In a marketplace that is increasingly moving away from brick and mortar distribution of games and with an industry dead set on getting their piece of the profits from the used market, GameStop is in an interesting position. They're still the biggest game in town but they can clearly see the writing on the wall as well as anybody else and they're going to have to find new streams of revenue. While they have long made a point of selling their own branded, third-party peripherals wherever possible, this is the first time they have ever attempted to compete with console manufacturers by offering an alternative device to play games on.

And it could be wildly successful. Putting iPads in the store is a stroke of genius, as the GameStop tablet would almost certainly be priced very competitively. Placed side-by-side with an iPad in a store dedicated solely to games (and catering to a customer base with that product in mind), GameStop offering cloud gaming services on a portable basis with a familiar controller may be quite compelling indeed.

GameStop chooses Android for own-brand gaming tablet [GamesIndustry.biz]