This is an industry where Electronic Arts can contrive its own fictional Christian protest and Sony can drag a dead goat out at a God of War launch party, yet there are still some weird promotional schemes that make me scratch my head. Ladies and gentlemen, I give you Imulsion, a brand new drink that emulates the mutating fuel source from Gears of War. This is actually happening!

The cans will cost $2.99 a pop, and it's likely some sort of energy drink since this comes from the same chaps responsible for the sugar-laden Street Fighter liquids. The fact that there's no readily available nutritional value scares me. Still, if you're brave you can get the demented things from Amazon, and drink them until the sodium turns your blood white and causes foam to squirt from your eyes. 

I cannot believe this thing actually exists. Imulsion isn't even supposed to be edible.