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If you put Peter Molyneux, Ken Levine, Louis Castle, Rusel DeMaria and Chris Taylor -- who looks exactly like Paul Gross -- in a room for an hour and then ask them to talk about if and how games should teach their players positive messages, then you can be sure of two things:

1. It will be insanely enlightening.

2. It will be infuriatingly brief. 

This turned out to be the case, of course, as "Are Games Essentially Superficial? Exploring the Positive Impact Model of Design" both made me think and pissed me off, especially when they stopped taking questions the moment I stepped up to the mic.

Still, though, each designer gave their own very individual views on inspiring positive moral or emotional change in the player. Everybody had something different to say, and by the time it was over I really felt like I knew more about each designer's specific design philosophy.

Hit the jump for a summary of the talk. 

DeMaria opened the talk by explaining just what a "positive impact model" is: it's essentially the idea of creating a game which will be fun and sell well, but which also includes ideas that attempt to inspire positive change in the player's behavior in philosophy. Chris Taylor -- who looks exactly like Paul Gross -- later likened it to watching episodes of The Brady Bunch which entertained, but always had a lesson in the end.

Then DeMaria introduced everyone and, instead of using Peter Molyneux's real name, just called him "Don Quixote." Everybody laughed. DeMaria then asked each of the developers to explain their stances toward the positive impact model.

Louis Castle went first, and spoke of his favorite definition of art: a creative work which strives to effect an intentional emotion for the recipient. He believes games are capable of this, citing the fact that his sons know more about eastern-European history than anyone else their age because of all the WWII games they've played. Castle looks at historically-themed games like Age of Empires as having great potential to educate players while simultaneously entertaining them.

Molyneux was up next, and he showed a completely opposite interest in the positive impact model than Castle. Rather than teaching the player about history and other people, Molyneux preferred to make games which force players to learn about themselves. With games like Fable or Black and White which allow the player to do both good and evil, Molyneux was interested in having players discover just how much evil or good they're capable of.

Chris Taylor -- who looks exactly like Paul Gross -- went next, and talked about his own personal growth from childhood to adulthood. When he was a kid, he ran around his backyard shooting people with imaginary guns; back then, "war was cool." When he later grew up and understood the horror and violence of war, he realized how decided uncool war was, and decided to make games which were, if not vehemently anti-war, at least refused to indulge in the goretastic glorification of it that most other games did. This is why every onscreen character in Total Annihilation was a robot, and why there was no blood in the game whatsoever. When Louis Castle pointed out how weird it was that he tried to make a less aggressive war game named "Total Annihilation," Taylor admitted that nobody else noticed or cared about what he was trying to do in toning down the violence. Taylor felt that games should directly deliver positive messages to the player, using the aforementioned Brady Bunch parallel as an example of a great entertainment/morality combo.

If Taylor was the idealist, Ken Levine was the realist. Before speaking, he pointed out that while Taylor has several sons whom he feels personally and morally responsible for, he (despite being the same age as Taylor) has no kids and stays up until 3 in the morning playing WoW, which made him less qualified to directly deliver moral messages to gamers: "I'm not the guy you wanna look to for a teaching moment." Levine actually expressed a definite distaste for Taylor's idea of delivering direct moral suggestions to the player; he said that direct, this-is-the-way-you-have-to-be storytelling is not only really easy to screw up, but can result in some pretty abominable behavior if the message being delivered isn't actually that moral (think propaganda). Instead, Levine preferred to ask questions of the player: BioShock talks about objectivism, alternately showing its beauty and horror, but it never makes a direct judgement about the philosophy, preferring to simply propose the question. It's ultimately up to the player to decide what to get from it, which makes the experience more personal and more rewarding. 

He also said that while games can get people to think, designers shouldn't expect to immediately spur anyone to action: he mentioned that he cares about the Little Sisters and feels sorry about them, but what about the Nike shoes he's wearing that Little Sister-esque child laborers are making in Taiwan? He said he felt bad about the implications of wearing those shoes, but "they're still on my feet;" you're not gonna get gamers to completely change their lifestyles, so the important thing is simply to start conversation. 

Levine went on to say that authoritarian message delivery doesn't work because he's run into so many people who have interpreted BioShock in ways which Levine couldn't have possibly interpreted (the name "Fontaine" wasn't supposed to be a reference to The Fountainhead, nor was Andrew Ryan's name intentionally supposed to resemble the name "Ayn Rand"). 

Castle spoke again and expressed his hope for improving gamer behavior through socializing and connecting with one another through multiplayer games, citing -- what else -- the Wii.

At this point, DeMaria repeated that the positive impact model necessitates that games still be very fun, have mass-market appeal, and make money so as to reach the largest number of people. Levine backed him up, saying that while changing the world through politically or morally-charged games was a completely noble pursuit, the games industry still ultimately comes down to money. It's very, very hard to decide between making a game that's unusual and message-driven without being fun, and making a mainstream-friendly game which, despite not having thematic meaning up the wazoo, can still please all the shareholders who are trusting you with millions upon millions of dollars, and your development team who are relying on the game's success for their future careers. 

Levine then threw back to Chris Taylor's earlier decision to keep all the blood out of Total Annihilation, voicing his disagreement with it and speaking "in defense of blood." He talked about old WWII movies versus new ones; in something like Sands of Iwo Jima with John Wayne, the people who died simply grabbed their chests, groaned a little, and fell over with no blood. In Saving Private Ryan, people are blown up, shot, decapitated, and slowly stabbed to death. Which film had the stronger moral message about the horrors of war?

Designers like Taylor shy away from blood because, in Taylor's words, he couldn't live with the idea of a single person going out and committing violence over something he created. Levine also disagreed with this sentiment, proposing that violent psychos will find an excuse to kill regardless of what they see or play, while horrible violence can affect innumerably more normal people in a totally positive way. DeMaria took this opportunity to point out that, in doing ridiculous amounts of research for his book Reset, he didn't find a single scrap of evidence proving that violent games make people violent.  Applause ensued.

Molyneux backed up Levine and DeMaria by suggesting that suppressing violence doesn't work. He talked about playing with toy guns as a child, and asked the audience how many of us did the same (everyone raised their hands, and, to my knowledge, nobody in that room had killed anyone). In England, Molyneux said the government banned toy guns, then had to bring them back a while later because banning people from working out those aggressive tendencies in a harmless, imaginary arena actually made things much worse.

Given that literally every single other person on the panel had just stated their disagreement with his no blood policy, Chris Taylor -- who looks exactly like Paul Gross -- admitted that his aversion to creating simulated violence comes from the fact that he has four sons, and would be incredibly disappointed if he couldn't share his work with them because it was so violent. He promised his next game, which he couldn't talk about yet, would be the sort of thing that would make kids want to stay in school, be nice to others, and so on and so forth; right or wrong, Taylor admitted that his kids probably influence his positive impact model more than they even ought to.

Castle then referenced an older game he worked on, Blade Runner (at which point I started clapping madly), and how the game's opening cut scene taught him that inferred or offscreen violent and evil is much more effective than in-your-face gore. Blade Runner opens with a brutal animal massacre and a pedophile shop owner, yet the violence all takes place offscreen and the pedophilia is implied rather than explicit. Castle liked that adult gamers could fully understand what was going on in this scene, while younger children would still react more or less the same way without needing to see something horrifyingly gross.

DeMaria then wrapped up the too-short discussion by once again defending the idea of mass-market positive impact games: he felt that if you make a game that millions of people primarily have fun with and secondarily receive some subversive, subtle moral messages from, then they'll be much more likely to come back to your future games and be much more receptive to your positive messages or questions.

Then it was time for audience "questions." I say "questions" because though the first guy asked a very interesting thing of the panelists, the second guy came up because he said he had a "question" but he just talked about his own career as a screenwriter and how he wanted to change things which wasn't a "question" and basically delivered a huge monologue then sat down despite not having asked a "question" which in turn prevented me from asking my own "question" because his "question" took three minutes to state aloud and didn't result in any response from the panelists because it wasn't a fucking "question."

Anyway, the first dude with a real question asked how the developers dealed with the fact that, in making a game like Black and White where the player has to deal with the consequences of his good or evil actions, those consequences -- along with the definition of "good" or "evil" actions -- were completely designed by simple human beings, and could therefore possibly be faulty from the start.

Molyneux answered this question by citing his very troubles in making the good/evil system in Black and White; if the player did something really evil but nobody was around to watch it, should it count as evil? He eventually answered the question by asking himself and some outside observers if they would feel repulsed by a particular action regardless of context. If they would, then Molyneux defined that action as evil.

From here, Molyneux jumped into a quick discussion about what he's trying with the morality system in Fable 2.  In one of the most interesting digressions I heard all night, Molyneux said that in playtesting the original Fable, he found that 70% of the gamers never did an evil thing throughout the entire game, 20% tried to be evil for a while but eventually found they didn't have the stomach for it, and 10% acted with pure, unadulterated viciousness whenever possible. With that in mind, Fable 2 will include not just a single "good/evil" measurement, but also stuff like a "cruelty/kindness" measurement. If he takes a chocolate bar away from his child before dinnertime, he's acting cruel -- yet since he's doing it to keep his child healthy, he's actually doing good as well. Should Fable 2 actually deliver on this multi-scale morality system, I think it could be really goddamned interesting.

Also, did I mention that Chris Taylor looks exactly like Paul Gross? 

 








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35 comments | showing # 1 to 35
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topgeargorilla's Avatar - Comment posted on 02/22/2008 01:23
topgeargorilla
Yes they are superficial.

But they're fun. I sometimes learn new things from them. That's all I want from them. Is that not enough?
Imako's Avatar - Comment posted on 02/22/2008 01:41
Imako
"Then DeMaria introduced everyone and, instead of using Peter Molyneux's real name, just called him 'Don Quixote.' "

PURE WIN!
The Unbiased Voice's Avatar - Comment posted on 02/22/2008 01:41
The Unbiased Voice
Isn't Chris Taylor the one who made, or at least put his name on the Wing Commander games. I give him the fact that overt violence is at a minimum, but wow. Did he have nothing to do with the back story or mission stories or the concept of killing lucid, intelligent creatures in space. I guess as long as its not people on people, its ok.
HarassmentPanda's Avatar - Comment posted on 02/22/2008 02:10
HarassmentPanda
I hear that Chris Taylor looks exactly like Paul Gross.

Interesting read, is Taylor anti-violent games or does he just take a personal stand against creating them? He seemed to come across as being generally negative toward them on the whole in this piece.

Blade Runner was awesome--wasn't that Westwood Studios (R.I.P.)? R.I.P.)

Also, I believe dealt is the past tense of "deal," not dealed.
manasteel88's Avatar - Comment posted on 02/22/2008 02:18
manasteel88
who the fuck is Paul Gross?


anyways I'm sure many of us sit here and read Peter Molyneux talk about a game feature in Fable 2 with a grain of salt. If Fable 2 doesnt have the popularity feature that was promised in Fable I'll be upset. What I mean is when you're level goes up and popularity goes with it many of the townspeople and children were supposed to mimick your style. Little children were supposed to be wearing your avatars hair cut. This was a feature that he talked about wanting to do and after its release he said they just couldnt.
BlackDove's Avatar - Comment posted on 02/22/2008 02:31
BlackDove
Great write-up. Thanks for it.
Phoenix Gamma's Avatar - Comment posted on 02/22/2008 02:37
Phoenix Gamma
As an Art student, I find myself indulging in both superficial and deep imagery. As such, I think that games are only as deep or shallow as the developer wants it to be. No, they're not essentially superficial, but they don't have to pose all this philosophical bullshit either.

Sometimes you want to explore something deep, and sometimes you just want to blow shit up.
RJG's Avatar - Comment posted on 02/22/2008 02:55
RJG
Holy shit, that dude looks exactly like Paul Gross.

Also, Rev, you're doing some excellent work here. I love it. If I can't have Retroforce everyday, this is the next best thing.
Samit Sarkar's Avatar - Comment posted on 02/22/2008 03:18
Samit Sarkar
I was serious about the “REVERENDTOID” banner when I mentioned it before.

Yet again, I’m jealous of you at GDC, because this sounds incredibly interesting. Also, people like that second guy fucking suck.
mistic's Avatar - Comment posted on 02/22/2008 03:58
mistic
very intresting literature this writeup!

intresting to see the different views... I never realised Total Annihilation was "less violent" because it didn't have blood... I thought the robots were pretty rough on eachother anyways!

funny that one of these devs also mentions that he's afraid that a psycho will play his game and go on a rampage... Even if it might just as well be a matter of reputation, imagine the devs of GTA3 in a few years with their kids at a party and the other parents go like " So what do you do? " and he goes " Yeah I made GTA3 and worked on GTA4 & 5". Surely one of the parents will go "Isn't that that game that set of those guys to kill their whole shool?" <queue awkward silence> and GTA dev goes and hide in the car until party is over...

which is rediculous of course, but I believe they'll know what I'm talking about...
bleep's Avatar - Comment posted on 02/22/2008 04:08
bleep
Interesting, I never thought sands of iwo jima had much moral fiber just a lot of John Wayne acting like an asshole... anyway I think that the degree to which you include realistic violence depends on the type of message you're trying to send, if you're indeed speaking on violence itself then you may need to include realistic imagery to get that message across though if the message is something more subtle then you don't always have to show the decapitations and gore...
WDot's Avatar - Comment posted on 02/22/2008 06:13
WDot
Sure, you may not agree with Chris Taylor's gore philosophies, but he still makes some pretty good games (Supreme Commander, Dungeon Siege). Demigod looks to be pretty interesting too.
wardrox's Avatar - Comment posted on 02/22/2008 06:39
wardrox
Seriously, can you stop posting now? If you keep this up, I'm going to start printing out game designers photos and hanging them around my room, praying too them each night that one day... one day, I will be up there too.

Man, I could read this stuff all day, you lucky cunt for actually being there!

*shakes fist*
buddha bomb's Avatar - Comment posted on 02/22/2008 06:45
buddha bomb
One the most interesting destructoid offerings to date. Good to see an open discussion which balances analysis of games and real world ethics happening at GDC.
Mabec's Avatar - Comment posted on 02/22/2008 07:09
Mabec
To much text, make it less. Or read it for me...
VTSvsAlucard's Avatar - Comment posted on 02/22/2008 08:24
VTSvsAlucard
Oh Mabec, don't be lazy. It's totally worth it. Nice job Rev. The one thing that I'd like to see changed in say Mass Effect or KOTOR is for them to make it harder for you to tell whether you are making the good or bad choice. Or rather, not present it up front... But then again, that could just be me, because sometimes I lose sight of playing as a character and finding out what he is morally, and end up playing as a moral standpoint and finding what he is as a character. If that makes any sense to anyone :P

Anywho, Fable 2!
Rockvillian's Avatar - Comment posted on 02/22/2008 08:25
Rockvillian
People play games for fun. They might feel something while they play, but after all is said and done, the philosophical rambling that goes on in the more intelligent titles becomes something the player (upon finishing the game) uses to sound smart in front of others while justifying their shallow pastime. I've heard and read it plenty of times.

So read this wrong, I love games and these insightful discussions about them, but damn. I'm all for keeping them games, cause I have enough real world topics to debate and discuss about as it is - not these short visits to surreal situations that "ask questions" to the player. Please.

Thanks for the write up, Rev.
Rockvillian's Avatar - Comment posted on 02/22/2008 08:35
Rockvillian
*so DON'T read this wrong. lol

I'm an artist. I have to hear this stuff all day long, and games are my release - like what Pheonix Gamma said.

Carry on :P
DeusPayne's Avatar - Comment posted on 02/22/2008 08:48
DeusPayne
Rev Anthony is my hero.
boylie's Avatar - Comment posted on 02/22/2008 08:55
boylie
Awesome writeup Rev. I've been finding myself going out of my way to find your posts from GDC lately. Someone give this man a raise!

Although I don't really agree with Taylor's personal philosophies, I can totally understand where he's coming from, being a father and working as a game artist myself. You always want your kids to be able to see your work and look up to you (or at least I do), but you can't really do that if it's a super bloody / gory game. I don't believe this is a good reason to essentially 'neuter' the game in order to make it more viewable for your kids, however. If it's a violent game, it's a violent game, end of story. If you're THAT dedicated to making a game your kids can play, then make a children's game. Cutting blood out of a violent game is ultimately a poor design choice.

Also, I think Levine's 'Saving Private Ryan' analogy was right on the money. While violence can sometimes be used just 'for the sake of violence' (I'd say about 90% of games are guilty of this), there are plenty of occasions where it can be used to make you realize how terrible it really is (killing the 2 splicers arguing on either side of the door early on in Bioshock springs to mind).
nademagnet's Avatar - Comment posted on 02/22/2008 08:59
nademagnet
Dude, I totally want to watch episodes of Due South now.

This is great stuff Rev!
MechaMonkey's Avatar - Comment posted on 02/22/2008 09:08
MechaMonkey
Fantastic writeup, and a lot of interesting concepts. Have to say though, it seemed far from infuriatingly brief.
kintaeb's Avatar - Comment posted on 02/22/2008 09:21
kintaeb
I have to say I agree that the statistics Molyneux laid out about how people played Fable were interesting. Was it simply because they were the same way in real life, or was this an early play test and the idea that you had several paths to choose was not known? Either way, that is very interesting, I wonder what the stats on something like KOTOR would be, though you have heavy incentive to be evil.
DryvBy's Avatar - Comment posted on 02/22/2008 09:22
DryvBy
I don't want to be fed positive messages. I get that everywhere. I want the ones that are making these billions of school children kill everyone. Those are the best. So, when is Postal 3 coming out?
monkeyspoon5's Avatar - Comment posted on 02/22/2008 09:48
monkeyspoon5
@manasteel88

He is my father. No seriously, my dad's name is Paul Gross. Just not the one they're referring to.
MrPeenie's Avatar - Comment posted on 02/22/2008 10:06
MrPeenie
Actually they should stick to making games instead of predictions about a social processes they have hardly a clue about. Ie theres strong evidence that "releasing" ones aggression doesnt work.
Gyrael's Avatar - Comment posted on 02/22/2008 10:24
Gyrael
Very interesting. I agree that ultimately the player has to take out his own conclusions.
LarkOhiya's Avatar - Comment posted on 02/22/2008 10:27
LarkOhiya
now THIS is something I wish I could have been at GDC to witness.
Aaron Mxy Yost's Avatar - Comment posted on 02/22/2008 10:38
Aaron Mxy Yost
Very interesting discussion... I think everyone has good points about why they make the games they make. While I don't agree with all of them, it's great that different developers all have these varying philosophies, giving gamers more choices.

Also, I want Blade Runner to come to Gametap.
Bob Muir's Avatar - Comment posted on 02/22/2008 11:04
Bob Muir
Bitter much about that non-question asker?
Holyetheline's Avatar - Comment posted on 02/22/2008 11:12
Holyetheline
Oh wow. That was awesome. My favorite part was the comparison of the little sisters to nike sweat shop workers. That really hits home. Frickin awesome article!
kaciesaurus's Avatar - Comment posted on 02/22/2008 12:22
kaciesaurus
if the message is something more subtle then you don't always have to show the decapitations and gore...

-I think in a game world driven by violence and gore this can actually make the message less subtle.


I actually did feel bad when I was trying to be evil in Fable - I hope they make the moral decisions less obvious, but I guess that's kind of hard.
ockasee's Avatar - Comment posted on 02/22/2008 12:57
ockasee
@The Unbiased Voice

No, that's Chris Roberts
Anthony Burch's Avatar - Comment posted on 02/22/2008 14:24
Anthony Burch
A note:
The article itself is really long despite the talk being pretty short because I essentially summarized every single comment each person made. Everytime they opened their mouths, I tried to break down what they said.

For YOU.
SpecOps17's Avatar - Comment posted on 02/22/2008 16:25
SpecOps17
Very interesting discussion. Does anyone know if there is a video of this anywhere?
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