Despite the free world spiraling out of control as a result of bad mortgages and Happy Meals, Activision managed to ink a deal with ad company IGA Worldwide. Gamasutra describes the deal between IGA and Activision as an “exclusive mulit-year agreement,” which basically boils down to in-game ads in whatever game Activision desires. The first title to feature this agreement will be Guitar Hero: World Tour.
Of course, if having a Pepsi bottle behind your rock backdrop doesn’t seem like enough targeting then you’ll be delighted to know that IGA’s ads are updated in real time. Hopefully, they never hit me with a blueberry pie advertisement on a Saturday.
The ads will extend past GH: WT, but the next title is unknown. My guess is that Diablo III will rock some amazing arthritis supplements.
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
21 comments | showing # 1 to 21
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
8:01 PM on 09.30.2008
| 
Um, because we don't like obnoxious and intrusive shit from corporate America littering the games we paid for.
Advertising can be done well, but those that do will surely be in the minority.
Its just you, look really really shitty to me.
Not just you. The art style since 3 has been atrocious.
We can only hope that WT has lots of Axe ads place everywhere.
All I'm saying is, I want Buckethead in this game.
It sucks, but these games are getting expensive to make so unless people would like to pay $90 each, the money has to come from somewhere else. Why not let corporate America throw some money at game designers? It's not like anyone (**sips on redbull**) pays attention to those ads anyway...
Let's wait and see.
Give me Joe Camel or give me death!!
The only time I've actually paid attention to advertising in a game was in Guitar Hero 3, playing a few weeks ago and seeing "Tropic Thunder -- Now Playing!" and I just went "Hey, cool. Tropic Thunder is out."
I've never seen these "intrusive" ads you speak of. I've never had a loading screen explain why Colgate is better than Crest or how Bayer helps stop heart attacks like I do when I watch TV. I don't hear people bitch about the fact that ads exist on the TV, so why complain about them in games.
Games production is getting much bigger and harder to finance, so companies will start pulling in advertisements for other companies so they can pay to make the game. Or would you rather have to pay 80 bucks for the larger titles that take more time in development?