Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

GDC 2007: Jane McGonigal on Collective Intelligence and I Love Bees

4:04 PM on 03.06.2007 // Earnest Cavalli

Jane McGonigal, who easily sheds the “developers all live in caves and are (rightly) terrified of their own ghastly visages” image that the industry has harbored for so long, spoke earlier today about collaborative games, and the effect they will theoretically have on the world as we know it. She was one of the main people behind that Halo 2 advergame I Love Bees, that became a huge phenomenon a few years back, and she postulates that Collective Intelligence, the confluence of huge groups of people via a digital medium in order to play games and solve problems, can be developed through such games, and used to predict and shape the future. Yeah, it gets kinda deep, so if any of you are busy ironing your drool bib, you might wanna just skip over to the next post.

Hit the jump if you’d like to go deeper into the rabbit’s hole.

I Love Bees was a huge success. Not only did it create amazing viral buzz for Halo 2, it also united literally hundreds of thousands of people toward the common goal of solving the beekeeping website gone mad.

In case you missed it, the synopsis of the whole thing is that the website in question appeared to have been overtaken by hackers, and as word spread of it, it became this tremendously successful viral puzzle, with nearly a million visits throughout the four months or so that it took the general public to solve it. People were compelled to form into collectives, all on their own, to interpret the meager clues presented by the developers, and through solving them, they then affected the course of the game itself, figuratively, and also literally, in so much as the developers created forty percent of the game after it had already gone live in reaction to players’ actions.

The really stunning bit is how utterly widespread it all became, as, like I said, fucktons of people logged on in order to solve a puzzle, that had no obvious goal, using math, geography, some of that fancy book-learnin’ and good, old fashioned voodoo. Ms. McGonigal believes that the innate ability for such an ambiguous, worldwide game to inspire people to learn and use new skills can be applied in the classroom, as well as in the business world.

To conclude her talk, she dropped a hint as to her newest project. While she didn't tell us much, I can direct you guys to

The crow flies at midnight (on April 30th).

Earnest Cavalli, Contributor
 Follow Blog + disclosure Tips
I'm Nex. I used to work here but my love of cash led me to take a gig with Wired. I still keep an eye on the 'toid, but to see what I'm really up to, you should either hit up my Vox or go have ... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

TysonOfTime avatarTysonOfTime
In light of the fact that Xenoblade Chronicles X is fast approaching, I suggest we start planning out a Destructoid Squad! NNID is TysonOfTime. From what I've heard, it doesn't appear Squads are region locked (except for Japan), so everyone's welcome!
Jed Whitaker avatarJed Whitaker
Typing of the Dead > all other typing games.
Lawman avatarLawman
Listening to this on a Tall Oaks level of RE: Revelations 2's Raid Mode is entrancing, for some reason.
EdgyDude avatarEdgyDude
Need a reason to support Indivisible? Shantae is in it!. Back it or spread the word, every bit of help counts.
KeithTheGeek avatarKeithTheGeek
Sometimes I miss how hilariously janky Brawl was, and I still have a lot of fun playing it. Not sure if I could ever take it seriously as a competitive game, but I want to enter at least one Brawl tournament in the future. You know, if I can find one.
KnickKnackMyWack avatarKnickKnackMyWack
I love how on a slow news day I can always turn to Qposts for something else to read and think about. Keep up the mojo fellas!
Rad Party God avatarRad Party God
I finally caved in to those sweet deals, got Shantae and The Pirate's Curse, Downwell and Super House of Dead Ninjas :)
CoilWhine avatarCoilWhine
I hope that Prototype runs better on my dad's old laptop than it does on my AMD gaming rig. Some badly coded games run like ass on AMD cards.
LinkSlayer64 avatarLinkSlayer64
Please spare me from issues in the process of publishing my blog! Especially since I modified CSS to unnecessarily pseudo-crop an image, and make it so some images float next to text, and make it look decent on mobile. I'm a frickin' nerd, love it.
Nathan D avatarNathan D
The night brims with defiled scum, and is permeated by their rotten stench. Just think, now you're all set to hunt and kill to your heart's content! #FashionBorne [img][/img]
MeanderBot avatarMeanderBot
Two more days to get in on the unofficial Christmas Card! [Url][/URL]
Solar Pony Django avatarSolar Pony Django has got a mystery sale on T Shirts and Tank Tops atm, $5 for each. Only catch is they're random. But I've had some good luck, got a Captain Falcon one before, Zombies ate my Neighbors and a Persona 4 X Earthbound crossover.
OverlordZetta avatarOverlordZetta
I would really, really love if "publish now" could work without me having to post a blog multiple because the site is such a mess right now.
fitzen avatarfitzen
I got it all the way back in spring, but I still haven't finished Majoras Mask. Think I've done the first temple.. It's hard not knowing where to go. All those linear corridors and objective markers in games has made me dumb and impatient.
RadicalYoseph avatarRadicalYoseph
A weekend open forum posted every Friday night would be really cool, at least until we get real forums again.
Parismio avatarParismio
Went snowboarding for the first time in years. Crashed a lot, many times into trees. All that training in FF7 didnt do squat!
Amna Umen avatarAmna Umen
If I were to get Age of Empires II HD to play with you all, do you all have the DLC?
Pixie The Fairy avatarPixie The Fairy
I am relieved to know Creed is a Rocky spin-off and not a feature-length documentary about the band.
Steven Hansen avatarSteven Hansen
the worst thing about that jesssica jones program is i keep getting "basketball jones" stuck in my head
CoilWhine avatarCoilWhine
Been playing Gears of War 3's campaign on Xbox One. Looks great on there, and Sam's voice actor is Chloe's voice actor in Uncharted 2/3. Hell yeah!
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -