Gamecock gets snapped up by SouthPeak Interactive

10:24 AM on 10.14.2008   |   Colette Bennett

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While some of Gamecock's past antics have been fun, it looks like we may not see quite as many events such as E3 funerals in the future. News broke today that Gamecock have been acquired by SouthPeak Interactive. Yeah, Gamecock's Mike Wilson was the same guy you heard going on about how profit and pleasing investors were not the ways to succeed as a games company. Considering SouthPeak is a public company now, I'm not sure how much more of that talk you'll be hearing.

Melanie Mroz, SouthPeak's CEO, commented on the deal:

"Gamecock brings us a solid slate of upcoming titles, including Legendary, Mushroom Men and Velvet Assassin and supports our strategy of working with independent developers .... we are excited to give the Gamecock titles a bigger platform to succeed."

And what did Gamecock's Wilson have to say? Why, the usual pleasantries, of course:

"We are thrilled to be joining forces with SouthPeak to continue to bring great original titles from independent developers to market with a stronger sales and distribution reach ... we have followed each other's progress closely over the last two years, and combining our team with theirs results in a very strong and well-rounded force in the market."

Ah, business. It's so ... genuine.

FOR IMMEDIATE RELEASE





SOUTHPEAK GAMES ACQUIRES

GAMECOCK MEDIA GROUP



MIDLOTHIAN, VA - October 14, 2008 - SouthPeak Games, one of the fastest
growing videogame publishers, today announced the acquisition of
Austin-based Gamecock Media Group.



Commenting on the acquisition, Melanie Mroz, CEO of SouthPeak, stated,
"Gamecock brings us a solid slate of upcoming titles, including
Legendary, Mushroom Men and Velvet Assassin and supports our strategy of
working with independent developers. We are excited to give the Gamecock
titles a bigger platform to succeed."



"We are thrilled to be joining forces with SouthPeak to continue to
bring great original titles from independent developers to market with a
stronger sales and distribution reach," said Mike Wilson, CEO of
Gamecock. "We have followed each other's progress closely over the last
two years, and combining our team with theirs results in a very strong
and well-rounded force in the market."



SouthPeak expects to ship Legendary and Mushroom Men in the current
quarter.



About SouthPeak Games

SouthPeak Interactive Corporation develops and publishes interactive
entertainment software for all current hardware platforms including:
PLAYSTATION(r)3 computer entertainment system, PSP(r) (PlayStation(r)
Portable) system, PlayStation(r)2 computer entertainment system, Xbox
360(r) videogame and entertainment system, Wii(tm), Nintendo DS(tm) and
PC. SouthPeak's games cover all major genres including action/adventure,
role playing, racing, puzzle strategy, fighting and combat. SouthPeak's
products are sold in retail outlets in North America, Europe, Australia
and Asia. SouthPeak is headquartered in Midlothian, Virginia, and has
offices in Grapevine, Texas and London, England. www.southpeakgames.com
<http://www.southpeakgames.com/>

This release contains "forward-looking" statements that are made
pursuant to the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. These are statements that are predictive
in nature, that depend upon or refer to future events or conditions, or
that include words such as "may," "will," "expects," "projects,"
"anticipates," "estimates," "believes," "intends," "plans," "should,"
"seeks," and similar expressions.  This press release contains
forward-looking statements relating to, among other things, SouthPeak's
expectations and assumptions concerning future financial performance.
Forward-looking statements involve known and unknown risks and
uncertainties that may cause actual future results to differ materially
from those projected or contemplated in the forward-looking statements.
Forward-looking statements may be significantly impacted by certain
risks and uncertainties described in SouthPeak's filings with the
Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not
limited to, risks associated with SouthPeak's potential inability to
compete with larger businesses in its industry, the limitations of
SouthPeak's business model, SouthPeak's potential inability to
anticipate and adapt to changing technology, the possibility that
SouthPeak may not be able to enter into publishing arrangements with
some developers, SouthPeak's dependence on vendors to meet its
commitments to suppliers, SouthPeak's dependence on hardware
manufactures to publish new videogames, SouthPeak's potential inability
to recuperate the up-front license fees paid to console manufacturers,
SouthPeak's dependence on a limited number of customers, SouthPeak's
potential dependence on the success of a few videogames, SouthPeak's
dependence on developers to deliver their videogames on time, the
potential of litigation, interference with SouthPeak's business from the
adoption of governmental regulations; and the inability to obtain
additional financing to grow its business.