So, you remember this morning when we talked about Borderlands selling out at various stores and cynically decided it was marketing hype? Apparently the hype is justified, as Gearbox Software has issued a statement following reports of Borderlands' relative scarcity. Apparently there is an inventory shortage going on. Perhaps someone underestimated the demand for this game?
"Yes, Borderlands copies of the Xbox 360 SKU have run out in a few regions, especially the east coast," confirms VP of marketing Steve Gibson. "We are aware of this and are working with production and distribution at ramping up to catch up with demand. There will be more copies of Borderlands available on shelves as early as Thursday or Friday at many retailers.
"The PlayStation 3 SKU issues on the west coast are mostly regional and can be addressed by reallocation. We are confident that will happen quickly."
This means one of three things. Either 2K Games shipped a paltry amount of copies to some areas, the game is selling like absolute crazy, or it's a little of both, with the game shipping a moderate amount and selling moderately well. Either way, it's better for a company to say they don't have enough games on the shelves than too many, so it's looking like Borderlands has, indeed, not been sent out to die.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
1:30 PM on 10.21.2009
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Oh, game's a blast too.
Stole the snark right out of my mouth. Steam is just too sweet.
Got the game for $33 too with the 4-pack deal.
The wonders of digital distribution!
So you should all get it and contribute to the shortage.
Perhaps he's related to Miss Cleo.
"Notice they never actually SAY there is a production shortage (i.e. they never said they didn't make enough copies...just that the games are not available in retail stores)."
Read this:
"We are aware of this and are working with production and distribution at ramping up to catch up with demand."
When I went to pick it up the lady stated to a customer in front of me that they were sold out of the game for BOTH systems since lunch time. My buddy went in in the morning and there was roughly 10 copies left for the PS3 after he bought his so I dont think that they shipped a small amount.