Sony puts aside its racist advertising and gets back to basics: showing people how cool the PSP really is by installing large 15:1 scale (display-only) models encased in glass around the city. The guerilla campaign is a follow up to last month's
Tekken: Dark Ressurection PSP Bundle and can only be seen in twelve locations along a popular commercial area near the Han River in Seoul. More details and photographs of transfixed hypnotized korean males are available below.
If this happened in my fair city of Miami I believe it would take roughly 15.1 minutes before they were all stolen and reinstalled inside basketball player's Humvees.
Here's the press release from
this Korean site translated though software, which naturally makes little sense but you can get the gist of whats going on. The few sentences that make the least sense are strewn out literal translations of Tekken Dark Ressurection:
The SCEK, ' strong fist DR' and bus stand unique marketing topic child D viper8 registration one 2006 August 08th AM 10:00 it will be 29 minute tie frame strong fist and khu li the writing leyk syen flag bell PSP production company south nose anti- die game cu /SCEK the market lu electrification grapple date of issue while selling the wife press information which it will dance standing flag other menu Ul and caption koreanization, tu Hog and game swey U ring support Up-to-date work strong fist DARK of popular electrification action game series RESURRECTION (it is strong fist and khu li writing leyk syen, below strong fist DR) the unique marketing activity is pulling a line of vision.
The previous month 20th proper form Sony computer entertainment Korea (SCEK) the}pspong strong fist DR which it sells early rising it will sell out at only these reservation sale for a few hours, until currently above 2 whole house the back analogy which is sold the middle which pulls without big popularity, the SCEK strong fist DR interest of the general consumer against this portable game the SCEK with the image which the strong fist DR is gorgeous will deliver the superior graphic and it will sleep, in the bus riding in a car market segment 12 places of the bus whole aspect roadway area south of the Han river broad way (area south of the Han river - dressmaking segment) formation}pspo_hyeng and three-dimensional advertisement it will ask, establishing and operating.
Specially, with the actual object model which it magnifies with formation}pspun 5.15:1 where it is established being like that produced, it pulls popularity. The SCEK the marketing headquarters trillion public opinion director as will soak and positivity to inform the fact that the strong fist series where the popularity is high come into the market with portable game flag PSP with citizen grapple game, the uniqueness advertisement to sleep it planned when the strong fist DR game image came out flowing to the LCD screen and the most could not float the place and there was it watched and and it revealed interest and.
The SCEK until September middle is the plan which will advance this bus stand advertisement. The tube lyen nyu su August August 08th PSP SCEK, ' strong fist DR' and bus stand unique marketing topic July 25th PSP ' strong fist DR' sale it commemorates, ' ' holding the before your Jen -}psphel_kwen DR thousand king July 20th PSP SCEK, ' it is a strong fist and khu li the writing leyk syen ' the Korean alphabet the domestic come into the market which sells July 12th PSP SCEK, ' it is a strong fist, khu li the writing leyk syen 1GB SPECIAL PACK' sale
Right, what he said. More information on that special pack is
available here in Korean. Good luck with that! The packaging is really top notch though, that's a sexy looking PSP box.
Contest:
3:32 PM on 08.12.2006
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