Gears of War toys: I be fiddlin' with my Fenix

9:30 AM on 07.27.2007   |   Jim Sterling

26 comments

In news that will excite manchildren and machismo babies the world over, Neca has announced that it's signed a deal with Epic Games to produce toys based on the Xbox 360 smash hit, Gears of War. After drowning readers in pretention by calling toys "3D Consumer Products," Neco promises an onslaught of Gears goodies which will also include busts, statues, dioramas and most important of all, replica props! Now you can scream "chainsaw kill BITCH," in real life and actually mean it.

Hit the jump for the full announcement.

[Cheers to Adam Dork] 

NECA Signs With Epic Games To Develop and Market 3-D Consumer Products Based on Record Selling Video Game Gears of War

Hillside, New Jersey., July 24, 2007 – NECA has announced that it has entered into a licensing agreement with North Carolina based Epic Games, Inc whereby NECA will be producing a full line of collectible action figures, busts, statues, dioramas and prop replicas from the Gears of War video game and any potential sequels. NECA plans to have a full line of products available in 2008, which will include many of the most popular characters from the game.

Since its debut this past fall, Gears of War has broken sales records on the Microsoft Xbox 360™, selling more than 3 million copies worldwide, and has received numerous awards including Gamespot’s "Game of the Year" and the Interactive Achievement Awards’ "Overall Game of the Year." The game thrusts players into humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. The story unfolds as a ragtag group of soldiers use every last ounce of strength to survive the onslaught from the forces of evil, which begins on the historic Emergence Day.

"Only once in a while does a property come along that is so rich in content, with amazing character designs and groundbreaking achievements in art, music, and story. While having to turn down most properties made available to us, this was an offer we could not refuse. We are thankful that we are able to work with the folks at Epic to bring these characters out of the box and into fans hands," said Joel Weinshanker, President and COO of NECA. "It is indeed a privilege to have our talented artists work with a group of visionaries who get 'it.'"

"NECA has some of the most impressive collectible action figures we’ve ever seen. We’re thrilled that they’ve chosen to work with us and have great confidence in their ability to satisfy the millions of Gears fans out there by delivering great products." says Mark Rein, VP, Epic Games, Inc.