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Gamefly to enter digital PC market with PC Unlimited Play photo

Subscription-based videogame rental service Gamefly is snaking its tendrils into the realm of digital PC gaming, unveiling plans for its own gaming download service. 

GameFly will use its own digital client that offers a "a large and ever-growing collection of titles" for both PC and Mac. As well as a regular digital storefront, GameFly will also be kickstaring a rental service known as PC Unlimited Play, a subscription service that lets users download and play games as much as they like. 

Users will be able to organize and share game libraries, and Unlimited Play subscribers can queue up their download rentals. There will also be a section for everybody, including non-subscribers, to pre-order brand new games and even buy used ones. 

A closed beta is planned for September 8.

GameFly to launch digital client for PC games [Shack]








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38 comments | showing # 1 to 38
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Vitruvius Otoko's Avatar - Comment posted on 08/09/2011 09:21
Vitruvius Otoko
Obligatory "Here comes a new challenger!" comment.
Jawmuncher's Avatar - Comment posted on 08/09/2011 09:24
Jawmuncher
Who laughs when they see their gamefly game in the mailbox?
GoodlyMike's Avatar - Comment posted on 08/09/2011 09:26
GoodlyMike
@Jawmuncher
I know I do
KtMack23's Avatar - Comment posted on 08/09/2011 09:28
KtMack23
Maybe I should start using this...
tekbunny's Avatar - Comment posted on 08/09/2011 09:29
tekbunny
@otoko

Nice
KtMack23's Avatar - Comment posted on 08/09/2011 09:29
KtMack23
Also, that header image is really old, look at the systems they're showing... :S
pokota's Avatar - Comment posted on 08/09/2011 09:30
pokota
Valve had better take another look at their policies. Battlefield 3 not being on Steam could be a bigger loss for them than for EA. If some of the PC gaming noobs who have only ever known Steam start looking around and discover that there are other services out there, their market share might start declining.
SKSith's Avatar - Comment posted on 08/09/2011 09:31
SKSith
Interesting I wonder what this will do to the monthly fee.
Keadin's Avatar - Comment posted on 08/09/2011 09:35
Keadin
@pokota
Still it's fucking Steam. That's like saying McDonalds should start giving a fuck because people might have their first burger at Wendy's. Not likely going to make them break a sweat.
lAboMbA's Avatar - Comment posted on 08/09/2011 09:37
lAboMbA
where's all the steam cock-gobblers complaining about another client to put on their system?

"This is an attack on Steam! Gamefly just lost my business! Screw Gamefly! Gamefly are greedy assholes, this should be embedded within the Steam platform! Make it integrate with Steam or GTFO"

Let the hypocrisy begin.
Commander x202x's Avatar - Comment posted on 08/09/2011 09:37
Commander x202x
@pokota
Just because Valve has a backbone and doesn't give in to those slimy bastards over at EA, doesn't mean they are a bad company... so stop being a EA Fanboy please, Because this post has nothing to do with Valve or EA ... Its about Gamefly ...
Ray Tarded's Avatar - Comment posted on 08/09/2011 09:38
Ray Tarded
Who laughs when they see their gamefly game in the mailbox?

Is there suppose to be a joke somewhere in that comment?
OneRed's Avatar - Comment posted on 08/09/2011 09:40
OneRed
I think the only real news here is that it took Gamefly this long to take this route.

Oh... and uhh... Steam grrr Origin Battelfield Valve Payday bar competition digital distribution passwords hacking James Brown, etc.
SmileyBarry's Avatar - Comment posted on 08/09/2011 09:40
SmileyBarry
Holy crap, the "PC Unlimited Play" package is making this very tempting.

SEE, EA? If you offered something like this I may've actually LIKED Origin!
Karuto's Avatar - Comment posted on 08/09/2011 09:41
Karuto
GameTap is back! Yeah baby!
Ace829's Avatar - Comment posted on 08/09/2011 09:42
Ace829
I'e been considering a GameFly account for some time now, AND considering building a gaming PC. I'll have to look into this a bit more. Hopefully, what they offer is more substantial than what Origin offers.
Soulcage's Avatar - Comment posted on 08/09/2011 09:43
Soulcage
The good news: competition is good for a market, and good for a consumer.

The bad news: companies won't want to play nice with each other, and won't allow their games on a competitor's service. So you will have to hunt and peck and use 3+ clients to find the game you want.

Not really a tragic thing, as I see the good far outweighing the bad.
Ace829's Avatar - Comment posted on 08/09/2011 09:44
Ace829
Just signed up for the closed beta. :D
Commander x202x's Avatar - Comment posted on 08/09/2011 09:45
Commander x202x
@Ace829
"Just signed up for the closed beta. :D"

-Slow Clap Processor on-

.... Oh good, that's still working ...
Keres's Avatar - Comment posted on 08/09/2011 09:49
Keres
Don't end up like GameTap. Don't end up like GameTap. Don't end up like GameTap.
Elsa's Avatar - Comment posted on 08/09/2011 09:50
Elsa
Makes sense. This is the way gaming is going.
Ace829's Avatar - Comment posted on 08/09/2011 09:52
Ace829
@Ray Tarded
It's a reference to the header picture.
pokota's Avatar - Comment posted on 08/09/2011 10:00
pokota
@Commander x202x
Did I hurt your feelings somehow? Are you offended that I said Steam might lose a little bit of business? Are you going to cry?

And could you please explain why I'm an EA fanboy, because I didn't really follow your logic there. Never mind that I don't really care for EA very much as a publisher, or that I have very little interest in Battlefield 3.

As far as this post having nothing to do with Steam, that's obviously untrue. When a new service starts, it certainly affects market share in one way or another, especially when that service is from a prominent brand and heavily funded.
sofik88's Avatar - Comment posted on 08/09/2011 10:06
sofik88
wait, so basically i pay monthly subscription fee and play as many titles as i want as long as i'm subscribed?

sounds too good to be true - how will publishers make money of that thing? either the games library will be crap, subscription fee will be high or there will be some fishy tactics and rules.
Forsakeneyes's Avatar - Comment posted on 08/09/2011 10:26
Forsakeneyes
@sofik88: The last time I checked Gamefly was a profitable business for all parties involved, troll. They'll probably put a cap on the number of games you can download simultaneously as well.
Xzyliac's Avatar - Comment posted on 08/09/2011 10:32
Xzyliac
@sofik88
Netflix does it.
dr spaceman's Avatar - Comment posted on 08/09/2011 10:41
dr spaceman
i like this... it may not be for me, but i already have a gamefly account and really like it. i'm happy to see another company making big moves to get in the digital service game, the more options we have, the better!

also, this "Users will be able to... share game libraries" sounds really intriguing... sharing digital games? that's all i ever wanted from steam, psn, origin, xbla, etc., etc.! i want more details on that.
ZeeJayTL's Avatar - Comment posted on 08/09/2011 11:00
ZeeJayTL
Probably have one game installed at a time...unless it's like streaming. Then I may pass on it. But it makes it tempting. Once I get my gaming rig done, I will have steam, origin and impulse at least. If I can manage multiple consoles, I can manage multiple pc clients
DukeOAwesome323's Avatar - Comment posted on 08/09/2011 11:07
DukeOAwesome323
i seriously want to know how this is going to tie in to the whole Gamefly buying Direct 2 Drive thing? is Unlimited play gonna be a rental service, and you can buy rented games at a reduced price on Direct 2 Drive. or is Unlimited Play simply a re-branding of Direct 2 Drive?
Xzyliac's Avatar - Comment posted on 08/09/2011 11:20
Xzyliac
That guy does look way too happy about receiving a friggin' game from GameFly.
Occams electric toothbrush's Avatar - Comment posted on 08/09/2011 11:45
Occams electric toothbrush
Neo-cool teen Buddha glows in resplendent joy upon receiving Viva Pinata.
Epic-Kx's Avatar - Comment posted on 08/09/2011 11:45
Epic-Kx
@Xzyliac
That's me.
smoger's Avatar - Comment posted on 08/09/2011 11:58
smoger
@lAboMbA i assume you'll see people raging if Gamefly does what EA did.. becomes a publisher known for screwing consumers over with insane drm, start their own distribution service, and then lie about the service that everyone generally likes because they want to pick and choose what pieces of each game they sell on it, at the cost of easy updates for the consumers.
KingSigy's Avatar - Comment posted on 08/09/2011 13:01
KingSigy
This may make me finally sign up for the service. I'm tired of committing 100% to PC games and then not liking them.
D Sane's Avatar - Comment posted on 08/09/2011 13:29
D Sane
http://tearsoftime.com/2011/08/09/nice-try-gamefly/
lAboMbA's Avatar - Comment posted on 08/09/2011 13:53
lAboMbA
@smoger "becomes a publisher known for screwing consumers over with insane drm, start their own distribution service, and then lie about the service that everyone generally likes because they want to pick and choose what pieces of each game they sell on it, at the cost of easy updates for the consumers."

WOW, sounds a lot like Valve. gg. winning.
Zacagawea's Avatar - Comment posted on 08/09/2011 15:12
Zacagawea
I love me some Gamefly
Kanten's Avatar - Comment posted on 08/09/2011 17:10
Kanten
Does this come included with the Gamefly subscription, because then it might actually be worth it (yay waiting a week for a new game to get here.)
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