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Gamer stereotype used to discourage 'gay' as an insult photo

Next time you want to say "That's so gay," you might want to instead consider, "That's so gamer guy who has more videogames than friends." That's what anti-homophobia outfit "ThinkB4YouSpeak" has done, using a typical gamer stereotype as part of its poster campaign to discourage use of the word "gay" as a derogatory term.

The idea of the campaign seems to revolve around replacing the term "gay" with other negative stereotypes in order to show how ridiculous the whole practice is. A most noble effort, although it makes the posters look more like they're just attacking other social outcasts or figures of fun, rather than protecting any other group.

Nevertheless, homophobia is distressingly rampant on online gaming platforms like Xbox Live, where people who truly do have more videogames than friends are able to hide behind the wall of anonymity and express their backward opinions about gay people and women, so it's rather fitting that they're being used in this campaign.








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139 comments | showing # 1 to 50
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next 50 comments

Niero's Avatar - Comment posted on 08/12/2009 15:03
Niero
That's so video game blogger of you to say!
Jon B's Avatar - Comment posted on 08/12/2009 15:04
Jon B
Well, I do have a redonkulous amount of games, so that ad is kind of correct.

Still, I doubt xbl kiddies will give a shit about these ads, so pretty much a waste of money.
-PL-'s Avatar - Comment posted on 08/12/2009 15:05
-PL-
I have more games than friends... but I have at least 100 games.
SnakeDude4Life's Avatar - Comment posted on 08/12/2009 15:05
SnakeDude4Life
That's very communist of you say that, comrad.
morbid-82-'s Avatar - Comment posted on 08/12/2009 15:07
morbid-82-
this is gay
Laird's Avatar - Comment posted on 08/12/2009 15:08
Laird
As a person who has more video games than friends, I find that highly offensive.
Nic128's Avatar - Comment posted on 08/12/2009 15:09
Nic128
These ads are like BAM : you're stupid. Win.
Nic128's Avatar - Comment posted on 08/12/2009 15:09
Nic128
These ads are like BAM : you're stupid. Win.
mrplow8's Avatar - Comment posted on 08/12/2009 15:09
mrplow8
Those "don't say gay" commercials are gay. When they make gay commercials do they know what they make? Knock it off.
Low-fi Boy's Avatar - Comment posted on 08/12/2009 15:09
Low-fi Boy
Yeah I agree with Jon B. People have been saying 'Gay' as an insult for years, a little campaign isn't going to change that by and large.
Kadgi's Avatar - Comment posted on 08/12/2009 15:10
Kadgi
Excelent. I do so think that it might be misinterpreted, but it's a great effort. I can't stand f*g or gay curses on forums and the complete acceptance they have in the community. This really has to stop, the same way racism got tolled down.

Is "tolled" a word?
Dimnos's Avatar - Comment posted on 08/12/2009 15:11
Dimnos
I have gay friends who say "Thats so gay". I dont understand the world anymore. :(
mrplow8's Avatar - Comment posted on 08/12/2009 15:11
mrplow8
I actually do have more games than friends, but I don't think that that's necessarily a bad thing. Given the opportunity, I'd probably be willing to trade some of the friends that I do have for more games.
Darren Nakamura's Avatar - Comment posted on 08/12/2009 15:14
Darren Nakamura
I try to stay away from calling stuff "gay" pejoratively, but sometimes some stuff is gay, like rainbow-colored unicorns. Is it bad to call that stuff gay?

Also, I have more video games than friends. Like, A LOT more. It's not that I don't have friends, it's just that I have a lot of games.
Not Gabe Newell's Avatar - Comment posted on 08/12/2009 15:14
Not Gabe Newell
Well considering I have about 20-60 games for each system depending on which one it is and nearly every system made then that would be true.
Kadgi's Avatar - Comment posted on 08/12/2009 15:14
Kadgi
I have black friends who say n**ga, doesn't mean its ok lol. Still, strange world.

Btw, a little campaign might not change the world, but what should we start with, a nuclear war?
F Whipple's Avatar - Comment posted on 08/12/2009 15:14
F Whipple
That's so BIAS of you jim
Havoc Fang's Avatar - Comment posted on 08/12/2009 15:14
Havoc Fang
Ain't gonna work for a lot of people. Calling someone/something/somewhere/etc 'gay' has just become a real-life meme. Gay has just become the norm for 'That isn't so great'. Maybe it's bad, but it's still imprinted in the minds of everyone (Or, at least, everyone this generation?).

Calling someone/etc a 'faggot', on the other hand, might be easier to stop. Isn't as ingrained in people's minds, methinks.
kefkaesque's Avatar - Comment posted on 08/12/2009 15:16
kefkaesque
I have a good number of friends, but games are a hell of a lot cheaper and it's easier to find awesomed ones.

So yes I do have more video games than friends, which isn't that bad seeing how I have 100 or so games.
electrikmayhem's Avatar - Comment posted on 08/12/2009 15:18
electrikmayhem
I was watcing TV the other day and I saw the commercial where Hillary Duff pops out of nowhere, lecturing these girls about saying "that's so gay". I thought to myself that maybe people would take it more seriously is an actual gay person talked about how offensive it is. Until I hear someone who's actually a homosexual say that they find it offensive, I don't really care. It's the same as non-retarded people who get pissed off when you say something's "retarded".
Genius's Avatar - Comment posted on 08/12/2009 15:18
Genius
I have more games than friends, so what lol.
Cartman's Avatar - Comment posted on 08/12/2009 15:20
Cartman
I have more friends because of videogames.
ButcherPete's Avatar - Comment posted on 08/12/2009 15:21
ButcherPete
What the hell Destructoid? This is old news.
Kyle MacGregor's Avatar - Comment posted on 08/12/2009 15:21
Kyle MacGregor
I really don't like how they used a negative stereotype to fight for their cause. I totally support them 100% in why they're doing what they're doing, but how they're doing it is unsavory.
mrplow8's Avatar - Comment posted on 08/12/2009 15:21
mrplow8
I stopped calling things gay back when I was in Middle School, but these stupid ads make me want to start saying it again just to spite them. Sort of like how those stupid ass Truth.com commercials make me want to start smoking.
donkeykong's Avatar - Comment posted on 08/12/2009 15:22
donkeykong
Normally I'd side with the gay folk but... there's a lot to consider that previously I probably wasn't.

Queer doesn't mean homosexual, it means unusual. I think. And a long time ago, gay meant happy, and the gays were called sodomites or something like that. I wasn't there, I'm not sure.

This is where everyone who loves to shout about how gay everything is say "I don't mean it like homosexual, I'm not talking about them at all, I'm just saying that shit is gay" or something like that. And then the opposing debate team would say "it doesn't matter what your intention is, you cannot deny the collateral damage your words are bringing. Please reconsider".

The whole thing isn't good enough for me anymore though. I've been trying and I just can't seem to find a word that could accurately replace the meaning they seek every time they use the word gay.

It's like the difference between saying something is awesome or it's cool, or it's stellar or dope or bad-assicle. They're all positive but they aren't interchangeable. Gay has been in use long enough now, in the realm of saying shit sucks or it's balls... that it's taken on a specific range of meaning for itself which is more or less universally agreed upon. No one says their mom's cooking is gay, for example, no matter how bad it is and no matter how derogatory they intend to be as they describe it.

How can we ignore this? I'm finally a converted man. I can finally use gay as a negative modifier. I feel liberated. Gay people who don't like it are gay.

Ugh... I don't even want to post this. i'm clicking "add comment" with utmost hesitance.
Xhumation's Avatar - Comment posted on 08/12/2009 15:23
Xhumation
Insulting other social groups is not a the way to get respect for a cause.

I see what they're trying to do I just think they're doing it wrong.
somesthetic's Avatar - Comment posted on 08/12/2009 15:23
somesthetic
How many friends and how many games do the average person have? Unless a person is buying, playing through, and then immediately selling games, it seems likely that every gamer has more games than friends.
Exquisitor's Avatar - Comment posted on 08/12/2009 15:24
Exquisitor
@Donkeykong
If Destructoid didn't want us to unknowingly shove our collective feet in our mouths, they'd have put an edit button into their commenting system.
Rockvillian's Avatar - Comment posted on 08/12/2009 15:26
Rockvillian
About as confusing and misguided as anti-pot marketing...
Drachula64's Avatar - Comment posted on 08/12/2009 15:26
Drachula64
This article is so gay
Stahlbrand's Avatar - Comment posted on 08/12/2009 15:26
Stahlbrand
Yeah, lets increase negative stereotype variety rather than trying to reduce quantity, Thats so miserly-and-drunken-Irish.
TheBrain's Avatar - Comment posted on 08/12/2009 15:28
TheBrain
Eh, doesn't upset me much. Seems like they could come up with a more concise stereotype, though. Doesn't quite roll off the tongue.
Excel-2011's Avatar - Comment posted on 08/12/2009 15:30
Excel-2011
That's was genius.
StingingVelvet's Avatar - Comment posted on 08/12/2009 15:30
StingingVelvet
If having more games than friends is lame, I'm super-duper-lame.

I think having like 200 friends is pretty rare though... and I have kept every game I have bought over 20 years.

In other news, my homosexual friend Dan is always the first one to say "gay" and "fag" when talking... it's not the language, it's the intent.
LilJimmyNordin's Avatar - Comment posted on 08/12/2009 15:31
LilJimmyNordin
Am I supposed to be offended by that? Gay.
kelvinc's Avatar - Comment posted on 08/12/2009 15:32
kelvinc
I imagine the result of this campaign, if done large enough, would be:
1) Some people will continue using "gay" as a pejorative because this whole idea is dumb.
2) Others will say "gay" more often just to get a kick.
3) More immature people will switch over to "faggot" to look really rebellious.
Anyone that is bleeding-heart enough to care about this nonsense wouldn't use "gay" as an insult in the first place.

Honestly, this ad seems to be saying that we shouldn't use gay because it's overused and we need some better insults based in actual stereotypes.
Soulwax's Avatar - Comment posted on 08/12/2009 15:33
Soulwax
That's so Raven.
daysocks's Avatar - Comment posted on 08/12/2009 15:33
daysocks
I have a lot of friends. I have more videogames. It's not exactly hard to get videogames, especially if you like buying preowned and online. You can accumulate a lot very quickly. Friends not so much.

I get what they're trying to do, but way to miss the mark somewhat.
falinter's Avatar - Comment posted on 08/12/2009 15:36
falinter
Yeah like alot of people that have already said here it doesn't even matter if the person thats saying it is gay or the person they are saying it to is gay.
"Gay" is just something people default shout when acting like an idiot.
atastysammich's Avatar - Comment posted on 08/12/2009 15:36
atastysammich
OH. I didn't even realize that was the point of it the first time I saw the ad.
Vanilla Gorilla's Avatar - Comment posted on 08/12/2009 15:37
Vanilla Gorilla
Two wrongs does not a right make.

Also, this article is gay.
Holyetheline's Avatar - Comment posted on 08/12/2009 15:38
Holyetheline
Seems like what they're doing with this is sort of an oxymoron. They should replace it with "That's so glam!"
TheDreadHawk's Avatar - Comment posted on 08/12/2009 15:39
TheDreadHawk
Censorship should burn in hell. Let people say what they want.
Super Drybones's Avatar - Comment posted on 08/12/2009 15:39
Super Drybones
If it were up to me every gamer tag would be accompanied by the users home address. Sure a few people would get raped and murdered, but the little kids would STFU once and a while.
raikoh05's Avatar - Comment posted on 08/12/2009 15:40
raikoh05
attacking other people is a pretty gay way of defending gay people.
Cartman's Avatar - Comment posted on 08/12/2009 15:41
Cartman
Do you like fishsticks?
KIDA26's Avatar - Comment posted on 08/12/2009 15:44
KIDA26
If my gay friends can say "that's gay".. then so can I. Go fuck yourself thinkb4uspeak... nice 1337 n@m3 you homos.
Elsa's Avatar - Comment posted on 08/12/2009 15:45
Elsa
People that use the term "that's so gay" are not necessarily homophobic... a distinction has to be made between common lexicon that is encouraged by current music, movies, and tv shows (where it's commonly used on shows like South Park and Family Guy) and actual homophobia. In some TV shows, prominent gay characters even use this phrase.

Ironically, the expression is generally used by younger people who are probably far less homophobic than the religious/political right who don't watch those shows and and rarely use this type of phrasing.

In the words of Elenore Roosevelt "No one can make you feel inferior without your consent." Maybe they should be teaching that in schools instead of making fun of other stereotypes.
Naim Master's Avatar - Comment posted on 08/12/2009 15:45
Naim Master
They should say no friends...

@cartman
Do you, do you like putting the in your mouth?
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