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Girl gamers want to raise ... Babyz? photo

Ubisoft, in an attempt to pacify the market of young girl gamers out there, have created a new line of games called Imagine to cater specifically to said girls. What type of games do young girls want? According to research, it seems they want to cook, go shopping, take care of animals, and raise babies. The demographic was 6-14, so if you want the frank truth, the baby raising game (titled Babyz, which is just wretched) makes me feel a little uncomfortable. Why does my eight year old need to practice baby raising?

These titles are probably a good way for young girls to have fun and experience gaming, but it makes the nine year old gamer in me cringe. I would never have played this tripe. I played Metroid and the Legend of Zelda, the way that gamers are supposed to be made! Why, in my day.....oh dear, I sound like my grandmother. At any rate, I feel giving your child these games means condemning them to casual gaming for life, not to mention stereotyping them as typical girls. Don't make more typical girls in the world, people! 

[Via Multiplayer blog, Thanks Adam!]








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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56 comments | showing # 1 to 50
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next 50 comments

BlueJester's Avatar - Comment posted on 10/03/2007 13:15
BlueJester
To me it's the same thing as having a doll.
Aaron Mxy Yost's Avatar - Comment posted on 10/03/2007 13:16
Aaron Mxy Yost
Eh, no different than little ones playing mommy with a baby doll.

But yeahl the whole "let's add Z to the end of things!" movement can stop now.
JLanphear's Avatar - Comment posted on 10/03/2007 13:18
JLanphear
It's obvious Colette, ubisoft has made a premonition that the majority of children these days need to learn to raise babiez (lawl) as early as possible. I mean come on...do you even WATCH MAURY?! :O
AgentMOO's Avatar - Comment posted on 10/03/2007 13:19
AgentMOO
To be paired with the Guys! Line:

Guys!®
Deadbeat Dad: Child Support Dodger
Uncommitted Boyfriend: Abortion Advocate Adventures
king3vbo's Avatar - Comment posted on 10/03/2007 13:20
king3vbo
Can I eat my babiez?
Aaron Mxy Yost's Avatar - Comment posted on 10/03/2007 13:21
Aaron Mxy Yost
A Modest Proposal!
DeusPayne's Avatar - Comment posted on 10/03/2007 13:23
DeusPayne
What's the difference between a truckload of babies and a truckload of babiez? You can't unload the babiez with a pitchfork.
twentythoughts's Avatar - Comment posted on 10/03/2007 13:26
twentythoughts
Worst part is, it's not even "Babiez", as you say. It's BABYZ. Like some strange magic word, or a misjudged rap group made out of infants.
AgentMOO's Avatar - Comment posted on 10/03/2007 13:27
AgentMOO
@king3
You can eat these *text NSFW*
Zero Iscariot's Avatar - Comment posted on 10/03/2007 13:28
Zero Iscariot
Creepy.
entrager's Avatar - Comment posted on 10/03/2007 13:30
entrager
1. Go here: http://myspace.com/mrpacman
2. Listen to Pacman Don't Preach.
3. Laugh
F Whipple's Avatar - Comment posted on 10/03/2007 13:31
F Whipple
Shoot, where I'm from all the girls that age NEED this game.
Holyetheline's Avatar - Comment posted on 10/03/2007 13:31
Holyetheline
Does the baby piss on you in the game like in real life?
AgentMOO's Avatar - Comment posted on 10/03/2007 13:32
AgentMOO
By the way, those babyz® gotta come from somewhere... is this a multiplayer game?
Outer Heaven's Avatar - Comment posted on 10/03/2007 13:37
Outer Heaven
Way to reinforce those gender stereotypes Ubisoft.
DJDuffy 's Avatar - Comment posted on 10/03/2007 13:38
DJDuffy
Wat...people still having babies? They should make games on how to adopt babies instead =)
BahamutZero's Avatar - Comment posted on 10/03/2007 13:39
BahamutZero
oh my god.
Cheeburga's Avatar - Comment posted on 10/03/2007 13:41
Cheeburga
I want this so I can make my baby die.
Yeah.
naia-the-gamer's Avatar - Comment posted on 10/03/2007 13:42
naia-the-gamer
Ugh... crap like this pisses me off like there's no tomorrow. I can't believe that girls really want that. I didn't want that when I was that age. I'm with you Colette. I played Mario, Zelda, Metroid, and FFIV when it was FFII. I can't help but to feel like there's such an untapped market of games that already exist that would cater to women like JRPG's for example. I think women would really love the stories and characters. I told a non-gamer friend who happens to love Chopin about Eternal Sonata, and she was all over it. Had I not told her would she even know about said game? Of course not, it's not marketed for her!

Unfortunately I don't have a business degree or work in advertising, so I'm stuck with ranting about this in blogs like this. Maybe someday someone will figure it out.
Jark212's Avatar - Comment posted on 10/03/2007 13:42
Jark212
Can you starve them???
Putthebottledown's Avatar - Comment posted on 10/03/2007 13:44
Putthebottledown
I cannot WAIT to play this
Tiff's Avatar - Comment posted on 10/03/2007 13:52
Tiff
I will only play this game if it serves Quasian babies.

I think the reason why this game was probalby conceived was to tap into the next-gen of baby doll toys. Somebody figured that if little girls like playing with baby dolls, why wouldn't they want to play a video game about one? That is also a most insulting spelling of 'babies'. Babyz turn to Bratz. Gross.
supernaut's Avatar - Comment posted on 10/03/2007 13:56
supernaut
waiting for expansion: makin' babyz
KGBrAm's Avatar - Comment posted on 10/03/2007 13:57
KGBrAm
How is Eternal Sonata not marketed to women? It's marketed to gamers. If the woman is a gamer she knows where to go to get the info.

What ? It should be advertised in Glamor and Cosmo?

Come on. When is this Girl Gamer Revolt going to end? We are gamers, gender does not count.

On topic, those Ubi games look horrible but it's the same thing as going down the lil girl aisles at Toys R Us.
MaxVest's Avatar - Comment posted on 10/03/2007 13:59
MaxVest
The title makes me weep for the grammar these nine-year-old mothers will be teaching their babyz.

Seriously, though, what's wrong with being typical? Whatever people decide to do in life, there has to be a plurality of it. And dolls and little siblings already provide practice for baby-raising, so the game isn't exactly breaking new ground.

Most importantly, can you name your baby a profanity and teach it to respond to your voice? Because that has been the chief shortcoming of the current baby-raising system.
JACK of No Trades's Avatar - Comment posted on 10/03/2007 14:00
JACK of No Trades
Wow! The game industry is going downhill.
nilcam's Avatar - Comment posted on 10/03/2007 14:03
nilcam
As an alternative kid from New Orleans in the mid-90s, I'm with Colette. No more "typical" girls.

On the other hand, this game could be fun, in a very sadistic way.
Hannah's Avatar - Comment posted on 10/03/2007 14:09
Hannah
There was another Babyź game back in the 90s, I think... part of the Petz series, but full of suck. One thing that DS virtual pet game makers don't seem to have realized (even though their PC developer forefathers did) is that breeding the pets is often the best part. People like seeing what combinations they can come up with, and tiny versions of existing pets are really damn cute. Obviously such a feature is not possible in a baby-themed game, and thus, it will fail.
Colette Bennett's Avatar - Comment posted on 10/03/2007 14:10
Colette Bennett
@nilcam- Thats where I grew up too. I probably know you. ^__^
atheistium's Avatar - Comment posted on 10/03/2007 14:11
atheistium
Their Imagine Cooking is a complete rip off of cooking mama with extras like getting trinkets for your kitchen.
Sadly these games sell alright over in the UK from what I've seen at my store. Nintendogs does amazing and DOGZ, CATZ and HAMSTERZ also sells well.
Imagine Cooking didn't really go well even when it was forced into the chart as a new release. We have like 80 copies in the w/h just collecting dust.
KGBrAm's Avatar - Comment posted on 10/03/2007 14:12
KGBrAm
Whats wrong with typical girls?

You know, the reason guys like girls, usually, is because you know, they are girls.

We raising a new generation of bra-burning homosexual women?
Topher Cantler's Avatar - Comment posted on 10/03/2007 14:14
Topher Cantler
I am horribly disturbed by the very existence of this ... "game".
MaxVest's Avatar - Comment posted on 10/03/2007 14:14
MaxVest
I have nothing against bra-burning homosexual women, as long as the bras do not contain toxic plastics that turn into deadly fumes when burned.
SourGr8pes's Avatar - Comment posted on 10/03/2007 14:16
SourGr8pes
Psh, even though I'm not the target demographic, I can go make my OWN babies. And as an added bonus, the government will give me extra money for each kid I crank out! SCORE!
BS3 Owner's Avatar - Comment posted on 10/03/2007 14:41
BS3 Owner
Didn't the "Judge" in the Britney Spears case order her to Pre-Order an Advanced copy of this?

Hmmmm....
WDot's Avatar - Comment posted on 10/03/2007 14:44
WDot
@KGBrAm: I dunno, if a girl doesn't like video games except for "Babyz" and was brought up with N*Sync in her CD player, we already don't have a lot in common. Screw the existing definitions of "girliness," why should hobbies be gender-defined?
Spartacus's Avatar - Comment posted on 10/03/2007 14:50
Spartacus
The baby in the blue shirt haunts me.
balth's Avatar - Comment posted on 10/03/2007 14:51
balth
Colette asks: "The demographic was 6-14, so if you want the frank truth, the baby raising game (titled Babyz, which is just wretched) makes me feel a little uncomfortable. Why does my eight year old need to practice baby raising?"

I'm sorry, Colette, but the answer is simply clear:

So that your eight year old knows how to properly snap the infants' neck or smother it and dispose of it in a dumpster when she becomes pregnant at 13.

And for those that would become outraged at my above statements, a) sarcasm, b) it just really happened where I live, and c) what's the worst this game is going to do, teach them how to be good mothers?

It may not be for you, or your flavor of game-playing, but "'round these here parts" they could use a game like this. Cereal.

That is all.
dprime's Avatar - Comment posted on 10/03/2007 15:05
dprime
This is an old problem. Companies want to "market to girls," so they make games marketed to stereotypical idiot girlie girls that wouldn't play video games no matter what anyway. They should be marketing to girls with half a brain.

The Sims was a perfect example of a game that didn't market to boy exclusively. It's the most successful PC game ever and 60% of its customers were female, so there are probably more girls playing that than any other game. It wasn't "The Olsen Twins And The Spice Girls Team Up To Ride Ponies And Buy Nail Polish LOLOLOLOL!!" but it was something with an appeal that was broad enough not to make females feel excluded, like most generic violent or sports games would.
wardrox's Avatar - Comment posted on 10/03/2007 15:09
wardrox
Finally, a game for me.
BluDesign's Avatar - Comment posted on 10/03/2007 15:56
BluDesign
If we get this game, will we get in trouble if we leave our DS in the car in July?
Maurice Tan's Avatar - Comment posted on 10/03/2007 16:03
Maurice Tan
Guyzz, don't even let your woman play this, ever. That's like going to a baby party with her and have her play with the baby and see how cute they are, when they are not pooping and pissing over your hardware :P
dv8withn8's Avatar - Comment posted on 10/03/2007 16:08
dv8withn8
BABYZ EVERYWHERE!
Fading Star's Avatar - Comment posted on 10/03/2007 16:23
Fading Star
What a waste of gaming space. {...No wonder I'm so lonely :(}
BahamutZero's Avatar - Comment posted on 10/03/2007 16:26
BahamutZero
lethalhairdo ftw
Bob Muir's Avatar - Comment posted on 10/03/2007 16:51
Bob Muir
Those eyes are far too creepy to be the eyes of a real baby. Robot!
SubOrbital's Avatar - Comment posted on 10/03/2007 16:58
SubOrbital
Aww get over it.
CannibalCalvin 's Avatar - Comment posted on 10/03/2007 17:08
CannibalCalvin
I would pay real money for that game

I wonder if it would have wifi?

Lauren! Lets make sum babyz
naia-the-gamer's Avatar - Comment posted on 10/03/2007 19:06
naia-the-gamer
@KBGrAm: Marketing to gamers who happen to be women and are in the know is different than marketing to women who are casual gamers or don't play games at all. I can appreciate that it shouldn't be about women vs. men when it comes to games. Ideally I want my games to be gender neutral. The point is that I feel RPG's could be marketed to the non-gaming women crowd. I doubt you'll see an Eternal Sonata commercial on Lifetime or Oxygen. Eternal Sonata was meant to be an example.

I also think there is a difference between being a "bra burner" and being feminine without liking pink, makeup and "teh dollz" We don't need extremes.
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