DewXP, as it's called, will see Mountain Dew and Doritos product directly exchanged for experience points in Modern Warfare 3. Drink a 20 oz of Mountain Dew? That's 15 minutes worth of double XP. A 12-pack equals 45 minutes, a Wal-Mart 20-pack equals 90 minutes and so on. The full breakdown is over on the official rules page
The promotion also sees you possibly winning non-XP related goodies. Up for grabs are subscripitions to Call of Duty: Elite, a 2012 Jeep Wrangler Rubicon, Call of Duty themed merch, Turtle Beach headsets and the Limited Edition Modern Warfare 3 Xbox 360.
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