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Gamer Grub? What? Seriously?

5:13 AM on 10.05.2008   |   Jim Sterling

Gamer Grub? What? Seriously? photo

With TGS looming and a bunch of extra-curricular assignments keeping me busy, I've not been around much this weekend, so I'm a little behind. However, I really don't know quite how I missed Gamer Grub, a snack that claims to be engineered by a "sometimes gamer" for people like us. Well, not people like us per se. Gullible people like us. That's better.

Gamer Grub is a great tasting snack that boosts your core gaming systems—such as visual input, cognitive processing, signal transmission and muscle reflexes. Scientifically formulated with essential nutrients and vitamins, Gamer Grub provides a healthy, great tasting snack mix that supports fast reaction times for maximum gaming performance. Eat well and prosper.

If you're a regular reader of Penny Arcade, then you will likely have already seen their reaction to this rather cringeworthy bit of demographic headhunting, but I feel we need to immortalize this so-called "grub" in our own archives. In trying to make the snacks somehow relevant to gamers, the flavors are awkward mash-ups of videogame genres and contemporary foodstuffs. Because the term "Strategy Chocolate" somehow makes sense when you're throwing random words around in a board room. 

Maybe I expect too much of my snacks, but I want something more robust than "Action Pizza" and "Sports PB&J." One could argue that it's pedantic to demand some kind of grounded reasoning in the naming of food -- I would argue that calling your snack "Racing Wasabi" should have you put on some sort of offender's register. 

If I'm going to be patronized, I want to be patronized sensibly. And yes, that blurb I posted did say "Eat well and prosper."








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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59 comments | showing # 1 to 50
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next 50 comments

mr spooky's Avatar - Comment posted on 10/05/2008 05:15
mr spooky
Cartman loves weight gain 3,000. It gives big muscles.
Mista Smegheneghan's Avatar - Comment posted on 10/05/2008 05:17
Mista Smegheneghan
Gamer drinks are fine (in some weird way) but a food specifically targeted at gamers? FISSION MAILED.
Half left's Avatar - Comment posted on 10/05/2008 05:24
Half left
heh 'Action Pizza' That would be a great name for band.
Tron's Avatar - Comment posted on 10/05/2008 05:31
Tron
Strategy Chocolate... that sound like a boss name from Metal Gear Solid.
Jon2309's Avatar - Comment posted on 10/05/2008 05:39
Jon2309
Sports PB&J? That's a sport I can participate in.
Korolev's Avatar - Comment posted on 10/05/2008 05:47
Korolev
So apparently, this stuff

"oosts your core gaming systems—such as visual input, cognitive processing, signal transmission and muscle reflexes"

Yeah..... we already have something like that. It's called Coffee. I wonder if the manufacturers have ever heard of it?
SZayat's Avatar - Comment posted on 10/05/2008 05:52
SZayat
my mind says its a gimmick, placebo, but my heart says do want!
Snake726's Avatar - Comment posted on 10/05/2008 06:01
Snake726
When I first saw the Action Pizza can I made the mistake of trying to conjure up the taste of pizza in a can.

Do. Not. Try. That.
Vitamin Awesome's Avatar - Comment posted on 10/05/2008 06:13
Vitamin Awesome
all I can say is I'm intrigued. I don't remember any failed diet snacks that were pizza flavored, so it must be a fresh idea that made it through the woodwork.

I might have to sample them, just to see what they're like.
Stephen57's Avatar - Comment posted on 10/05/2008 06:18
Stephen57
Oh god.
OH GOD.
I TRIED TO IMAGINE THE TASTE OF PIZZA IN A CAN!
WHY OH WHY DIDN'T I LISTEN TO VITAMIN AWESOME!?!
I CAN'T UN-TASTE IT!
But no, seriously, i have the random taste of V8 in my mouth, so every second I continue to live is sheer agony.
Phntmbanana's Avatar - Comment posted on 10/05/2008 06:42
Phntmbanana
are they any good? or cheap? cause to me those flavors sound awful...
lubczyk's Avatar - Comment posted on 10/05/2008 06:53
lubczyk
Gee, because what hardcore gamers need more of is sugar and caffeine when their blood pressure and pulse are through the roof playing videogames, right?

One day someone's going to have an heart attack or stroke playing videogames while eating some of this stuff and drinking their "Gamer's Cola."
Jim Sterling's Avatar - Comment posted on 10/05/2008 07:24
Jim Sterling
Everybody STOP imagining the taste of pizza in a can! There is NO going back!
lubczyk's Avatar - Comment posted on 10/05/2008 07:26
lubczyk
@Jim Sterling

How about a bottle? It might taste better that way. Man, I need to patton that.
Jim Sterling's Avatar - Comment posted on 10/05/2008 07:31
Jim Sterling
Oh God a bottle's worse! I'm imagining the bottle being squeezed to get it to squirt out.
Zantetsuken's Avatar - Comment posted on 10/05/2008 07:38
Zantetsuken
Is it some sort of paste?

Gamer fuel sandwiches FTW
Cartman's Avatar - Comment posted on 10/05/2008 07:54
Cartman
Darkair, Weight gain 3000 was the shit.

I wanna see a mega64 video response to this, NOW.
lubczyk's Avatar - Comment posted on 10/05/2008 08:10
lubczyk
Whatever the case, this shit is probably going be made in China, which means I'm not going to be buying or eating it, and neither should anyone else for that matter.
nicojay's Avatar - Comment posted on 10/05/2008 08:30
nicojay
Wait, am I to understand this is not in a form conducive to being hooked up to an intravenous machine, because then it would be worthy of being gamer sustenance.
FAIL.
Holyetheline's Avatar - Comment posted on 10/05/2008 09:10
Holyetheline
This is a terrible idea. Sounds disgusting.
Coldbrand's Avatar - Comment posted on 10/05/2008 09:16
Coldbrand
I wonder what poor marketing bastard sold his soul for this one.
eternalplayer2345's Avatar - Comment posted on 10/05/2008 09:37
eternalplayer2345
Racing wasabi? Isn't wasabi hot as hell? How is that refreshing?
Josh Tolentino's Avatar - Comment posted on 10/05/2008 09:38
Josh Tolentino
This reminds me of THE GREATEST COMMERCIAL EVER MADE:

http://www.youtube.com/watch?v=qRuNxHqwazs

400 BABIES

SO ENERGETIC

TURBOPUNS

KENYANS
Rucksack's Avatar - Comment posted on 10/05/2008 09:47
Rucksack
Sadly this reminds me of a company I used to do marketing for. They would seriously force me to make the most pandering advertisements you can possibly imagine...
rpbowlinggod's Avatar - Comment posted on 10/05/2008 09:59
rpbowlinggod
If it increases my "signal transmission" then I can be sitting downstairs while the console is upstairs and still play. No?
bluemeep's Avatar - Comment posted on 10/05/2008 10:02
bluemeep
I blame Mountain Dew Code Red for this. I really do.
KMCC's Avatar - Comment posted on 10/05/2008 10:11
KMCC
Yet another reason I dislike the term "gamer". It leads to lame shit like this.
Neonie's Avatar - Comment posted on 10/05/2008 10:16
Neonie
And yet almost everyone reading this is going to TRY IT. YOU KNOW YOUR INTRIGUED!
Xhumation's Avatar - Comment posted on 10/05/2008 10:18
Xhumation
Oh for the love of all that's videogame related!

Seriously this is just dumb marketing,I swear it sometimes fell like some people are just trying to alienate gamers and make them feel like outsiders that can't even eat the same food as the rest of the world.

Somebody shoot whoever came up with this idea
John B's Avatar - Comment posted on 10/05/2008 10:19
John B
@bluemeep:

I thought that Code Red was more to introduce a cherry-flavored Dew, but not geared at anyone in particular. Mountain Dew's "Game Fuel" which was released for Halo 3 is probably the bitch that started all of this.

Apparently, this company thinks that all gamers are teens who are more apt to fall for the marketing crap.

FAIL.
FrankHowley's Avatar - Comment posted on 10/05/2008 10:24
FrankHowley
I tried some at EforAll, it's the worst thing ever.
MisterMingo's Avatar - Comment posted on 10/05/2008 10:37
MisterMingo
QUICKLY, GET THE STRATEGY CHOCOLATE!!
DinnertimeNinja's Avatar - Comment posted on 10/05/2008 10:40
DinnertimeNinja
By the way guys, this stuff is basically just like different types of party mix (trail mix, chex mix etc.) with like nuts and chips and such. This is NOT a liquid goo of some sort.

Andyway, if it tastes good then I don't care if they named all of their products after failed Mega Man X characters.
AlucardX24's Avatar - Comment posted on 10/05/2008 11:03
AlucardX24
I actually want to try these. The nutrition facts show it isn't too bad for you.
catsithx's Avatar - Comment posted on 10/05/2008 11:42
catsithx
I guess this is all well and stuff , but I am going to the kitchen to get some food. My gamer food which is some chips.
Chris Morris's Avatar - Comment posted on 10/05/2008 11:57
Chris Morris
Shit, the pizza and wasabi ones actually sound good.
Caster Tr0y 357's Avatar - Comment posted on 10/05/2008 12:03
Caster Tr0y 357
screw this, drink powerthirst instead... strategy chocolate has nothing on shockolate.. it's like adding chocolate to an electrical storm!!
Josh Tolentino's Avatar - Comment posted on 10/05/2008 12:14
Josh Tolentino
WANT STRAWBERRY? HOW ABOUT RAWBERRY?! MADE WITH LIGHTNING! REAL LIGHTNING!

AN ENERGY DRING FOR MEN! MENERGY!!!!!!1
AliasWyvernspur's Avatar - Comment posted on 10/05/2008 12:25
AliasWyvernspur
In no way should this crap ever be confused with Game Grub...when G4 was truely G4.

As cheesy as it was, it's still better than this fail.
Blind assassin's Avatar - Comment posted on 10/05/2008 12:37
Blind assassin
Are they selling steroids as food now? For any of the claims to be true it would have to be little more than a mix of cocaine and steroids. Gotta love legal loopholes that allow people to say that eating nachos cures cancer so long as no one can prove that it doesn't and would never do so.
Sharpless's Avatar - Comment posted on 10/05/2008 12:44
Sharpless
This sounds horrible. I hate shit marketing like this. "Let's throw some hot/caffeinated/sugary stuff in a tube/bottle, put 'game' or 'gamer' in the title, and sell them to nerds and frat boys!" Yes, well, eat me.

I do love "Action Pizza" and, more importantly, "Strategy Chocolate." Best band name ever.
ace of knaves's Avatar - Comment posted on 10/05/2008 14:03
ace of knaves
This should have been called either "Gamer Feed" or "Gamer Chow."

And hey Jim, thanks for ruining pizza for me.
AgentMOO's Avatar - Comment posted on 10/05/2008 14:29
AgentMOO


MEOW MEOW MEOW MEOW
MEOW MEOW MEOW MEOW
MEOW MEOW MEOW MEOW
MEOW MEOW MEOW MEOW
MEOW MEOW MEOW MEOW
I WANT GAMER GRUB
MEOW MEOW MEOW MEOW
Excel-2011's Avatar - Comment posted on 10/05/2008 14:50
Excel-2011
And nobody thought Mountain Dew's Halo 3-branded Gamer Fuel or whatever it was called was a bad idea?
Syn's Avatar - Comment posted on 10/05/2008 15:07
Syn
Super RPG Taffey, it takes an average of 40 hours to consume!
but also watch for Ultimate Nippon Ichi SRPG Taffey, IT JUST NEVER ENDS!
kittwalker's Avatar - Comment posted on 10/05/2008 15:19
kittwalker
I work for a UK computer components retailer ( which I shant name, so you don't think this is just some spam-vertisment ) who also sell Jolt, Monster and Mountain Dew...and my boss saw this GamerGrub and is intent on stocking some.

He makes me weep sometimes.
Aaron Mxy Yost's Avatar - Comment posted on 10/05/2008 15:24
Aaron Mxy Yost
It's got what gamers crave!
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