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GameStop controls 21 percent of the U.S. gaming market photo

"The GameStops in DC are really ... crappy. They're in a really bad part of town. There's, like, bars on the windows and shit." -- HarrasmentPanda, DC/Bmore NARP, May 2, 2009

Evidently the rest of the country doesn't share Panda's fear of GameStop as they have control of 21 percent of the gaming market in the U.S. Gamasutra came up with the numbers in an expose on the company they are conducting and say that the other 79 percent are sold mostly by chain stores like Best Buy and Walmart. The number isn't quite official either as those chain stores don't group accessories and PC games in their gaming sales while GameStop does.

Still even with the slight mathematical guessing game that Gamasutra had to do the number is interesting. For me it seems a little low since I've always seen GameStop as an evil corporation controlling most of the world. Plus, the way devs talk about you'd think they had a 99 percent share of the market or something. Then again 1/5 is a pretty big slice of any pie. MMMMM, pie.








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Matthew Razak is Destructoid's Associate editor and co-founder of film site Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife. Likes Games! Movies! Hats! Meet the rest of the team



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21 comments | showing # 1 to 21
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whormongr's Avatar - Comment posted on 05/03/2009 10:07
whormongr
makes sense for the brick and mortars for the numbers, but I do get a lot of games through random smaller companies via amazon and/or places like buy.com and such since when you are buying online they usually have the better prices
Tubatic's Avatar - Comment posted on 05/03/2009 10:09
Tubatic
The one around the corner from me in Baltimore has bars too. Can't tell if they're open half the time...

Its cool once you get inside though.
Ceallach's Avatar - Comment posted on 05/03/2009 10:27
Ceallach
I avoid Gamestop whenever possible.I never preorder since I never know if I'll even be at home when a game comes out, and the rare occasion when I am, they dont have copies if you didnt preorder. Also, being harrassed about preorders and dealing with the kids running around is annoying.
Zanduar's Avatar - Comment posted on 05/03/2009 10:37
Zanduar
That is probably a low number. They probably aren't accounting for used games sales.
killias2's Avatar - Comment posted on 05/03/2009 10:59
killias2
"That is probably a low number. They probably aren't accounting for used games sales."

How would they not account for used game sales? That's like 99% of their sales?
Jetsetlemming's Avatar - Comment posted on 05/03/2009 11:03
Jetsetlemming
Correction: 21% of the US CONSOLE games market. The Gamasutra figures explicitly ignores accessories and PC software.
If you're taking the total gaming market, which includes Actiblizzard's $15 million/mo WoW income, then this suddenly becomes far less.
Jetsetlemming's Avatar - Comment posted on 05/03/2009 11:04
Jetsetlemming
er, $225m, not 15m. Forgot to multiple users by fees.
killias2's Avatar - Comment posted on 05/03/2009 11:08
killias2
Oh Blizzard... I'd hate you if you didn't ROCK SO HARD!
aaronf's Avatar - Comment posted on 05/03/2009 11:15
aaronf
I don't get all the GameStop hate. I've had generally good experiences. There are good stores, there are bad stores, just like every other company that exists. Typically it's a reflection of that store's management rather than the chain as a whole.

GameStop employs thousands of workers, and the used game market lowers the cost of entry for many people who would otherwise not be able to afford games ($60.00 price tag for new games is a large hurdle to overcome for many people).

All in all, I think GameStop's existence is a benefit to the gaming community as a whole. I know it's "cool" to hate corporations right now, but all the anti-corporate rhetoric doesn't measure up to reality .
killias2's Avatar - Comment posted on 05/03/2009 11:26
killias2
@ aaronf

Yeah, I think it gets a little excessive too. Especially when you talk about somewhat older games (like PS2 and Gamecube games these days), Gamestop really does a service. Without it, prices would be higher, no doubt.

I think it's a little shitty that they don't try harder to hold more new games in stock, but there are thousands of ways to get new games. Also, if you don't want to buy used games, you don't have to.... Gamestop isn't holding a gun to people's heads or anything.

Granted, they can be shitty about which games they sell people and such. That's why you just need to be your own advocate.
akathatoneguy's Avatar - Comment posted on 05/03/2009 11:35
akathatoneguy
I agree with killias2 that they provide a good service with older games.

However, I refute aaronf's thinking that GameStop makes gaming affordable for those that normally wouldn't be able to buy games. A $5 price drop on a $60 game makes it somehow suddenly affordable? GameStop is greedy as shit. They literally make $30 per game for doing NOTHING but scanning a game into the computer and putting it on the shelf. They could stand to sell used games for less, and then your argument would hold some weight.

$5 less than new price is an insult, and I can't believe people ever go that route when the new version is available.
GuitarAtomik's Avatar - Comment posted on 05/03/2009 12:00
GuitarAtomik
Considering they are ONE company that holds 21% of the market share against all other companies combined, that is not a low number. Apparently Wal-Mart has an even bigger market share but the difference is that Wal-Mart doesn't sell used games.
Qraze's Avatar - Comment posted on 05/03/2009 12:10
Qraze
in Boone NC we have two gamestops, one in the tiny little mall of Boone and the other is almost right next to the walmart not even a 1/4 mile from the damn mall. they always have done right to me except when i had pre-ordered ut3 (ps3) and they didn't have it when they said they did, other than that nothing. i get some gems there whenever i do go though.
Chronic Logic's Avatar - Comment posted on 05/03/2009 12:49
Chronic Logic
I thought gamestop would be at least 50% of the market. But then again they are competing against big box stores. Still that's a huge chunk of the market.
Excel-2011's Avatar - Comment posted on 05/03/2009 12:59
Excel-2011
I've never had a bad experience at GameStop either. Maybe it's because I personally know at least one person at each GameStop I regularly frequent.
Darren Nakamura's Avatar - Comment posted on 05/03/2009 14:13
Darren Nakamura
They mention that GameStop accounts for 21% of NEW software sales. I think that is the main issue for what you think to be an underestimate. It's still the #1 go-to place for used games.

I am curious to know if Amazon is included in this study, or just brick-and-mortar retailers.
luvmysegadc's Avatar - Comment posted on 05/03/2009 14:41
luvmysegadc
While I do not doubt that many of you have had good experiences dealing with GS, I've always done my best to avoid them for one simple reason: PRICE.
As for the sales figures listed within Razak's post, my gut says it has more to do with parents who aren't well educated about their options and tend to cave in with a combination of not knowing their shopping options and the wants of their children -- "I want it, Mommy! I want it NOW!"
Bacchus's Avatar - Comment posted on 05/03/2009 17:40
Bacchus
Anyone who hates on Gamestop because of trade in value and used game prices is missing the point. Convenience is the name of their game. Luckily for them, most people are too lazy or impatient to look online for used games. Your average game consumer would rather trade in their games for less than maximum value than have to keep up with Ebay auctions. The hardcores get all up in arms because they know better deals are out there. Bottom line - if you can get a better deal elsewhere, go get it and stop complaining about Gamestop on them internets!
Kyousuke Nanbu's Avatar - Comment posted on 05/03/2009 18:19
Kyousuke Nanbu
I've had nothing but good times there, I know everybody and they treat me well, they even give me stuff I didn't ask for, just today I picked up the Wolverine game and they gave me a Bionic Commando thing, the pre-order code for the special room(I didn't pre-order) and the Hammerin Hero figs, not the first time they've done stuff like that for me either.
akathatoneguy's Avatar - Comment posted on 05/03/2009 21:23
akathatoneguy
@ Bacchus-

Well, I would say that rather than "missing the point", for me the trade-in value and used game prices *are* the point. I can't really go for the convenience thing, since Best Buy is just as convenient, and the Gamer Zone program ends up giving you almost as much back in certificates as you would save by buying used games. And checking weekly ads or taking a quick peek at Cheap Ass Gamer isn't that difficult. I don't sell my games, really, but I can see the appeal of getting rid of them for cash or credit *that day* instead of waiting or doing the eBay thing. Fair enough.
Bodb's Avatar - Comment posted on 05/04/2009 00:58
Bodb
I kinda wish I lived near a Gamestop, so I could obsessively hoard preorder bling. I'm such a consumer whore.
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