Damn. I knew that there would be the dedicated few to jump on board with Activision's Call of Duty Elite social program, but this is already bigger than I thought it would be.
In an earnings call it was revealed that GameStop alone sold over 600,000 Call of Duty Elite subscriptions.
"In the case of Call of Duty: Modern Warfare 3, we worked closely with Activision, Sony and Microsoft to pre-order and deliver nearly 600,000 instances of the Modern Warfare Elite DLC to date," said GameStop president Tony Bartel. "This places the launch of Elite as one of our top 10 launches of the year so far."
Top 10? This isn't even a physical product! GameStop says that their research shows that half the DLC they sell is to people that have never bought DLC before. If nothing else, these numbers show that a brick and mortar retailer can move into the digital world without worry.