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Give it up: Yakuza 3 is never coming to the US, says Sega photo

F*ck.

Just last week when we heard about Yakuza 4 being in development, I thought for sure that Sega USA would feel the heat and begin the localization process for PS3 game Yakuza 3. But no, that's not happening -- it's not coming out here.

Sega's marketing man Ray Almeda says that Yakuza 3 is not coming out in the United States. It seems that they're convinced that the game won't sell here, says Examiner. Seeing as how Yakuza 2 only sold about 40,000 copies here in the US, I can kind of see where they're coming from.

Sega, how about doing something digital? Isn't 40k good for digital download numbers? Don't make me half-enjoy the Japanese version.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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58 comments | showing # 1 to 50
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Bulkmailer's Avatar - Comment posted on 07/29/2009 19:02
Bulkmailer
Oh well.
Chris Carter's Avatar - Comment posted on 07/29/2009 19:02
Chris Carter
Well, it's official: I'll import it in a year or so and learn Japanese.
theredpepperofdoom's Avatar - Comment posted on 07/29/2009 19:04
theredpepperofdoom
Noooooooooooooooooo :(
Harris Hatsworth's Avatar - Comment posted on 07/29/2009 19:07
Harris Hatsworth
Boo. If the quality jump from Yakuza 2 to 3 is as big as the jump from 1 to 2 then we're missing out on great game. Again I say, boo.
Jonathan Holmes's Avatar - Comment posted on 07/29/2009 19:07
Jonathan Holmes
Only 40,000 copies? That sad.

Also, HARDCORE GAMES DON'T SELL ON THE PS2 CONFIRMED
Daxelman's Avatar - Comment posted on 07/29/2009 19:08
Daxelman
FUCK.

Now I gotta learn two languages. German (for school), and Japanese (for Yakuza + inevitable trip to TGS).
Josh Wanamaker's Avatar - Comment posted on 07/29/2009 19:09
Josh Wanamaker
Well <i>FUCK YOU</i>, SEGA!
ParaParaKing's Avatar - Comment posted on 07/29/2009 19:12
ParaParaKing
I don't care. I just import.

Still with the series selling more than 3 million copies in Japan, there should be enough money to localize it for the west.
GuitarAtomik's Avatar - Comment posted on 07/29/2009 19:13
GuitarAtomik
That bloooooows. In all honesty, Yakuza 3 was one of the main reasons I wanted a PS3. I'm not exaggerating that at all. But yeah, I think digital distribution would be a good idea.
Stevil's Avatar - Comment posted on 07/29/2009 19:14
Stevil
Sega messed up with Yakuza 2; at least that's how I saw it when it came out in the UK. There was no promotion for the game at all. On the plus side, we got it for £20 and with the original Japanese voice-over cast. But the fact of the matter is, Sega had no desire to spend money on this game overseas. Everything from the cheap re-used cover to the dual layered disc screamed cost-cutting. That killed Yakuza 3. What's the point of releasing the third game if you didn't bother to pull your weight with the second? There's no way they'll recover this franchise overseas unless there's a reboot in the future.
itemforty's Avatar - Comment posted on 07/29/2009 19:15
itemforty
wat about shenmue 2
Impulse80's Avatar - Comment posted on 07/29/2009 19:16
Impulse80
I was really looking forward to playing this :-(
Josh Tolentino's Avatar - Comment posted on 07/29/2009 19:17
Josh Tolentino
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFUUUUU-
covah's Avatar - Comment posted on 07/29/2009 19:18
covah
Fucking ass munchers. Lets start bugging them about Yakuza 4. Better yet, someone go on 4chan and tell those crazies that Sega said something bad about them, they'll bring down Sega within hours.
Bob Muir's Avatar - Comment posted on 07/29/2009 19:20
Bob Muir
And the sad thing is, the PS3 homebrew community is practically nonexistent due to Sony's surprisingly airtight PS3 security checks (in contrast to the PSP), meaning that even making a translation will result in the inability to play a patched copy.
ArrestedDeveloper's Avatar - Comment posted on 07/29/2009 19:23
ArrestedDeveloper
I even bought Yakuza 2 new last months.
ChronosWing's Avatar - Comment posted on 07/29/2009 19:32
ChronosWing
COME THE FUCK ON! The PS3 doesn't have near the amount of games the PS2 had out when Yakuza 2 was released... wtf... How could they possibly compare the sales that way, I guarantee it would sell very well here this time around but whatever Sega, keep pumping out those piece of shit Sonic sequels.
Kyousuke Nanbu's Avatar - Comment posted on 07/29/2009 19:32
Kyousuke Nanbu
Good, now people can shut the hell about it.

Yakuza had an amazing narrative but the gameplay was mediocre as hell, I don't understand why people love it so much, terrible fighting system, constant fetch quests, RANDOM BATTLES(in a 3rd person fighting game?) and terrible minigames.

The fact that it sold so poorly doesn't surprise me one bit. Its like No More Heroes or Mad World, tons of style and 0 substance.
's Avatar - Comment posted on 07/29/2009 19:35
Clint
:<
Chronic Logic's Avatar - Comment posted on 07/29/2009 19:48
Chronic Logic
Not coming to the States? Ray's right, cause I don't care about the series.
sluxi's Avatar - Comment posted on 07/29/2009 19:54
sluxi
I assume europe is in the same boat?
Amaru's Avatar - Comment posted on 07/29/2009 19:54
Amaru
Never has the phrase, "what the fuck?" been more appropriate.
Chocobo Knight's Avatar - Comment posted on 07/29/2009 19:57
Chocobo Knight
.....

I don't think I can say much in the way of anything positive right now. I'm incredibly pissed that Yakuza 3 will continue to elude western shores. It's not possible of making a small run and selling it directly from Sega.com? Or digital distribution like Agarest War?

I'm sure cranking out all these shitty Sonic games can allow one good game to get through the middling sea of mediocre. Throw us a god damn bone.
EternalDeathSlayer's Avatar - Comment posted on 07/29/2009 19:59
EternalDeathSlayer
40,000 copies isn't good enough to warrant them spending anymore cash on the franchise in America, Dale.

You should know that. This is just the way it is. Perhaps SEGA could have put more marketing behind Yakuza 2, and perhaps it didn't help that the game was outdated at the time of it's release, but that's business.

Oh well.
Harris Hatsworth's Avatar - Comment posted on 07/29/2009 20:04
Harris Hatsworth
@ Kyosuke

You realise Jim didn't write this article, eh? Take your trolling over to one of his articles.
Dan CiTi's Avatar - Comment posted on 07/29/2009 20:05
Dan CiTi
IT DIDN'T SELL BECAUSE YOU DON'T MARKET YOUR GOOD GAMES.
Braumeister's Avatar - Comment posted on 07/29/2009 20:08
Braumeister
Apparently Yakuza hate lower case.
Black Nexus's Avatar - Comment posted on 07/29/2009 20:09
Black Nexus
crap, I wanted this one too.
DinnertimeNinja's Avatar - Comment posted on 07/29/2009 20:16
DinnertimeNinja
To be honest, IF this game is as good as people seem to think it is (and I have no idea since I can't play it myself), I think a localized US version could sell VERY well with the proper marketing.

Hell, crappy "mature" sandbox games sell decently by appealing to the GTA crowd. All Sega needs to do is put out some badass ads on MTV playing up the seedy, crime underworld gameplay while mixing in a little bit of "THIS GAME HAS FUCKIN' SAMURAI SWORDS AND MARTIAL ARTS" and you've got a gold seller on your hands.

I don't think Sega knows how to market their mature games and I think their previous sales failures on the Wii have a lot to do with the decision on this one.
StMcDuck's Avatar - Comment posted on 07/29/2009 20:18
StMcDuck
Chronoswing is right. The PS3 needs good games, does it not?
I fail to see how they can expect poor sales on a system with an install base a fraction of what the PS2 had when Sega tried (poorly) to bring the first two Yakuzas to the US.
Good games stand out better when the market isn't flooded with software already.

Oh, and f*ck you, Sega.
CocoJambo's Avatar - Comment posted on 07/29/2009 20:24
CocoJambo
Yakuza2 sold less than MadWorld or No More Heroes or Okami. Hardcore games simply don't sell on the PS2.


(yeah I know Holmes did it first, fuck off)
Kakihara_The_Killer's Avatar - Comment posted on 07/29/2009 20:39
Kakihara_The_Killer
What the hell fuck shit balls!!!!!!!!!! i've been looking forward to this soooooo bad!!! Fuck this shit! the PS3 is lucky it plays my torrents so nice, or I'd sell that shit!
norm9's Avatar - Comment posted on 07/29/2009 20:49
norm9
Disappointing to say the least. The first two were really fun.

I'm too lazy to learn Japanese, so importing is not an option. Why not just put English subs and send to our shores?
T-rav's Avatar - Comment posted on 07/29/2009 21:36
T-rav
I worked my way through the demo as best as I could, and enjoyed the fighting and cutscenes where I could just obliterate dudes with various items. I would have very much liked to see localization. Maybe with MARKETING things would have turned out better for Yakuza 2. I had never heard of it until long after it came out.
BluDesign's Avatar - Comment posted on 07/29/2009 21:50
BluDesign
Am I being a dick?



Someone tell me if I'm being a dick and I'll stop.



I hate being facetious.



Ah well, most of you wouldn't understand what's going on in the game anyway.



And it's not like any of you would appreciate the complexities of a relationship with a game that's entirely in another language.



:P
ChronosWing's Avatar - Comment posted on 07/29/2009 21:57
ChronosWing
@Blu

DAMN YOU AND YOUR MOONSPEAK COMPREHENSION!!!!!!!!!!!!
BluDesign's Avatar - Comment posted on 07/29/2009 21:59
BluDesign
Guys honestly, don't worry about importing it. There's practically a full translation of the game on GameFAQS.

Or on here...

http://kamuro-cho.blogspot.com/

The guy who did it explains EVERY freaking thing in the game to do except for some of the dating shit in Ryukyu (the Okinawa town). Everything else is explained in so much detail, you might question if he just copied an abandoned English translation, word for word.

I can understand why there is no English translation. With as poor as the sales were for Yakuza 2 (and you can blame me for that too, I didn't buy the second one at all... I was already on the 360 and PS3 by then) this would be prohibitively expensive just to produce it and localize it. Even without the subtitles, you'd never know where shit was if you don't have at least a rudimentary grasp of Japanese. Kinda like how they had subtitled translations of the signs in Shenmue, it'd be like that. Seriously, the only thing you might struggle with are locations using this FAQ I linked. It's kinda tricky to figure out which business is which if you don't read katakana like I can. Otherwise, it's still totally import friendly, and if you can get a copy, do so. It's pretty damn fun, even if it takes some work.
morbid-82-'s Avatar - Comment posted on 07/29/2009 21:59
morbid-82-
Sega hates money.

@BluDesign: No you're not being a dick, you're being very "nerdy" and ugly
Billy Monks's Avatar - Comment posted on 07/29/2009 22:12
Billy Monks
Can Atlus pick the game up?
Shin Oni's Avatar - Comment posted on 07/29/2009 22:15
Shin Oni
sooo many things wrong with this...mainly from sega.

1. This is the same company that had Sega of America prez say RPGs wouldn't get big in America Saturn days. Hmmm...look who's in the wrong here. Plus look at the system/company that took all their Saturn RPGs and ported them to their system? Same company that basically stabbed their heart for good in American console sales.

2.How the hell does Sega know if it will sell? They didn't push Yakuza 1 or 2 at all in the states. I only heard about it thanks to EGM. I remember seeing Yakuza 1 commercials but they were rare. Never saw ANY push for Yakuza 2.

At this point though, Sega should be happy they got ANY sales from Yakuza.
Braumeister's Avatar - Comment posted on 07/29/2009 22:20
Braumeister
First, some people should be heard and not seen.

Second, what's so hardcore about Yakuza anyway? Yakuza 1 wasn't particularly challenging and had an interesting story line, even if it could be a bit repetitive at times.

I agree that it was poorly marketed - as all Sega games tend to be.
BluDesign's Avatar - Comment posted on 07/29/2009 22:32
BluDesign
Heeeeyyy....

I'm sexier than some other people, ya know.

@shin

It's a different Sega now anyway. They may peddle their Genesis hits around like they're the old Sega of yesteryear, but they are a much smaller company now. As grand as it was to get any RPGs on the Saturn, we didn't get a fraction of the ones that were released in Japan, nor did we get even close to that on the Dreamcast either.

The Sega of today is going to be a lot more gunshy on development costs, but given the amount of marketing they did for Yakuza 3 in Japan, they could've at least tried to do HALF of that much marketing in the US and seen where it would've gotten them for Yakuza 2.

I guess my main impulse to buy it is that it'll be this game for a long damn while unless Rockstar decides to finally do a proper Japan-based GTA game. I think that'd be awesome to see happen and it could probably bring the Yakuza series to light for a lot of people.
Braumeister's Avatar - Comment posted on 07/29/2009 22:44
Braumeister
Leave Japanese games to the Japanese. We *really* do not understand their culture well enough to pull it off.

Which makes Sega's failures with games like Yakuza and Shenmue all the more frustrating. The market for Japanese anime in the US (yet another thing we should leave to the Japanese) should be proof enough that there's a market for these games.
Shin Oni's Avatar - Comment posted on 07/29/2009 22:57
Shin Oni
@BluDesign

it is all understandable. Sega was already struggling come Saturn and it didn't help they alienated that.

I do want this still once I get a PS3. even if I have to use my dictionary to struggle through. Though the fact people are asking for Yakuza 3 to hit outside of Japan should really throw a light off in Sega's mind. I can understand if people aren't asking but if they have to keep addressing people willing to buy, something should be clicking.
Wedge's Avatar - Comment posted on 07/29/2009 23:06
Wedge
Oh my god Yakuza 2 only sold 40K with no promotion on an aging system by the time they finally released it here? SHOCKING. Fuck those sound like great numbers to me considering. Maybe if enough people get Demon Souls Atlus will somehow be able to pick it up?
KapitanFiggs's Avatar - Comment posted on 07/29/2009 23:36
KapitanFiggs
Sega gets a big ole FAIL sign for this one. Lucky enough they have so many already that there's room on the shelf for one more ^^ Its already been pointed out how badly Sega marketed Yakuza 1 and 2, but seriously, given their track record of marketing ineptitude, this shouldn't be so much of a surprise. That being said: FUCK. I wanted to play this, dammit. Fuck Sega in their lazy, no-moonspeak-translating for me asses. Fuckers.
And Blu?
You are one EVIL, brilliant sonuvabitch, and I salute you.
CallMeRotten's Avatar - Comment posted on 07/30/2009 00:23
CallMeRotten
It's because we hate on Sonic so much isn't it?
bhive01's Avatar - Comment posted on 07/30/2009 02:09
bhive01
Tis's a shame, but they never finished Shenmue either. Jerks.
JustLikeBuck's Avatar - Comment posted on 07/30/2009 03:46
JustLikeBuck
Well since somebody at "The Examiner" says that a mate of his (who works at SEGA, apparently) says it's not coming... it must be true :| Just like Demon's Souls and White Knight Chronicles, which are brand new IPs so who knows how they'd perform.
King Sshi's Avatar - Comment posted on 07/30/2009 03:49
King Sshi
Just give us Boxcelios as a PSN download and all will be forgiven.
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