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Gamecock's Mike Wilson apologizes for BioShock-blocking VGA stunt photo

I don't think anyone had a problem with Gamecock invading the 2007 Spike Video Game Awards. Dressed in chicken costumes and as characters from their upcoming PlayStation 3 and Xbox 360 game, Hail to the Chimp, the crew broke from their assigned bleacher seats and invaded the floor of the Mandalay Bay.

But hopping up on stage and assaulting the microphone as BioShock won their "Game of the Year Award seemed like a rotten move to some. People weren't happy, particularly the BioShock team, who may or may not have had rotten (and violent) things to say as a result. In an e-mail sent to us today, Gamecock's Mike Wilson issues an apology:

I'd personally like to sincerely apologize to the BioShock team (and Ken Levine in particular) for Gamecock infringing on their spotlight at this weekend's VGA Awards show.

After intense interrogations, we have come to the conclusion that the crew that was there in Gamecock gear were apparently genuinely just trying to have a good time. Spike TV had actually spotted them, and has been extremely gracious throughout the evening. You can imagine how they thought that showing off their Indie Spirit onstage might have been the natural thing to do.

HOWEVER, the award acceptance they interrupted was the LAST one we would have wanted to interrupt, ("most addictive game fueled by mountain dew" would have been a wonderful choice) as we have the utmost respect and love for BioShock and all who were involved in it, and it totally sucks that Ken Levine didn't get to speak after making such a fantastic game.

Chicken head lowered in shame,

Mike Wilson

Levine likely would have used big words that Spike TV viewers wouldn't understand, so maybe what happened is what's best for everyone.








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43 comments | showing # 1 to 43
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Joe Burling's Avatar - Comment posted on 12/10/2007 19:39
Joe Burling
I'd expect Workman to do something like this, but not the game cock guys.
Spykron's Avatar - Comment posted on 12/10/2007 19:45
Spykron
so why didnt they do it to an earlier award then? was it the brain slugs?
vexed alex's Avatar - Comment posted on 12/10/2007 19:45
vexed alex
What the hell is Gamecock?
mrlokievil's Avatar - Comment posted on 12/10/2007 19:50
mrlokievil
All we needed was a game company run by drunken frat boys. Maybe if they spent less time on being anti-establishment and more on there games they would be a more widely known, respected company.
Boolean's Avatar - Comment posted on 12/10/2007 19:51
Boolean
"so why didnt they do it to an earlier award then?"

Yeah I'm wondering the same thing. Did they not realise they were suddenly at the last award and went 'shit guys, this is our last chance!'?
Josh Wanamaker's Avatar - Comment posted on 12/10/2007 19:52
Josh Wanamaker
I'm surprised the Bioshock team would care enough about these stupid awards to actually be offended by Gamecock's antics.
Jim Sterling's Avatar - Comment posted on 12/10/2007 19:54
Jim Sterling
Sorry, but I think the Gamecock guys are fucking attention whores.
MaxVest's Avatar - Comment posted on 12/10/2007 19:55
MaxVest
Gamecock-blocked.
Dr l0cke's Avatar - Comment posted on 12/10/2007 19:56
Dr l0cke
@Jim

Anyone who cared about these awards was a fucking attention whore
casualweaponry's Avatar - Comment posted on 12/10/2007 20:01
casualweaponry
For shame Gamecock, for mocking Ol' Dirty Bastard (RIP) and Bioshock.

And I agree, they should have ran out during the Halo 3/Mountain Dew thingie. No-one would have given two shits about that. But then Bill Gates would have had them hunted down and killed I suppose.
KBeat's Avatar - Comment posted on 12/10/2007 20:03
KBeat
Jim, you stole the words right out of my mouth. Classless move, and the apology was lame too boot.

Even if you think awards are lame, the Bioshock team absolutely deserved the opportunity to say thanks on national television. Making games is damn hard work, and for most, it comes with little reward. I'm no fan of Spike TV, but this is the closest thing the gaming industry has to a true "Game of the Year" Oscar type award.
Jim Sterling's Avatar - Comment posted on 12/10/2007 20:09
Jim Sterling
l0cke:

That may be the case, and I certainly didn't follow them, but Gamecock is always pulling lame, cynical stunts and I'm sick of it. They need to release some fucking games and stop thinking the rooster act is all they need. Well, so far it's working because they're getting all sorts of undue attention.
Variable Gear's Avatar - Comment posted on 12/10/2007 20:11
Variable Gear
Did GOD (Gathering of Developers) ever pull this shit?
B-Radicate's Avatar - Comment posted on 12/10/2007 20:23
B-Radicate
If Gamecock made an actual game, instead of acted as cocks, I might be able to forgive their antics. Serious award show or not, show some respect.
wardrox's Avatar - Comment posted on 12/10/2007 20:43
wardrox
Bunch of cocks.
Variable Gear's Avatar - Comment posted on 12/10/2007 20:45
Variable Gear
I'll take that as a "maybe."
Samit Sarkar's Avatar - Comment posted on 12/10/2007 20:49
Samit Sarkar
@Jim: Yeah, that’s kinda because they are. I had never heard of them before they pulled this crass stunt, but the only kind of people who would do that shit are attention whores.
Harknett's Avatar - Comment posted on 12/10/2007 21:12
Harknett
This is only funny if you're ODB and at the Grammys.

http://www.youtube.com/watch?v=Wy8zlq4y6cU

PUFFY IS GOOD BUT WU-TANG IS FOR THE CHILDREN.
vitus's Avatar - Comment posted on 12/10/2007 21:14
vitus
guys... they are called gamecock... what did you expect? business suits?

i am not defending what they did... but do you really want video games to catch the eye of profiteers... because then we would just have the same game every year, with maybe a small update... and one title franchises... and... oh... oh my...
decoyb's Avatar - Comment posted on 12/10/2007 21:20
decoyb
Their investors can't make money off publicity stunts. If these guys don't release a decent game soon we won't be bothered by the attention whoring for much longer.
grrza's Avatar - Comment posted on 12/10/2007 21:34
grrza
Videogames are serious business.

@ mrlokievil: You're an idiot. They're hardly frat boys (they're sure not producing any more Maddens or Halos....). And they're not widely known because they 1) are still very new, and 2) have dedicated themselves to promoting indie titles.
Colette Bennett's Avatar - Comment posted on 12/10/2007 22:07
Colette Bennett
I'm bummed that they did it, but I think issuing an apology was the right thing to do. I was actually present at the VGA Awards and Gamecock had a huge crew in tow, so I could actually believe that there was a major breakdown in communication. I have always been majorly supportive of what Gamecock is trying to do by promoting indie titles, and while this totally sucked, I'm not ready to give up on them just yet.
Jim Sterling's Avatar - Comment posted on 12/10/2007 22:09
Jim Sterling
"And they're not widely known because they 1) are still very new, and 2) have dedicated themselves to promoting indie titles."

That, and they're too busy acting like morons to do anything of value.
grrza's Avatar - Comment posted on 12/10/2007 22:15
grrza
o rite, i forgot that 1 jim.
free touch's Avatar - Comment posted on 12/10/2007 23:08
free touch
Meh, I was going to say something along the lines of who really gives a shit about whatever pointless blabber comes out of the bioshock crew. Let me sum it up, "Thank you parent company, Thank you everyone who worked on this, including asshole mcpoopfarter, etc, big ups to Jesus, because he made everthing, and special thanks to you!... Game Over"

This is my final boss:

HideousKojima's Avatar - Comment posted on 12/10/2007 23:16
HideousKojima
too much crowing,not enough game...These guys act like they are gaming rockstars,like some old music awards where a drunk Slash or some Soy Bomb dancing guy cutting in the show.You guys suck,just make yer damn game...Mushroom Men?hail to the chimp?KID STUFF!Jeez,whats next,the guys who make Dora the Explorer games cutting in on Shigeru Miyamoto's presentation?
JohnnyWadd's Avatar - Comment posted on 12/10/2007 23:32
JohnnyWadd
Douchebags.
Bob Muir's Avatar - Comment posted on 12/11/2007 00:14
Bob Muir
Well, at least they apologized.
Aaron Mxy Yost's Avatar - Comment posted on 12/11/2007 01:17
Aaron Mxy Yost
I would have totally supported this if they had interrupted the "Powered by Dew" award. Otherwise, lame lame lame.
Pedro Blandino's Avatar - Comment posted on 12/11/2007 01:36
Pedro Blandino
http://www.youtube.com/watch?v=wIDDAtVLRZw
there's an video of said event.
liqideos's Avatar - Comment posted on 12/11/2007 03:15
liqideos
Fuck Mushroom Men.

Fuck the Chimp.

Fuck GameCock.
liqideos's Avatar - Comment posted on 12/11/2007 03:16
liqideos
Shit...almost forgot!

Fuck Joystiq.
Drunken Haze's Avatar - Comment posted on 12/11/2007 05:06
Drunken Haze
Such a crap aproach to buisness combined with a lack of good product. I cant believe they will survive long.

This appology comes after the realisation that they have damaged their appeal to the indie community. It has nothing to do with them actually being sorry.
atheistium's Avatar - Comment posted on 12/11/2007 06:03
atheistium
any videos of such tomfoolery?
xlockstockx's Avatar - Comment posted on 12/11/2007 07:22
xlockstockx
so wait...are they saying they DONT respect bungie or halo? i think the fueled by dew one was the MOST important considering it was the only one actually voted by the people.
Tull's Avatar - Comment posted on 12/11/2007 07:36
Tull
Has Gamecock even released any game worth noting?
weedgan's Avatar - Comment posted on 12/11/2007 08:44
weedgan
Indie gaming, ha what a joke.

Thats like a hotdog stand trying to outsell McDonalds.
weedgan's Avatar - Comment posted on 12/11/2007 08:45
weedgan
Only indie game studio i like is Behemoth.

castle crashers needs a release date, NOW!
Hitogoroshi's Avatar - Comment posted on 12/11/2007 11:23
Hitogoroshi
Certainly big of him to admit they were wrong.
Holyetheline's Avatar - Comment posted on 12/12/2007 11:46
Holyetheline
why would they be so obnoxious in the first place? It just takes a little common sense to realize that they shouldn't have done that.
Juggernaut's Avatar - Comment posted on 12/14/2007 12:29
Juggernaut
I don't know much about Gamecock, just read an article in GameInformer a while back and now this. Congrats to them for trying to make the Spike TV VGAs worth watching. Congrats to the BioShock team for having no sense of humor.
RWarrior1CO's Avatar - Comment posted on 12/14/2007 21:24
RWarrior1CO
The awards may have been stupid, but stunts like this don't help matters any. And it's not terribly professional to treat another--more successful--company like this.

Next time Gamecock wants to show off its sense of "humor," they would be better served to just leave it in the toilet where it belongs.
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