I may have bitched in the past about poor or overzealous service, overcrowded retail locations or employees that all look strangely alike when talking about GameStop in the past. But honestly, this is bad news for GameStop if it means what I think it means. Maybe I had complaints before, but at least I knew I could rely on them when I had to buy Persona 3. Now according to a recent meeting between GameStop corporate and Lazard Capital Markets analyst Colin Sebastian, GameStop's focus for 2008 has changed. Here's some of the brainwash talk:
"...Management indicated that the company is making progress in broadening its consumer base as videogames move into the mainstream, and there is broad consumer demand for Nintendo platforms (Wii and DS)...We note that merchandising to a broader consumer audience will remain a strategic priority for GameStop into 2008."
GameStop has mentioned retooling the store layouts before, saying "it is no longer only the hardcore gamer who knows exactly what he wants." Talk about foreshadowing. These sods open an average of 500 stores a year, so expecting them to care about the needs of the core gamers is like waiting for a cafeteria worker to come heat up your cold soup.
I expect GameStop could very well go the way of Nintendo, aiming to please the new demographic they have captured with the Wii. Two words for you, people: total disappointment. Also, if any of you GameStop employees come after me in the comments, may your God help you if you try to explain some tripe to me about why this is a good thing without having your proof at the ready.
[Via Next-Gen.Biz - Thanks, Jonathan]
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I do all my gaming through gamefly, the "keep it" function is a cheap gamer's delight. I just got rock band for $35.
Gamestop has always sucked, and now it's just getting suckier.
They were the only place around that carried games like Disgaea and Killer 7.
Doesn't really bother me too much, though, there's always best buy, and the internet.
Seriously, this is why whenever I need a "hardcore" game, I go to my local game shop. The guys there know where to find anything I need, and the prices are ALWAYS better than Gamestop
There is NO fucking hardcore/casual divide. That shit is a trend and a myth and anybody who believes in it is a fucking moron.
Translation: Most casual gamers will be bamboozled to buy more shit from them than hardcore gamers.
BTW: Gamestop sucks.
And ya know what? You're right! They do all look oddly similar. In the one in my hometown, three of the employees have the same name as well.
Agreed, the whole classification of hardcore/casual is just buzzword bullshit. In the context of the article, it means Gamestop is going to drop risky games such as no more heroes, shadow of the colossus, or anything else that strives to be original.
Not really. But seriously, that's pretty stupid.
The Wii, so far, sells the most systems but we all know what its attach rate is like. Most people seem perfectly happy just with Wii Sports. GameStop's jumping on this stupid bandwagon and I hope it bites the chain in the ass.
I'm not going to worry about this until I actually see my local GameStop/EB Games stop stocking "hardcore" games. I actually really like my two local stores because they're the only place I can get old PS2 and GameCube games in person.
If it does screw all that up, well... shit.
But you have to expect it. They don't make too much of a margin on games, peripherals are where its at. And who buys peripherals, magazines, game guides, and other useless shit? Casual gamers/people buying gifts for a gamer. Who doesn't buy all that shit? People who hate Gamestop (i.e. "core" gamers).
This is of course nothing new, go through any entertainment industry and you will find the same - monthly comics bought by the loyalists, graphic novels bought by far more. Summer blockbusters watched by millions, Coen Brothers films wtached by loyalists. Girls Aloud bought by millions, Radio head bought by loyalists.
Both markets work and one doesn't interfere with the other. There is no problem and I wish people would stop getting worked up about something which is perfectly normal.
Either way if you find an obscure game coming out you always can just reserve it....I mean they throw that down at you might as well use it.
Even then, with a lot of 8-bit/16-bit/even 32-bit games finding their ways on current gen downloads or portables, it isn't like you NEED Gamestop to find some classic game. Unless you "gotta have" that SNES version of Ballz. Not that they'd stock that either.
seems kinda of odd though. It seems to me that casual gamer is the kind that is likely to buy 1-5 games in a year. I've alot of friends in that casual niche who bought a wii when it came out and actually haven't bought any games for it. they play a little wii sports here and there, but the more or less don't touch the thing at all. on the other hand, the more "serious" gamer likely buys 1-5+ games in a month.
I kinda wish the opposite would happen (and yes this is but a pipe dream due to how corporates work; expecially gamestop and how they want to make as much money as possible) in that we would not carry the carnival games and the bargain bin of crap that is most of the wii lineup.
Buy from smaller retailers, both in store and online. You're doing a good thing by doing so anyway.
There is NO fucking hardcore/casual divide. That shit is a trend and a myth and anybody who believes in it is a fucking moron.[/b]
Crap! You keep saying stuff like this and I'm going to have to start agreeing with you Jim...
*checks to see if Beelzebub is handing out snow cones down below*
Although it annoys me when I ask someone "Do you have this game?" And they tell "Only for pre-orders" then I ask another employee and they tell me that they have a plenty in stock.
Gamestop USED to be GREAT for pre-orders, wait that was EBgames (Gamestop still used paper slips back then which meant your preorder could get lost, which was bad). Remember when they actually used to call your house to tell you that a game was in instead of having an automated voice do it? I was getting such good service from them that one day I actually had people from a gamestop store call me to talk to me about games that I might be interested in preordering, this was several years ago though.
I also notice a disturbing trend about Gamestop employees, they ALL seem to have the exact same personality and they are almost the same size and look almost the same too, and this is across many stores. Its like they only hire a certain type of person for the job. Its like Gamestop has brainwashed a whole section of our young people!
As far as the original article, I think they have already alienated their hardcore audience with their policies, selling opened games as new and selling used games in very poor condition without the cover and manual. Most of the smart people have moved on to shopping online because its just a better experience and less hassle all around. The only people that are left are the ones stupid enough to fall for gamestop's ploy of buy more trade more, so thats all they have left to cater to.
But now it makes sense, if the games of the Wii and the DS have a low attach rate that means that gasp, people will trade in more games for measly store credit then people will buy more games and trade them in and the cycle continues!
Gamestop = teh retarded.
My bf and I counted; we've bought about 20 games (spanning two psps, the Wii and two 360s) since last August; if we counted the time he got his 360, and then when I got mine, that number gets really, really close to 50. Why do they want some putz who buys maybe two Wii games a year over us? Are they even considering the customers who also buy xbl time, or new controllers, or whatnot?
I know where I'm not going to be buying my ps3. * grumbles * Idiots.
NO.
what the hell is a casual game anyways? This segregation needs to stop, it's going to alienate a lot of people and I think its creating a lot of false motivation for both 'camps' also. Just make a game you want to make, play a game you want to play. As for gamestop, they will continue to stock what sells, simple as that. I don't think they're suddenly going to have mass shortages of shooters, bigger deal than this needs to be.
Anywho, I'm a Gamestop employee. I really doubt that this will change much of anything, and is being blown completely out of proportion. We're still gonna carry Neo Geo Battle Coliseum, and Fire Pro Wrestling and all those obscure titles that no one noes exists. Having a bigger "focus" on the DS and Wii would be great though... since we never ever have any of those games/systems in stock. It's a sad fact, but, Carnival Games and Mario and Sonic at the Olympics out sell Mario Galaxy 9 times out 10, in my store at least. It's just good business to stock what people buy.
I seriously doubt that we'll just drop the "hardcore" gamer though. I have no evidence other than those games DO sell, but not a lot. Which is why we only get 3 (or less) copies of each. Carrying any less than would cauw3 Gamestop to lose money... and well it's freaking Gamestop and we know how much they love money.
although things might get better if they market this casual thing right.
I can careless of the free stuff cause its always a bunch of crap and customer servicce really sucks their. I always here gamestop complaints and all their BS people they hire. Hireing a bunch of Taco Bell Rejects and High School Drop outs. I had t o work thier cause i had no choice and i was in college. So to hell with gamestop. I ll take my money else were.
Stocking retro (actually anything pre-last generation) games. I want NES/SNES/N64/PS2/Dreamcast games? Look someplace else.
Pricing
Giving me a good reason to come back. Between excellent customer relations and the fact that the people that work in my local game store (as opposed to my local GS/EB) actually know what the fuck they're talking about.
For these reasons and many more I may occasionally browse a GS, but very rarely give them my business.
Honestly there are very few people in my area that go looking for the Persona 3's (and most if any are the employees of the store), its mostly SOCOM's, and HALO's that the main consumer wants, you can judge by what you hear other patrons of the store talking about when they are buying games. However this is nice for me because it means that I have a full rack of RPG's to choose from!
It's vaporware planning at this point. Good luck with that!