The games industry has looked to NPD game sales data for their reports and analysis, but we could never put too much stock into the numbers as they did not include the data from the world's largest retailer, Walmart. That changed later last year when Walmart said that they would publish some sales data. Today NPD confirms that they've reached an agreement with the retailer to receive point-of-sale info for both their stores and website.
According to IndustryGamers, NPD and Walmart are working together under this new agreement to monitor game sales as well as sales of other industries we don't care about. NPD calls this agreement a game changer for the industry. I'm just glad that their data will now finally show accurate game sales information.
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
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And if the NPD could get sales numbers from Sony on how many Vita games are being sold through PSN...
I'm personally hoping to see Walmarts "case, cheap-lame-game, and accessories" boxsets make it onto this list.
The world knows not the power of a quickly thrown together Tinkerbell bundle.
That said, I hit Walmart a lot to pick up things that are a year or so old. Sometimes they carry less mainstream titles too. I'll grab those there because they tend to have them cheaper.