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Gears of War 3

Gears of War 3 to get 20,000+ launch events worldwide

11:30 AM on 09.12.2011 // Jordan Devore

It seems like only a few weeks ago some of us were playing the beta, but Gears of War 3 is practically here -- it's releasing next Tuesday, September 20.

We've entered the time of year when game launches are expected to be spectacles, and of course the latest from Epic Games is no exception. In the United States, the main event will be at the Best Buy Theater in Times Square, as is usually the case, where GameTrailers TV will broadcast live.

They'll also have Gears 3 tournaments with exclusive prizes, the developers on hand, and to make this slightly more mainstream, Big Sean will perform. Also, someone's taking home that ridiculous custom chopper.

Golden Wings Week:

Figured I'd stick this on top of the launch details, so no one missed it. Thanks to a partnership with US Air Force, playing an online match of Gears 3 between Sept. 20 - 26 will net you Golden Lancer and Golden Hammerburst multiplayer skins.

Launch events:

United States:

  • New York: Best Buy Theater, 1515 Broadway (at 44th St.), New York, NY 10036
    Date & Time: Monday, Sept. 19, 8 p.m. to 1 a.m. EDT
  • Microsoft Stores
    Los Angeles: Westfield Century City
    Giveaways to the first 100 people in line
  • Bellevue, WA: Bellevue Square Mall
    Special appearance by Microsoft Studios Corporate Vice President Phil Spencer
    Giveaways to the first 100 people in line
    Marcus Fenix statue available for photo opportunities
  • Additional locations: Scottsdale, AZ; San Diego, CA; Oak Brook, IL; Costa Mesa, CA; Santa Clara, CA; Lone Tree, CO; Houston, TX; Mission Viejo, CA; Atlanta, GA
    Giveaways to the first 100 people in line

United Kingdom:

  • GAME Flagship launch at Oxford Street, London
    Giveaways throughout the evening.
    Over 400 GAME and gamestation stores nationwide


  • Blockbuster, Gamers, and Gameplanet will host launch events at over 60 locations in Mexico. 


  • Toronto, Bay and Dundas / 65 Dundas Street West,  Toronto, ON, M5G 2C3
  • Vancouver, Cambie / Cambie Street, Vancouver, BC, V5Z 2T7
    Beginning at 9:00 p.m.:
    Horde Mode gameplay experience
    “Gears of War 3” swag giveaways
    LG Partnership with 3D gaming
    Green Screen: take your picture in a “Gears of War 3” scene
  • Other Canada locations:
    94 EB Games/GameStop stores
    20 Best Buy locations
    60 Future Shop


  • Funan Digitalife Mall - 8pm to 12 midnight.
    “Gears of War” survivor kit for all Limited Edition game and console pre-order customers; giveaways, demos, and appearances by the Women of Gears.


  • EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall


Jordan Devore, Managing Editor
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Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more   |   staff directory

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