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Gamecock's Mike Wilson takes a big step, runs for president of the ESA

7:10 PM on 05.09.2008 // Colette Bennett

Sure, Gamecock has rubbed some people the wrong way at times, as people attempting something radical usually do. However, these guys are attempting something that very few parts of the game industry have attempted -- to make the business of making, selling and reporting on games fun as well as profitable. Some of you may be thinking, okay, that's fine and good, but you expect a guy who wears a rooster costume to get nominated for ESA president?

Regardless of what anyone may have to say, Mike Wilson has announced his candidacy for the presidency of the Entertainment Software Association, which comes at a tumultous time, considering that several major members including Activision and Vivendi Games have recently pulled their involvement. In the video above, Wilson gives his mission statement ... while peeing behind a tombstone.

The forever serious will sniff and look down their noses at this announcement...but I seem to remember that same reaction about another guy who showed up to E3 in costume a few years ago. Whether or not Wilson can edge far enough along to effect change with the already shaky E3 is still to be seen, but I can say I'm one hundred percent behind the idea of someone making decisions with a sense of humor (not to mention the lack of stick in one's ass must be good for one's mood). Thoughts, junior politicians?

The press release can be found after the jump, check out the video here.

Gamecock Announces Its BE-3 Initiative

Cockpit, Austin, TX - May 9, 2008 - Gamecock Media Group today reiterated
its intent to mock and take full advantage of the E3 Expo (or, since its
death, the Media & Business Summit) each year. Given the recent
cancellations by the largest multinational conglomerate and independent game
developer invited last year, Mike Wilson, Grand Champeen of Gamecock, has
also announced his candidacy for ESA President based on the platform of
bringing the fun back to the gaming industry.

Full details are forthcoming; however, Gamecock will set up its campaign HQ
at the lovely Hotel Figueroa this year, during the days of July 15-18.
Invited are all gamers who love fun and just want to play games. No
invitations or jumping through hoops required. This is what video games
should be about.

"I read last week that some of my most high profile supporters are not happy
with the current administration of the ESA. Many of them apparently feel
that I am the right man to right the ship, before it sinks entirely, due to
my intimate experience with, or at least near, the E3 Expo's of the past,"
said Mike Wilson. "After a long conversation with my wife, we have decided
to step forward and bear the slings and arrows of public life this election
season. Since the macabre, but strangely high-spirited burial of E3 last
year we are glad to see that it still has some life left in it. My only hope
is that it can be rebuilt and become what the all-knowing gaming god
intended it to be. Good luck and God bless."

Make your voice heard. We're just sayin'.

Colette Bennett,
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