G8brand brings it on with daring new apparel for gamers



6:28 PM on 10.04.2007

I've seen enough cheesy gamer shirts to last me a lifetime. That's why a company like G8 catches my attention by taking a different type of approach. The concept here is both brand-aware and dynamic - a more understated look for some styles and a totally over the top look for others. The Tetris and Space prints are my personal favorites, but I'm definitely interested to see more of what they will do in the future. The  goal is to go for a Quiksilver type of brand, but aimed at the gamer lifestyle and produced in limited quantity.

G8 is owned by Tony Crisp, who has won an award for Best Fashion Designer and spent solid time in the fashion industry. With a brain like that behind the idea, it could be great. However, most gamers will tell you they just want to buy a t shirt. We've laughed at high-end designers incorporating game references into their products before. With a price point higher than the average shirt, but not venturing into the laughable range, would slightly higher-end gamer apparel appeal to you? 


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