Quantcast
GameStop turning its customers onto digital content - Destructoid

DestructoidJapanatorTomopopFlixist



GameStop turning its customers onto digital content


8:30 AM on 01.30.2013
GameStopGameStop turning its customers onto digital content photo



With its efforts shifting into the digital distribution market, retailer GameStop reveals that it has converted a number of its customers onto the idea as well. In fact, half of the customers who have bought digital content from the retailer were doing so for their first time, a trend that Brad Schliesser, GameStop's director of digital content, hopes will continue. 

"I always believed if all we did was take customers who were shopping at the Microsoft storefront or the PlayStation storefront and make them our customers, that doesn't benefit the whole," Schliesser said in an interview with Gamasutra. "If we were going to be a significant player in the content market, we had to widen the pie."

To achieve that goal, GameStop sells voucher codes to customers who wish to obtain digital content, a tactic aimed at attracting consumers who either do not have a credit card or aren't comfortable with buying digital content directly through their console.

Xbox 360 currently accounts for 65% of GameStop's digital sales, with PlayStation 3 racking up roughly 30%. Other platforms, such as Valve's Steam service, top it off, though Schliesser notes those numbers are rising.

GameStop Positions Itself to Survive in a Growing Digital Age [Gamasutra]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Digital Distribution

1:30 PM on 03.25.2014
Thief, Tomb Raider, and more half price on Xbox Live

Xbox One deals straight from the console's digital marketplace itself are a welcome sight indeed. This week's Xbox Live sales are available to Xbox 360 and Xbox One owners alike from March 28 - 30: Thief (50 percent off), Tom...more



6:30 PM on 03.18.2014
GOG.com adding Linux support this fall

GOG.com and Linux seem like a perfect couple but, last we heard, the digital distributor wasn't planning on supporting the operating system in the foreseeable future. Heck of an update on that front: Linux support is now plan...more



7:00 PM on 03.14.2014
Save up to 90 percent in GOG.com's new bundle sale

It's Friday, so rest assured GOG.com has discounts to peruse. Now, there's a traditional sale, with standalone discounts on games like Shadow Warrior ($9.99), Amnesia: A Machine for Pigs ($7.99), and Deadly Premonition: Direc...more



View all Digital Distribution






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more