need to get over our pussy selves because we are worried about some MMORPG economy.
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