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GDC 10: Schell: we're heading toward Brave New World photo

At this morning's GDC Microtalks, Jesse Schell elaborated on the basic premise behind his DICE talk concerning the impending "Gamepocalypse," as Schell calls it. Schell finished his DICE talk in March by trying to put a positive spin on the inevitable flood of metagames and the treatment of every aspect of our daily lives as some sort of point-based competition.

That optimism was almost entirely absent from Schell's microtalk this morning. After his DICE talk, Schell mentioned that many people worried that the world was heading toward a 1984 police state. Schell clarified that what we're actually heading toward is much more terrifying: a Brave New World scenario where we all volunteer to be controlled and manipulated by these games and point systems.

"The 21st century will be a war of attention," Schell said. "We have to choose sides." The world can either be controlled by the designers who only want to make money -- the "persuaders," as Schell labeled them -- or these games can be controlled by the humanitarians, and the artists, and the fulfillers. The persuaders can be beaten, Schell said, but only "if we wake the hell up."

"The war is already here," Schell pleaded. "You're fighting in it right now."








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42 comments | showing # 1 to 42
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L G Jargon's Avatar - Comment posted on 03/12/2010 12:22
L G Jargon
ROW ROW FIGHT THE POWER
garethxxgod's Avatar - Comment posted on 03/12/2010 12:23
garethxxgod
I am not a number! I am a person!
Super Drybones's Avatar - Comment posted on 03/12/2010 12:25
Super Drybones
I am a number! I hope it's one that either maker a funny word in LEET or backwards on a calculator.
ryderbackside's Avatar - Comment posted on 03/12/2010 12:26
ryderbackside
Good "The Prisoner" reference.
Bulkmailer's Avatar - Comment posted on 03/12/2010 12:34
Bulkmailer
I wrote a sequal to Brave New World. As you can tell by my spelling it was awesome.
EternalDeathSlayer's Avatar - Comment posted on 03/12/2010 12:35
EternalDeathSlayer
What the fuck are these people talking about? What is the point of this post?

Seriously, elaborate.
Smo5000's Avatar - Comment posted on 03/12/2010 12:35
Smo5000
im a number! not a name! im a part, of your stupid fucked up game! -T.S.O.L.

Schell is nuts, not normal nuts...saggy nuts.

a police-state happening through videogames is hilarious though, i see a Farrelly Brothers movie in the works!
EternalDeathSlayer's Avatar - Comment posted on 03/12/2010 12:37
EternalDeathSlayer
Does this guy actually think people are controlled by big name publishers or something like that?

Seriously?
Chibi_Zero's Avatar - Comment posted on 03/12/2010 12:38
Chibi_Zero
What hell did I just read?
SBC Slam's Avatar - Comment posted on 03/12/2010 12:40
SBC Slam
Typically, I'm not the sort to subscribe to this sort of fear-mongering. The opinions of one man, even when touted as an observation, does not reality make. On top of this, I see no studies done by experts in the field which would suggest anything to this effect, but I'll concede I may not be looking in the right places; however, I think that, at an alarmingly rapid pace, this view becomes more and more relevant. I am ever opening my mind to this sort of thought, and though I'm still not made fearful by it, it makes an alarming amount of sense.
EternalDeathSlayer's Avatar - Comment posted on 03/12/2010 12:45
EternalDeathSlayer
People live in fear of video game publishers?

WTF?

And still Anthony will not elaborate on why this was posted.
readbigwordsisgood's Avatar - Comment posted on 03/12/2010 12:47
readbigwordsisgood
Since we live in a State, that overtly claims it has a historical, "god" given right to be a "policeman" to the world, don't we already live in a 'Police State'?

- the "persuaders" sounds like an analogy to media, advertising and PR firms. Even Government its self has become a Corporate PR firm. Since few people have money enough to be elected when corporations can give unlimited money to fund disinformation campaigns for their opponents.

So this just sounds like he is commenting on current US Fascism. Which is defined as a corporate oligarchy synergisticly working with government to thwart a functioning 'in name only' democracy. ie. Corporations are the 'secret' government.
Lil Jorsche's Avatar - Comment posted on 03/12/2010 12:47
Lil Jorsche
"Please stop with your pretentious articles anthony."

It's not Anthony thats being pretentious. There are actually people out there that are overdramatizing certain videogame related issues like Microsofts Achievement points for instance.

"controlled and manipulated by these games and point systems."

This is already happening, and has been for a long time. Why Schell has felt the need to bring it up now is beyond me. Doesn't seem like an issue to me. Not everyone falls under the category of being easily swayed and controlled. I don't think too many people that read Destuctoid will agree with Schell.
JT Murphy's Avatar - Comment posted on 03/12/2010 12:55
JT Murphy
"Schell clarified that what we're actually heading toward is much more terrifying: a Brave New World scenario where we all volunteer to be controlled and manipulated by these games and point systems."

kylamity's Avatar - Comment posted on 03/12/2010 13:02
kylamity
What he should have said is the war has always been here. Mankind has always had friends and foes.
Chocken's Avatar - Comment posted on 03/12/2010 13:03
Chocken
I think showing the consequences of current trends like this in their most extreme form is worthwhile, even if it's obvious that level of extremity isn't realistic.

It makes it easier to see the dangers if you exaggerate them, even if you do so beyond the point of what we could reasonably expect to happen.

So even if we'll never reasonably end up in such a hellish brave new world type dystopia, we can still see the bad things that are happening and what to do about them more clearly thanks to examples like the one above
HarassmentPanda's Avatar - Comment posted on 03/12/2010 13:09
HarassmentPanda
I definitely haven't followed Jesse Schell's talks, but I find the idea that there is a war between "designers who want to make money" and "artists" to be laughable. If these artists aren't worried about money, where is the war? We have constitutional safeguards in place to guarantee that artists are not going to have their views silenced by the state. So, these artists can continue creating art and not making money as long as they please.

Every single genre of art has good and bad commercial art as well as good and bad non-commercial art; that's never going to change. If anything, we'll see even more non-commercial games as the barriers to entering game design continue to decrease.

Is Schell suggesting that we try to silence these money-hungry designers because he doesn't find their work to be of value? If so, that sounds a bit hypocritical.
LK4O4's Avatar - Comment posted on 03/12/2010 13:19
LK4O4
Please put a link to Jesse Schell's DICE talk in this article. It seems like a lot of people aren't understanding the context of this...
Dynamic Sheep's Avatar - Comment posted on 03/12/2010 13:21
Dynamic Sheep
I've finally gotten around to reading Brave New World, and half-way through the book I'm having a hard time empathizing with Bernard. I'm thinking maybe something at the end is going to happen that'll make me think "This wasn't such a good idea after all.", but as of now, I don't see a problem with a world full of people happy with their lot in life... even if it is the result of brain-washing.
EternalDeathSlayer's Avatar - Comment posted on 03/12/2010 13:22
EternalDeathSlayer
@ LK4O4: Exactly. This just comes out of nowhere. There's a dude talking about video games and a police-state in the same fucking sentence.

And I'm just wondering what the fuck is going on.
Tubatic's Avatar - Comment posted on 03/12/2010 13:25
Tubatic
I guess the concern being the creation of games that are by corporate market amalgamation versus a unique singular vision. I think games production ends up being a melding of the creative visionary and the market savvy business man.

One could say the producer has the power to sway this war: the guy that shapes the final product via the will of his artists and the restriction of his payrollers.

Considering this conceit in terms of work flow, wouldn't the onus be on swaying producers to passionately rally their position as the holders of balance in the working games development world?
Tubatic's Avatar - Comment posted on 03/12/2010 13:28
Tubatic
I'm somewhere in line with EDS: Can't fathom that Schell is carrying an "END is NIGH" sign on his back about this. He's speaking in metaphor,right?

... right?
Anthony Burch's Avatar - Comment posted on 03/12/2010 13:33
Anthony Burch
Link to Schell's DICE talk added. Welcome to two weeks ago.
EternalDeathSlayer's Avatar - Comment posted on 03/12/2010 13:41
EternalDeathSlayer
Sorry Anthony, wasn't trying to be a jerk, really. You must admit that it's kind of ridiculous to expect EVERYONE to have seen whatever you posted two weeks ago.

Thanks for the link. Will now go check it out.
Sentry's Avatar - Comment posted on 03/12/2010 13:41
Sentry
It's not so dire as any kind of -pocalypse, but people really should be more responsible with, or at least observant of, the social/cultural implications of a LOT of the things that have been going down or progressing over the past few years.

Have you ever seen somebody get into a relationship with somebody, and you were pretty sure it wasn't going to work out? Well, some people feel like they're on the outside looking in, and it doesn't seem all that bad to the people living it because it's gradual and contextual.

But, be fair. Status through achievement mongering, blog hits, Twitter followers and everything else is becoming a very big deal in ways that didn't matter at all five years ago.
Anthony Burch's Avatar - Comment posted on 03/12/2010 13:42
Anthony Burch
EternalDeathSlayer:
No, I understand. I literally just forgot to put the link in there.
HarassmentPanda's Avatar - Comment posted on 03/12/2010 13:57
HarassmentPanda
Welcome to two weeks ago? Wouldn't it make sense for you, the author, to make your work more accessible to those of us who cannot find the time to watch every DICE speech. Or are you just worried about getting a post up quickly and making a buck? You sound like one of those "designers" my buddy Schell warned me about.

Also, care to weigh in on the situation? Most of us seem absolutely baffled by what is going on in this guy's head, but you seemed to think it was worth reporting. What is your opinion on the matter?
sirspy's Avatar - Comment posted on 03/12/2010 14:02
sirspy
*grabs his Menacer and Zapper* Where do you want me sergeant?
ryderbackside's Avatar - Comment posted on 03/12/2010 14:22
ryderbackside
I still think its just a fad-like extension of the cult of "Reality" television. We can still opt out of this nonsense. I don't twitter. Colbert does. I enjoy his show, but disregard his twitter. Is he any less famous because a ton of his viewers also don't care about twitter? Of course not. Social currency, or whatever the hell these eggheads are calling it, is still generally earned the old fashioned way, through gained prestige, and whether that's achieved through art or commerce, very little has actually changed. There still is, and probably always will be the born-rich, born-socially-advantageous, and yes, we are all outsiders looking in on those few people. But who cares. All this Brave New World, Apocalypse-mongering is just crying wolf.
HarassmentPanda's Avatar - Comment posted on 03/12/2010 14:34
HarassmentPanda
Ha, wrote my reply before Anthony's went up.

After watching the DICE speech, this post actually makes some sense. However, I can't say this concerns me terribly. I'm the sort that has no problem embracing new technology, but I'm always in search of the "opt out" button.
Necron117's Avatar - Comment posted on 03/12/2010 15:12
Necron117
Huxley, you warned us.

Ford be praised.
comradetrotskii's Avatar - Comment posted on 03/12/2010 16:07
comradetrotskii
I don't understand the use of 'metagame' in the context of the first paragraph, can someone elaborate?
comradetrotskii's Avatar - Comment posted on 03/12/2010 16:13
comradetrotskii
Do you mean that life is a game and that all these different little games we will be playing with advertisers, governments, insurance companies and breakfast cereals are the metagames?
NateT's Avatar - Comment posted on 03/12/2010 17:46
NateT
@ SquawkDerby



This goes for Schell's speech too.
Total Casual's Avatar - Comment posted on 03/12/2010 19:30
Total Casual
Did any of you actually listen to the speech? He meanders a lot at the beginning, and I'd rather read a transcript, but Schell is addressing an important issue. Game-ification of work is a huge way the corporate world will attempt to boost worker productivity, at the possible cost of worker quality-of-life.

The business about toothpaste is silly, and having our grandchildren know what we read doesn't disturb me, but new "life meta-games" would be a huge way for marketers to influence our behavior. I played WOW post-Wrath--I've seen how intensely driven people can be, to complete pointless achievement tasks with no real reward.
El Supremo's Avatar - Comment posted on 03/12/2010 19:45
El Supremo
I don't know, I've always thought that videogames are more like an escape from reality, so, it's kind of ridiculous to expect reality awareness from a bunch of game-junkies.
The Amazing Shenazin's Avatar - Comment posted on 03/13/2010 01:20
The Amazing Shenazin
don't hate the player, hate the game
SomethingGerman's Avatar - Comment posted on 03/13/2010 04:11
SomethingGerman
aww shit, gotta dig up the Guy Fawkes mask again.
Mulk Calathar's Avatar - Comment posted on 03/13/2010 14:27
Mulk Calathar
Self appointed 'Humanitarians' fuck shit up and makes monstrous messes every bit as terrible as the persuaders. What a self righteous, masturbatory, intellectually lazy prick trapped in a messianic juvenile mindset this guy is. The road to hell really is paved with good intentions and bad intentions alike. Wild passiona and soft hearts are NOT a sure path to wisdom any more than commercialism is.

This is the kind of crap attitude that yields grandiose bumper stickers that narcissistically yammer on about random acts of kindness and visualizing whirled peas as though that is all it takes to improve human lives or change the world in a positive way.

Hey game developers: Try making game that your customers actually want and giving them good value while doing so. Then shut up. Don't try to convince your customers that YOU get to unilaterally define good value. Don't try to sell them on some controversial ideological message that only appeals to one sad corner of the population. This industry really is NOT just about you. You are not here to save us from ourselves or bring us primitives the secrets of metallurgy and crop cultivation down from on high. You don't even glow. Make games that we want to buy, tell us about them, and then maybe we'll buy them.
Marsel Kisaam's Avatar - Comment posted on 02/22/2011 01:50
Marsel Kisaam
rather read a transcript cialis online canadian
Rezaur Rahman's Avatar - Comment posted on 04/23/2011 04:34
Rezaur Rahman
I agree with your conclusions and will eagerly look forward to your next update. Saying thanks will not just be sufficient, for the wonderful clarity in your writing.
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lace wigs's Avatar - Comment posted on 05/10/2011 02:11
lace wigs
What the fuck are these people talking about? What is the point of this post?
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